Founder & President, Black Fives, Inc., Historian, Writer, Blogger, Author-To-Be, History Maker
Greater New York City Area
- Current
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- Founder & President at Black Fives, Inc.
- Past
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- Vice President, Marketing at Benetton SportSystem
- Vice President at Phat Licensing
- Product Line Manager at Nike, Inc.
- Director, International Licensing at NBA Properties
- Senior Marketing Manager at American Express
- Marketing Representative at IBM
- Education
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- Stanford University
- Carnegie Mellon University
- Recommended
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4 people have recommended Claude - Connections
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456
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- Industry
- Sports
- Websites
Claude Johnson’s Summary
Black Fives is for basketball fans, black culturistas, vintage fiends, brothas and sistas, sneaker heads, positive thinkers, culture lovers, risk takers, growth seekers, thrivers, and history makers.
Black Fives combines pre-NBA African American basketball history with modern culture to produce meaningful engagement, teaching, enlightenment, and inspiration you can use today. Our slogan: Make history now!
Black Fives researches, preserves, teaches, and promotes the early history of African American participation in basketball.
Black Fives is dedicated to being the best, the most authoritative, the most extensive, and the only company devoted exclusively to providing education, entertainment, events, merchandise, and intellectual property relating to the history of the Black Fives Era.
Black Fives is devoted to using the lessons, stories, and experiences of the Black Fives Era to teach, train, and inspire others toward personal growth to be, do, and have all that they dream; to building inter-generational and inter-cultural bridges of understanding; and to cultivating a wide appreciation and understanding of the significance of this history in modern-day society.
Claude Johnson’s Specialties:
Licensing, basketball history, African American history, sports marketing, merchandising, personal improvement, marketing, promotions, youth culture.
Claude Johnson’s Experience
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Founder & President
Black Fives, Inc.
(Privately Held; 1-10 employees; Sports industry)
October 2001 — Present (7 years 10 months)
Black Fives combines insights about pre-NBA African American basketball history with popular elements of black culture to produce meaningful motivation, inspiration, and enlightenment you can use today. That's why our slogan is “Make History Now!"
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Vice President, Marketing
Benetton SportSystem
(Sporting Goods industry)
January 2000 — October 2001 (1 year 10 months)
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Vice President
Phat Licensing
(Privately Held; Apparel & Fashion industry)
January 1999 — December 1999 (1 year)
Vice President at Phat Licensing, the licensing operation of the Phat Farm brand.
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Product Line Manager
Nike, Inc.
(Public Company; Sporting Goods industry)
January 1997 — January 1999 (2 years 1 month)
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Director, International Licensing
NBA Properties
(Sports industry)
January 1994 — January 1997 (3 years 1 month)
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Senior Marketing Manager
American Express
(Public Company; 10,001 or more employees; Financial Services industry)
January 1990 — January 1994 (4 years 1 month)
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Marketing Representative
IBM
(Public Company; Information Services industry)
January 1985 — January 1990 (5 years 1 month)
Claude Johnson’s Education
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Stanford University
MS , Mechanical Engineering , 1982 — 1984
- Activities and Societies:
- National Society of Black Engineers
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Carnegie Mellon University
BS , Civil Engineering , 1978 — 1982
- Activities and Societies:
- National Society of Black Engineers
Tau Beta Pi Civil Engineering Honor Society
Additional Information
Claude Johnson’s Websites:
Claude Johnson’s Interests:
My children. Then ... sneakers, basketball, personal improvement, sports, vintage, history, culture, history makers. Specialties include licensing, basketball history, African American history, sports marketing, merchandising, personal improvement, marketing, promotions, youth culture.
Claude Johnson’s Honors:
Stuff Magazine Vintage Label of the Year, 2004 ("Black Fives")
Claude Johnson’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
