Owner & Manager at HoteliTour
Marseille Area, France
- Current
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- Owner & Manager at HoteliTour
- Past
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- Director of eTourism at Amergence 2.0
- Hotel consultant at Eutucia / HoteliTour
- Sales manager France at Cultuzz
- Directeur Associé at TRAVEL IN
- Sales and marketing manager at Provline (Marseille Chamber of Commerce)
- Director / consultant at V4B consulting
- Sales executive at Envergure Group / Louvre Hotels
- Education
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- CECE-CSTI Training in Tourism Cruise Industry
- Université de la Méditerranée (Aix-Marseille II)
- Université de la Méditerranée (Aix-Marseille II)
- Recommended
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4 people have recommended Claude - Connections
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111
connections
- Industry
- Hospitality
- Websites
Claude Bénard’s Summary
Hotel, tourism & etourism industry experience.
I have a panoramic view of this industry and specialy in the e-tourism industry.
My goals is to continue in the e-tourism industry and work with great partners and great projects.
Claude Bénard’s Specialties:
Advisory, strategy, marketing and strong operational action plan with personal coaching.
tourism and hotel booking engine,
electronic distribution,
sales & market
know how to built tourism package and emarketing concept at large scale,
know how about DMO's and their goals and internal organisation.
Strong experience with DMO's and other public tourism entity in France (Chamber of Commerce, regional and city DMO's)
emarketing and Travel 2.0
Travel Social Media
Blogging
buzz
Claude Bénard’s Experience
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Owner & Manager
HoteliTour
(Hospitality industry)
October 2008 — Present (10 months)
HoteliTour
Strategy and emarketing for tourism and hotel.
I has been marketing travel online since 1994 and I am excellent with 3 areas :
Hotel
DMO's
Travel 2.0
A bientôt
Claude -
Director of eTourism
Amergence 2.0
(Information Technology and Services industry)
May 2008 — October 2008 (6 months)
As Executive Director of eTourism for the interactive agency Amergence 2.0, I oversees the following initiatives aimed at increasing business for my customers :
e-marketing, campaign management, Travel 2.0 marketing
Identification and validation of etourism technologies at global level to represent some of them in France
Building an innovative etourisme offer (council + technology + marketing assistance) for customers like : DMO’s, Tour Operator, travel agency, hotels
Amergence 2.0 have some strong keys products & services thanks some very smart french engineers and experts :
>> CRM + Geomarketing + Voix IP
>> Cartography engine in real time
>> emarketing services for hotels
>> emarketing services for DMO's -
Hotel consultant
Eutucia / HoteliTour
(Privately Held; Hospitality industry)
February 2006 — April 2008 (2 years 3 months)
emarketing and marketing consulting for hotel and tourism industry
Distribution OnLine, Travel 2.0, travel social media, blogging, networking
Business networking with the Admissions Consulting Network -
Sales manager France
Cultuzz
(Hospitality industry)
September 2005 — January 2006 (5 months)
Sales Manager for France market.
About Cultuzz Digital Media company:
We specialise in supporting the following industries:
- tourism
- travel
- hospitality
by offering services for presentation and distribution via digital media.
Cultuzz is also well know as the world leader to market travel product in eBay plateform. -
Directeur Associé
TRAVEL IN
(Privately Held; 1-10 employees; Leisure, Travel & Tourism industry)
January 2005 — July 2005 (7 months)
associate director in charge of sales and marketing in the e-tourism project of this Cie.
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Sales and marketing manager
Provline (Marseille Chamber of Commerce)
(Hospitality industry)
May 2002 — January 2005 (2 years 9 months)
Provline >> a Hotel Booking Engine with a marketing focus on Provence area in France.
Management of sales, marketing and advertising operation
Manage reservation team
Close deals with new hotel customer and new Tourism Board partner and DMO's.
Close deals with private distributor and tourism portal.
In charge of electronic advertising with the advertising agency -
Director / consultant
V4B consulting
(Privately Held; Myself Only; Hospitality industry)
January 2000 — April 2002 (2 years 4 months)
Consulting for hotel industry
training -
Sales executive
Envergure Group / Louvre Hotels
(Hospitality industry)
March 1994 — January 2000 (5 years 11 months)
Sales manager for the 3 stars Brand (Bleu Marine brand)
My first experience in the hotel industry
I did a lot and learn a lot !!!
Sales for MICE market, tourism market and corporate market
Sales development for hotels Bleu.marine (3 star) , specially in charge Bleu.Marine Aix in Provence
Management Commercial Action plan in a very competitive market
Management of a commercial budget
Participation at the professional trade shows
Development of large accounts in South of France for all hotels group brand
Installation of products/packages incentives for travel agencies
Formation/implementation Yield Management
Great Development of USA and Japan market
(with a focus on niche market : bicycling, disability travel, painting and cooking lesson)
Advisor for a Hotel & Tourism Trade Association : Provence International (owned by Marseille Chamber of Commerce)
Claude Bénard’s Education
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CECE-CSTI Training in Tourism Cruise Industry
cruise industry 2002 — 2002
- Activities and Societies:
- continuous training
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Université de la Méditerranée (Aix-Marseille II)
Bac + 4, Maitrise , Economic , 1990 — 1992
- Activities and Societies:
- continuous training
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Université de la Méditerranée (Aix-Marseille II)
Bac + 3 , gestionnaire d'équipements touristiques , 1989 — 1990
- Activities and Societies:
- training with Regional Chamber of Commerce Paca
Additional Information
Claude Bénard’s Websites:
Claude Bénard’s Interests:
Travel 2.0, electronic tourim marketing, travel social media, hotel industry management, professional networking,international travel, gourmet cooking, skiing en haute montagne,scuba-diving instructor,art and craft, Art de Vivre en Provence.
