Regional Director, North America at IDP Education Pty Ltd
Greater Philadelphia Area
- Current
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- Regional Director, North America at IDP Education Pty Ltd
- Lead Consultant at InternetCarbon, Inc.
- Chairman at ClassicWines.com
- Past
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- Marketing Consultant at Schiller International University
- Chief Academic Liaison at EducationDynamics
- President, Co-Founder at Academic Analytics
- President at Educational Directories Unlimited
- Founder at BoxBundles.com
- President at Liberty City Promotions
- Education
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- Syracuse University
- Recommended
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5 people have recommended Mark - Connections
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223
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- Industry
- Marketing and Advertising
- Websites
Mark Shay’s Summary
"Serial Entrepreneur" starting multiple successful businesses and growing them into viable enterprises.
- IDP Education, bringing the world's largest student placement service to the USA. Now in its 40th year, I am working with IDP to capitalize on America's growing need for foreign students.
- InternetCarbon.com, a consulting practice focused on sales and marketing improvements for higher education and eCommerce conversions of traditional businesses.
- ClassicWines.com, "your online guide to classic wine" is a web community of wine enthusiasts managing and sharing their wine experiences, driven by the largest search engine devoted to wines available online.
- Educational Directories Unlimited (EDU) produces web sites designed to connect students with schools, selling advertising to universities on leading educational directory sites such as GradSchools.com, StudyAbroad.com and IIEPassport.org.
- Academic Analytics, producer of Faculty Scholarly Productivity Index, a measure of doctoral faculty performance outside the classroom. Ranking reports and performance data sold to universities for use in assessment and strategic planning
- BoxBundles.com - is the nation's number one online merchant of boxes and supplies for people who are moving.
- EDU Internet Strategies serves schools and business through web site development, CRM-system implementation and online marketing campaigns.
- Liberty City College Promotions - a regional campus marketing company, part of a national network of advertising firms utilizing alternative distribution to reach students on campus.
Mark Shay’s Specialties:
university marketing, foreign student recruiting, educational consultants, international students, promoting higher education, international education, online marketing, affiliate marketing, web business development, Internet brand development, Internet business development, eCommerce, online directory publishing, niche marketing, academic advertising, higher education recruiting, academic management, doing business with colleges
Mark Shay’s Experience
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Regional Director, North America
IDP Education Pty Ltd
(Privately Held; Education Management industry)
April 2009 — Present (4 months)
IDP is a joint venture, half owned by Australia’s 38 universities and half owned by a private firm called Seek.com. In addition to being a partner in the IELTS exam (English proficiency), IDP has a network of over 70 field offices in 25 countries that work with local students and their families to gain admission to private high schools, ESL, vocational and university programs in Australia. Now in their 40th year, IDP has placed over a quarter of a million students into Australia to date and has become synonymous with the internationalization of Australia’s universities. IDP has decided their next area of expansion should be directed to the American market and I will be a big piece of getting this started.
Over the next month, I will be overseas, understanding how the IDP network works and working with their team of talented business analysts and computer developers to outline processes and systems to bring more foreign students to the USA. IDP is making this move at an ideal time driven by market conditions that include:
1) The number of American high school graduates peaks this year. The population of traditional aged undergraduate students is predicted to decrease for the next decade which should lead to a surplus of full-time undergraduate openings.
2) Part-time and non-traditional students are increasingly taking online courses and have been enrolling at for-profit colleges in record amounts, making this a very difficult market for traditional schools to gain domestic students.
3) Worldwide competition for foreign students is increasing and with limited resources, American schools are going to need to find alternative ways to recruit students from overseas.
4) The ethical issues surrounding commission payments for student placement is being addressed by a new organization called AIRC, a certification system is being devised and quality control mechanisms defined. US Federal officials have shown a great interest in the group’s work. -
Lead Consultant
InternetCarbon, Inc.
(Privately Held; Marketing and Advertising industry)
December 2008 — Present (8 months)
InternetCarbon is a consulting firm with specialties in new product development and sales and marketing strategies. The firm has particular expertice in Higher Education, eCommerce and Internet Marketing. Founded by Mark Shay, the company is seeking new business development opportunities and works either on a fixed-cost or profit-sharing basis.
InternetCarbon is also supported by a network of entrepreneurs, investors and successful business people who believe that the Internet will be fundamental to the future of commerce. These people have helped bring many successful businesses to life. -
Chairman
ClassicWines.com
(Online Media industry)
November 2005 — Present (3 years 9 months)
From Sellers to Cellars, ClassicWines.com is a home for people passionate about wine. Founded in early 2006 as a site designed to capture the growing global interest in online wine shopping, ClassicWines.com had steadily become a force in the industry, harnessing the voices of wine enthusiasts and expanding our immense directory of wine. Last month 70,000 people visited ClassicWines.com in order to browse 350,000+ labels in our directory, view twice-weekly updated videos know as Classic Wines TV, and read nine weekly columns by increasingly influential writers.
Due to very tough economic conditions, business operations at ClassicWines.com have been suspended. A planned revised version of the site will emerge in the next few weeks and will continue to operate until a new owner/management team emerges.
Please contact me if you are interested in taking over this venture. -
Marketing Consultant
Schiller International University
(Educational Institution; Higher Education industry)
October 2008 — January 2009 (4 months)
Oversaw the consolidation of the university's sales and marketing into a central office and introduced process and productivity improvements. Executed RFP process to bring Internet lead vendors as a source of prospective students. Cutover a new university web site and implemented an editorial workflow to "publish first to web, then to print." Rationalized two underperforming recruiting methods and focused efforts on improving conversions/yeild. Hired sales coach to rewrite sales scripts and hired integration firm to automate prospective student communications.
After orienting successor and overseeing transition, began the planned 2nd portion of the engagement; that of building a truly global study abroad program. Using Schiller’s international study body and network of campuses in Europe and the United States, the transnational study abroad program is one of a kind, and will position Schiller in a class by itself. Schiller will begin to implement this spectacular plan shortly. -
Chief Academic Liaison
EducationDynamics
(Broadcast Media industry)
August 2007 — August 2008 (1 year 1 month)
Lead EducationDynamics's academic relations and business development with the traditional university market and their associations. Collected best practices from both the for-profit and not for profit education sector and shared these as editor of EDUInsight.com an online journal of student recruiting and retention and through white papers, articles and presentations at academic conferences. Developed an industry wide initiative known as "the National Dialog on Student Retention" whose capstone event was a two day conference featuring renowned experts in the field as well as innovations from university administrators and even students. NDSR was unique as it addressed the issues of retention across all sectors of higher education, undergraduate and graduate, full and part-time from the perspective of public, private and for the first time, for-profit institutions.
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President, Co-Founder
Academic Analytics
(Education Management industry)
January 2005 — December 2007 (3 years)
• Developed a business model and supervised construction of an enterprise that brought to market the Faculty Scholarly Productivity Index, a method to measure the performance of doctoral faculty outside the classroom.
• Negotiated license terms with inventors, their employer (SUNY Stony Brook) and leading publishing company.
• Guided the business into a mature enterprise and transitioned it to new ownership and leadership. -
President
Educational Directories Unlimited
(Privately Held; 11-50 employees; Online Media industry)
July 1995 — August 2007 (12 years 2 months)
General manager, corporate direction, business development and sales strategist. Track market conditions and competitor activity and translate this into strategic plans and management focus. Monitor trends in online marketing and advertising; track customer results and supervise product development and expansion. As a division of Halyard Education Partners, guide corporate initiatives into our sector, that of traditional higher education institutions.
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Founder
BoxBundles.com
(Privately Held; 1-10 employees; Online Media industry)
March 2001 — November 2005 (4 years 9 months)
Founder of the nation's largest online provider on boxes and supplies to people who are moving. Developed the online business that included fulfillment centers in five cities nationwide. Sold to investor group in 2005.
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President
Liberty City Promotions
(Online Media industry)
1988 — 1997 (9 years)
Mark Shay’s Education
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Syracuse University
BSEE , Electrical Engineering , September 1980 — May 1984
Additional Information
Mark Shay’s Websites:
Mark Shay’s Interests:
Business Development, University Student Recruiting, Higher Education, Global Education, International Education, Study Abroad, Charter Schools, Internet Businesses, Internet Publishing, Online Advertising, Online Marketing, Entrepreneurship
Mark Shay’s Honors:
6 time winner - Philadelphia 100 (4 EDU, 2 BoxBundles)
3 time winner - Inner City 100
1 time winner - Inc. 500
Philadelphia 100 Hall of Fame
Mark Shay’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
