Clarissa Peterson

Past

• Online Communications Manager at Leadership Conference on Civil Rights
• Web Manager at First Book
• Web Editor at AARP

6 more...

Connections

90 connections

Industry

Internet

Clarissa Peterson’s Summary

Web strategist with eight years experience in web project management, content development, online marketing, and website production. Strong technical and communication skills as well as experience in business management and customer service.

Skills include:

Project Management: Experience in managing projects from start to finish, including requirements gathering; project timelines, scope, and milestones; status reports; resource management; workflow facilitation; quality assurance (QA) testing; user documentation; strategic planning; and staff management and development.

Content Development: Excellent communication skills, including the ability to explain complex or technical material in plain language for general audiences. Experience in conceptualizing, writing, editing, and proofreading online content. Strong research and fact-checking skills.

Website Production: Front-end development skills, including the ability to hand-code semantic XHTML/CSS. Knowledge of usability and accessibility guidelines. Experience in information architecture and user experience design, including audience analysis, personas/user scenarios, wireframes, and sitemaps. Experience in HTML email design and production.

Online Marketing: Experience in developing online marketing and email campaigns, particularly grassroots advocacy and nonprofit fundraising. Skills in search engine optimization (SEO), web traffic analysis, and Google AdWords.

Clarissa Peterson’s Specialties:

Web project management, content development, writing & editing for the web, information architecture, usability, online marketing, website production