Clarice Brough

Current

Website Content Manager, Public Relations and Communications at Animal-World

Past

Owner/manager at Exotic Tropicals
Professional Designer at Interiors By Design

Education

Montana State University-Bozeman
Montana Tech of the University of Montana

Recommended

1 person has recommended Clarice

Connections

245 connections

Industry

Public Relations and Communications

Websites

Clarice Brough’s Summary

Strategic business start-ups; market analysis, planning, development, implementation and brand recognition through marketing and advertising.

Formulate and promote business ventures and devise avenues to expand public awareness and increase interactive participation in animal and pet related stewardship..

A consultant and writer for an informational content web site, providing public relations and communication. Recruit and over see content submissions: publication of articles, photography, and videos. Contract, coordinate, and manage graphic artists, writers and authors, freelance contributors, programmers, advertisors, and other entities.

Various businesses ventures have included a retail exotic pet store, a floor covering store, professional designer (interiors, graphics and products), interior decorating service, and a Califorinia real estate agent, Public relations and communications in the insurance industry. Sales and advertising representative for printed news media.

Skilled in design and construction of retail facilties, all business management functions, advertising and marketing, purchasing and merchandising, computer integration and optomization, staff recruiting and training, and public relations and communication.

Clarice Brough’s Specialties:

Highly experienced in all business development and management functions; market analysis and statistics, advertising, sales and marketing, purchasing and merchandising, computer integration and optomization, staff recruiting and training, and public relations and communication.

Skilled in structural design and construction of retail facilties, graphical design representation and presentation, and product design and implementation.

Clarice Brough’s Experience

Website Content Manager, Public Relations and Communications

Animal-World

(Information Services industry)

January 1997 — Present (13 years )

Strategic development and consultant for a flexible and dynamic business plan. Implement web site branding strategies. Build and expand global brand awareness.

Public relations and communications with animal and pet Industry professionals, including trade shows, conventions, conservation efforts, and public events.

Consult, advise, and orchestrate web site content. Contract, coordinate, and manage team members, graphic artists, writers and authors, freelance contributors, programmers, advertisors, and other entities. Recruit and over see content submissions: publication of articles, photography, and videos.

Formulate and promote new business ventures and devise other avenues to expand public awareness and increase interactive participation in animal and pet related stewardship..
Owner/manager

Exotic Tropicals

(Retail industry)

September 1993 — January 2003 (9 years 5 months)

Owned and managed a retail facility for exotic pets and adoption for domestic pets. Specializing in exotic pets, became the city's "zoo" and provided school tours, natural displays at the museum, animal adoption and rescues.

Designed and constructed the retail faciltiy; furnishings, fixtures, check out counter, computerized inventory POP system, optimal animal care displays, product displays, and a separate quarantine room.

Hired and trained staff. Developed an extensive training manual with point by point duty instructions, with monthly training sessions. Purchased and merchandised all inventory. Developed a veterinary relationship for animal care and consultation. Developed advertising campaigns amd managed all business management functions.

A Certified Specialist in all categories offered by the pet industry. Bred and hand reared a variety of exotics. Skilled as a writer and consultant on exotic pets and animals.
Professional Designer

Interiors By Design

(Design industry)

May 1982 — January 2003 (20 years 9 months)

Professional Designer; interiors, graphics, and products.
Professional office design and store design. Professional graphic design for a wide variety of business includes signage, banners, posters, brochures, newsletters, web sites, advertisements, logos, and book illustration. Professional product design includes store displays and exterior signage.

Clarice Brough’s Education

Montana State University-Bozeman

Bachelor of Arts in Art , Professional Design , 1978 — 1982

Being a student of Jan VanAlstyne was perhaps the single most profound experience of my time at MSU. A world class designer she built her career at General Motors, becoming their top designer. Jane had received multiple awards for her designs, but the ones that stand out the most are her 8 corvettes.

Her instruction is still in my mind as I delve into any problem solving situation. She would say turn it upside down, turn it over, look at it from all directions, even look at it in the mirror. See the problem in a new and different way, and there was a new solution.

Activities and Societies:

A wonderful and cultural experience. A large university, there were mutliple disciplines ranging from engineering to agriculture.
The School of Art and Architecture is where my studies were centered. It has a dedicated library, world renown instructors, and huge studios for all aspects of design instruction; architecture, interiors, graphics, and products. A superb educational experience.
Montana Tech of the University of Montana

undergraduate studies ,

A wonderful university experience. The emphasis was on metallurgy and geology geared towards engineering and science.

As an avid rock hound these were fascinating subjects, however my eductional interest was in design and structure. After a year of undergraduate work I transferred to Montana State University in Bozeman to pursue my degree in Professional Design.

Activities and Societies:

Enjoyed and intrigued by the rock and mineral displays. Set in the historical mining town of Butte, Montana, not only was the entire mountain on which the town and university is located honeycombed with mine shafts, but the university itself had a series of tunnels underneath. A great way to get to class in the sub-zero winter months.

Additional Information

Clarice Brough’s Websites:

Clarice Brough’s Interests:

Animal care and husbandry, animal stewardship, conservation, breeding: birds, small animals, reptiles, fish, diving, hiking, reading, art and sculpture, music, eating out, dancing, movies

Clarice Brough’s Groups:

Pet Industry Joint Advisory Council (PIJAC), World Wide Pet Association (WWPA), Eco Dive Center, PADI, World Wildlife Fund, Ocean Conservancy, Defenders of Wildlife, Social media class, Social media class