Clare Lancaster

Current

• Columnist at NetRegistry
• Founder at Dot Marketing

Past

• National Marketing Manager at Australasian Agricultural Services Pty Ltd
• Marketing & Account Management at Dark Blue Sea Ltd
• Web Development/SEO Manager at Ispye.com

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Education

• Queensland University of Technology

Connections

115 connections

Industry

Internet

Clare Lancaster’s Summary

Independent Internet professional working in online marketing and strategy, website reviews and traffic generation using website marketing practices for businesses since 2001.

I look at your overall business goals to identify opportunities for growth on the Internet then implement the best mix of strategies and marketing activities for return on investment - simply and easily.

Clare Lancaster’s Specialties:

Online Marketing, Website design and development, Project Management, SME Consulting, Website reviews and recommendations/Audits, Search Engine Optimisation (SEO), Email Marketing, Social Media Networking and Marketing.

Delivering qualified leads/more sales/desired outcomes from business websites.

Clare Lancaster’s Experience

• Columnist

  NetRegistry

  (Privately Held; Internet industry)

  2009 — Present (less than a year)

  Regular columnist for Nett Magazine - Australia's leading magazine for businesses who want to profit online.

• Founder

  Dot Marketing

  (Internet industry)

  January 2001 — Present (8 years 11 months)

  Offering website strategy, website reviews to improve business and profit return and website marketing.
  
  Formalising years of commercial experience.

• National Marketing Manager

  Australasian Agricultural Services Pty Ltd

  (Import and Export industry)

  January 2007 — February 2009 (2 years 2 months)

  Developing brand penetration
  Website redevelopment and traffic growth
  Information organisation
  Identifying and implementing new market opportunities
  Print marketing collaterial
  Email marketing and segmentation communication
  Strategic consulting
  Business and marketing plan development and implementation.
  Contract position.

• Marketing & Account Management

  Dark Blue Sea Ltd

  (Public Company; 11-50 employees; DBS; Internet industry)

  November 2003 — January 2007 (3 years 3 months)

  Internet marketing
  Domain account management - Fabulous.com
  Affiliate Marketing - DarkBlue.com
  SEO
  Traffic building
  Information design - Roar.com

• Web Development/SEO Manager

  Ispye.com

  (Internet industry)

  January 2001 — November 2003 (2 years 11 months)

  Search engine optimisation specialist
  Creating search engine strategies to improve quality traffic to network of websites
  Project management
  Management of web development team
  Reporting and presenting monthly results
  Website development
  Print collateral development
  Banner and ad creation

Clare Lancaster’s Education

• Queensland University of Technology

  Communication Design , New media, Creative Industries, Internet, Project Management, Website Development , 1998 — 2001

Additional Information

Clare Lancaster’s Interests:

Living well, travelling, reading success stories, tennis, running up hills, Internet, anything that empowers women (or men!) to achieve their dreams.

Clare Lancaster’s Groups:

•    On Startups - The Community For Entrepreneurs
•    Queensland University of Technology ALUMNI
•    Tweeple
•    Interactive Minds
•    Digital Media Group - Australia and New Zealand
•    Digital Women Connect
•    Fitted For Work Brisbane
•    Women in Business.com.au

Clare Lancaster’s Honors:

Attended Search Engine Strategies, 2001 Boston
Attended Search Engine Strategies, 2002 Sydney

Clare Lancaster’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch