Clara Llamas

Current

Founding Partner at Vaibmu Ltd

Past

Online Strategy Planning at Trader Media East
Online Business Planning at Trader Classified Media
Business Development at Grupo Segundamano

Editor-in-Chief at Mercado de Trabajo (Grupo Segundamano)
Analyst, International Coordination Department at American Field Service
Intern, Research Department at International Media Partners

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Education

Official Spanish Chamber of Commerce
New York University

Recommended

13 people have recommended Clara

Connections

469 connections

Industry

Internet

Websites

Clara Llamas’s Summary

International business and strategy developer in the media sector. Latest projects in strategic development for Eastern Europe's largest classified media company (Russia, CEE).

Core experience areas are strategy and business transformation projects (print to digital) in classified media internationally.

Favor international projects and tough business transformation challenges. Pragmatic and results focused professional. Enjoy open and candid collaboration.

Clara Llamas’s Specialties:

Strategy and business development, customer value analysis, cross-fertilization project leadership, on-location work in emerging markets, strategic alliance negotiation.

Clara Llamas’s Experience

Founding Partner

Vaibmu Ltd

(Privately Held; Internet industry)

November 2009 — Present (2 months)

Vaibmu’s main business areas are consulting & internationalization projects and internet services portfolio development.

Our main expertise areas are media and internet (classifieds, advertising, directories, e-commerce). We have broad experience in internet strategy and development in Scandinavia, Southern Europe, Russia, CIS & CEE.

In our consulting business customers are mainly mid-sized and large media companies as well as directories, classified publishers and industrial investors. We help them enforce winning market strategies, diversify digital operations, evaluate and enter new markets or design sustainable products, among others.

In our portfolio business we develop internet projects via direct investment and joint-ventures.

Vaibmu’s client base is located worldwide, namely in Europe (EU), North America, Russia, CIS & CEE and the Middle East.

Our company is headquartered in Helsinki, Finland.
Online Strategy Planning

Trader Media East

(Public Company; Publishing industry)

February 2006 — November 2009 (3 years 10 months)

Located in headquarter in Paris & Istanbul with extensive traveling within the operational and target business regions. (Headquarter transferred to Istanbul in December 2007 following the acquisition of Trader Media East Ltd. by Hürriyet Invest B.V.)

PHASE I
Co-design of a strategic development model for online operations (including product strategies, monetization models and organizational design).

Implement online business strategy in existing countries and in new markets and identify best business practices to achieve online vision and strategy.

Implement metrics to assess impact of business and product choices and identify opportunities. Benchmark internal and external business analogs to optimize product and revenues.

Lead best practice sharing initiatives across TME internationally.

The chosen vertical and semi-vertical product strategy delivers benchmark growth in major markets.

Reporting to Strategy & Business Development Director.

PHASE II
Under the new organization of headquarter, launched in January 2009, appointed to a vertical structure responsible for strategic development in Real Estate, Vehicle and General Merchandise business areas, both print and online. Special focus towards internet operations.

Work within the CEOs team on strategic development. Main mission is customer value and key success factor analysis. Tasks include identification of new monetization opportunities and optimization of sales & marketing practices.

Reporting to the Deputy CEO & to the Vice-President of Technology.
Online Business Planning

Trader Classified Media

(Public Company; Publishing industry)

April 2005 — February 2006 (11 months)

Located within Headquarter Team in Paris, France.
Special focus on Russia & CEE operations in the period, which subsequently became Trader Media East, Ltd.

3 major platforms launched in the region, including new product formats and new team inceptions.

Project Manager for the launch of a new generalist online platform in Hungary. Product strategy and organizational design consultant to Hungarian and Russian Management. Consultant to Croatian Management towards the constitution of the online operations.

Negotiation and successful completion of 2 major strategic partnerships encompassing key Trader Classified Media operations.

Co-organizer of best practice sharing initiatives across the company's international units.

Reporting to Corporate Online Business Development Director.
Business Development

Grupo Segundamano

(Privately Held; Internet industry)

March 2000 — April 2005 (5 years 2 months)

Responsibility for the business development of Grupo Segundamano on the Spanish market through development of innovative print products and formulation of digital media strategies.

Business analysis, project modeling and start-up; follow-up. Participated in the launch of +35 new products which delivered benchmark growth and consolidated the print to web transformation of the company.

In the period, also analyzed and successfully implemented 3 key strategic alliances with business partners and technology suppliers.

Reporting to Country Manager for Spain & LATAM.
Editor-in-Chief

Mercado de Trabajo (Grupo Segundamano)

(Publishing industry)

January 1997 — May 2000 (3 years 5 months)

Full responsibility for the content planning, editing, part writing and management of Employment and HR specialized weekly magazine (Employment: 3rd largest business division).

Managed a team of 8 in-house journalists and +20 free-lance photographers and writers.

Expanded publication to 3 major cities and increased to national job offer content. Doubled new client portfolio and introduced national advertisers.

Reporting to Managing Editor.
Analyst, International Coordination Department

American Field Service

(Non-Profit Organization Management industry)

August 1995 — January 1997 (1 year 6 months)

Analyzed and reported the social and economical impact of the AFS exchange programs. Prepared reports on project performance and results of exchange programs for Executive Management.

Located in New York City, United States.
Intern, Research Department

International Media Partners

(Privately Held; Marketing and Advertising industry)

January 1995 — September 1995 (9 months)

Assisted the Research Department Head in the analysis of emerging markets corporate intelligence. Prepared reports for Executive Management.

Located in New York City, United States.

Clara Llamas’s Education

Official Spanish Chamber of Commerce

Post Graduate , Project Management , 2002 — 2003

Best Business Idea 2003, Official Chamber of Commerce
Best Executional Plan 2003, Official Chamber of Commerce
New York University

BSc , Cultural Anthropology , 1993 — 1996

Graduated Magna Cum Laude
Minor in Comparative Literature

Activities and Societies:

Deans' List of Honor for Academic Excellence 1994 - 1996. Volunteer, Coalition for the Homeless. Member, French Literary Society

Additional Information

Clara Llamas’s Websites:

Clara Llamas’s Interests:

Traveling, running, trek, media industry trends, gastronomy

Clara Llamas’s Groups:

International Newspaper Marketing Association (INMA).
International Classified Media Association (ICMA).
Board member of NGO Peace and Co-operation; project coordinator in Colombia (1992) and Mauritania (1992).
Member of FUNDESO Foundation Internet Research & Journalism Award Committee.
Free-lance journalist for Planeta Humano (social sciences magazine).
Public speaker in radio, TV, trade - fairs and seminars (Internet CEE, Realtor Association of Poland, ICMA).