Claire Sosa

Current

Vice President - Pay Per Click Marketing at Precision Media
Vice President - Pay Per Click Marketing at SEOP, Inc. (Sole Proprietorship)

Past

PPC Marketing Manager at PRIMEDIA/Automotive Digital
Coordinator, Interactive Media/Mobile/Biz Dev at FOX Interactive Media
Manager, Interactive Media at The Interpublic Group - Wahlstrom Interactive

Internet Marketing Manager at HouseHunt, Inc. (Sole Proprietorship)

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Education

The University of New Mexico - Robert O. Anderson School of Management

Recommended

6 people have recommended Claire

Connections

132 connections

Industry

Internet

Websites

Claire Sosa’s Summary

Current:
VP of PPC/SEM - Precision Media
VP of PPC/SEM - SEOP, Inc.
Owner/CEO - HiRanx Consulting
Owner/CEO - Orange County SEM

Previous:
Pay Per Click Marketing Manager - PRIMEDIA/Automotive Digital
Interactive Media/Biz Dev Coordinator - FOX Interactive Media (FIM)/Fox Sports
Interactive Media Manager - Interpublic Group/Wahlstrom Interactive
Internet Marketing Manager - HouseHunt, Inc.
Shift Manager - Starbucks Coffee Co.

Claire Sosa’s Specialties:

Search Engine Marketing
Web Analytics
Arbitrage
Ad Copy
Landing Page/Microsite Creation
Internet Research/Analysis

Claire Sosa’s Experience

Vice President - Pay Per Click Marketing

Precision Media

(Online Media industry)

November 2008 — Present (9 months)
Vice President - Pay Per Click Marketing
SEOP, Inc. (Sole Proprietorship)

(Sole Proprietorship; 51-200 employees; Internet industry)

October 2006 — Present (2 years 10 months)

Professionally manage 100+ PPC campaigns across all search engines, including Google, Yahoo & MSN. Ethically market client campaigns to increase lead/sale volumes, lower CPA, boost ROI & gain competitive advantage. Clients range from local small businesses to Fortune 1000 Companies across the Globe - US, UK, Canada, Mexico, Australia, Switzerland, Singapore, Middle East & China.
PPC Marketing Manager

PRIMEDIA/Automotive Digital

(Public Company; 1001-5000 employees; PRM; Internet industry)

April 2006 — October 2006 (7 months)

Daily PPC management of PRIMEDIA's suite of Fortune 1000 automotive sites (MotorTrend, Automobile, New Car) across all Tier 1 and Tier 2 search engines. In 6 short months, I was able to generate record-breaking lead volumes while lowering our CPA, boosting department profits.
Coordinator, Interactive Media/Mobile/Biz Dev

FOX Interactive Media

(Public Company; 5001-10,000 employees; NWS; Wireless industry)

September 2005 — April 2006 (8 months)

Forcast departmental 5 & 10-year revenue projections based on existing wireless subscriber data provided by the major Wireless Carriers (Verizon, Cingular, Sprint, AllTel, Amp'd, etc). Worked closely w/ wireless networks to achieve premier deck placement for all new Fox Sports Mobile games, applications & wireless application protocol (WAP). This provided Fox Sports Mobile a competitive edge to dominate the mobile space previously monitized by ESPN/CBS Sportsline Mobile products. Directed/implemented on-air Short-Code trivia program for FSN North NBA & NHL broadcasts.
Manager, Interactive Media

The Interpublic Group - Wahlstrom Interactive

(Public Company; 1001-5000 employees; IPG; Internet industry)

January 2005 — September 2005 (9 months)

Daily PPC Management for 20+ clients including the US Hilton Family of Hotels (Hilton, Doubletree, Embassy Suites, etc), Hilton Hotels International, BMC Software & more. Managed incoming Internet Yellow Pages (IYP) sales & coordinated ad creation/placement with major Vendors (Yahoo Yellow Pages, YellowPages.com, SuperPages.com, DexOnline).
Internet Marketing Manager
HouseHunt, Inc. (Sole Proprietorship)

(Sole Proprietorship; 51-200 employees; Internet industry)

October 2002 — November 2004 (2 years 2 months)

Managed search engine optimization (SEO) efforts for our suite of real estate marketing websites to acquire top organic search engine placement. Clients included Century 21, Coldwell Banker, Star Real Estate & more. Created conceptual site layouts for testing to improve client lead conversion rates.

Claire Sosa’s Education

The University of New Mexico - Robert O. Anderson School of Management

BBA , Marketing , 1997 — 2001

Activities and Societies:

Kappa Kappa Gamma

Additional Information

Claire Sosa’s Websites:

Claire Sosa’s Interests:

Money, Investing, Internet Marketing, PPC/SEM, Real Estate, Music, Travel, Landscaping, Gardening, Sports (Football), Friends, Family, Cat, Camping, Fishing, Boating, Bowling, TV, Movies, Beer/Happy Hour, My Cadillac

Claire Sosa’s Groups:

LinkedSEO
Inbound Marketers - For Marketing Professionals
Online Marketing Experts
e-BIZ
Online Business Owners
Search Engine Strategies Conference & Expo
AWA - Advanced Web Analytics (+1000 Web Analytics members)
Market Research
eMarketing Association Network
Online Advertising Professionals
E-Commerce Network
Marketing 2.0 Technology (Over 3300+ Members)
Etail Careers.com
Search Engine Land
FSW: Financial Strategies for Women
E-Commerce Solutions
SearchEngineWatch.com Forums
TheSavvyGal.com
Sales and Marketing Professionals Promoting HighTech and Technology in Los Angeles and its Vicinity
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