Claire Hawley - SEO, SEM

Current

Director, Search Marketing & Traffic Strategy at ConsumerTrack, Inc.
SEO/SEM Consultant at eClaire's (Sole Proprietorship)

Past

Manager, Search Marketing (SEO/SEM) at The Walt Disney Company
SEO/SEM Manager at Digital Synergy
Marketing Manager at Master Potter

Web Marketing Strategist at Xilinx

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Education

University of Colorado at Boulder

Recommended

5 people have recommended Claire

Connections

303 connections

Industry

Marketing and Advertising

Websites

Claire Hawley - SEO, SEM’s Summary

Experienced search marketer (SEO/SEM) with a broad background in Web design and marketing and keen ability to grasp the big picture. Highly versatile and well-matched for success in search marketing, which combines creative and technical skills. Understands all other areas of webdevelopment and marketing and how SEO affects them, as well as how to sell new SEO development ideas to stakeholders. Thrives on the challenge of building a new SEO-friendly site that can overtake others in that market for competitive keywords, as well as taking an existing site that has been struggling along and improving it's strategy and structure to see if flourish and bring in the big bucks (always the end goal). Brings a track-record for success in SEO and understands the balance between being search engine-friendly and user-friendly. Passionate about SEO and educating others on SEO strategy and techniques. Loves the game of staying on top of the SERPS in an ever-changing field and finding new creative ways to increase viral links that improve SEO. Always up for new SEO and paid search projects.

Claire Hawley - SEO, SEM’s Specialties:

- search engine optimization (SEO)
- search engine marketing (SEM)
- google adwords, yahoo search, SSP, MSN
- SEO site architecture development
- SEO for site interlinking
- SEO strategy for title & meta tag development
- social networking/social media optimization (SMO) for SEO
- linkbaiting & linkbuilding campaign development for SEO
- user generated content (UGC) & SEO
- usability & SEO
- internal search & leveraging for SEO / SEM optimization
- SEO greater los angeles california

Claire Hawley - SEO, SEM’s Experience

Director, Search Marketing & Traffic Strategy

ConsumerTrack, Inc.

(Privately Held; 11-50 employees; Online Media industry)

October 2008 — Present (1 year 2 months)

Develop and execute strategies to drive traffic for a number of new Web properties. Direct all initiatives for search engine optimization (SEO), paid search marketing (PPC), social media optimization (SMO) and other viral traffic-building tactics. Manage a department of cross-functional employees building these websites, including designers, writers, SEOs and marketers.
SEO/SEM Consultant
eClaire's (Sole Proprietorship)

(Sole Proprietorship; 1-10 employees; Internet industry)

January 2003 — Present (6 years 11 months)

Independent search marketing consultancy (SEO and SEM), providing SEO best practice training, new and existing site optimization, linkbaiting campaigns, and paid search campaign management for businesses of all sizes, from start-ups to Fortune 500s. Offers various SEO packages for a variety of budgets with a dedicated hands-on approach to SEO, different from your standard SEO agency or SEO consultancy.

"Claire-ifying" SEO.
Manager, Search Marketing (SEO/SEM)

The Walt Disney Company

(Public Company; DIS; Information Technology and Services industry)

2006 — October 2008 (2 years )

Manage and implement SEO and SEM programs for Disney Family Group of sites - family.com, familyfun.com, wondertime.com. Includes training and evangelizing SEO best practices, setting SEO strategy for new content development, and optimizing existing site architecture. Also responsible for team's analytics and providing guidance on internal search development. Manage a team of SEO and PPC/SEM professionals.
SEO/SEM Manager

Digital Synergy

(Marketing and Advertising industry)

2005 — 2006 (1 year )

Manage PPC and SEO campaigns for multiple clients across diverse industries, including keyword research, site architecture improvements, linkbuilding and reporting on the success. Made substantial improvements in organic rankings for SEO clients, which included SEO copywriting, article development for SEO, streamlining code for SEO and external linkbuilding for SEO.
Marketing Manager

Master Potter

(Non-Profit Organization Management industry)

2004 — 2005 (1 year )
Web Marketing Strategist

Xilinx

(Public Company; Semiconductors industry)

2000 — 2003 (3 years )