Claire Alcock

Current

• Product Marketing Manager - TypePad & Vox blogs at Six Apart
• Senior Marketing Manager at BT Retail

Recommended

1 person has recommended Claire

Connections

131 connections

Industry

Telecommunications

Claire Alcock’s Experience

• Product Marketing Manager - TypePad & Vox blogs

  Six Apart

  (Privately Held; 51-200 employees; Internet industry)

  April 2008 — Present (6 months)

  Driving TypePad customer acquisition and revenue through development of community and improvement of premium services

• Senior Marketing Manager

  BT Retail

  (Public Company; 10,001 or more employees; BT; Telecommunications industry)

  July 2005 — Present (3 years 3 months)

  Consumer Voice team
  - Responsible for the marketing of BT's VoIP products - focus on raising awareness and understanding to increase usage amongst the BT Broadband base.
  - Development and launch of new web (2.0) based product marketing campaigns, using alternative new media channels to market
  - Co-ordination of strategic pan consumer response to key competitor threats covering Broadband and BT Vision as well as Voice
  - Overhaul of BT Voice web presence and customer experience
  - Online search and display strategy for Voice and VoIP