
Owner, DreamInCode.net - Marketing Manager, Escalate Media LLP - Web Analytics and Search Marketing Expert
Albuquerque, New Mexico Area

Owner, DreamInCode.net - Marketing Manager, Escalate Media LLP - Web Analytics and Search Marketing Expert
Albuquerque, New Mexico Area
I am a web developer and online marketer. I have 12+ years of experience developing and marketing web applications, web sites, and online communities.
In 2001 I founded Dream.In.Code, a programming and web development community. Dream.In.Code is the leading web site for programming help with over 155,000 members and 1.2 million page views/month.
I have a degree in Web Technology and experience developing web sites in PHP and ColdFusion. I have built and optimized MSSQL and MySQL databases as well as configured and optimized IIS and Apache web servers for high traffic web environments.
I am Google AdWords and Google Analytics certified and have managed hundreds of ad campaigns. I am passionate about web analytics, A/B and multivariate testing, and optimization. I am experienced in on-site monetization, email marketing, search engine optimization, and search engine marketing.
I am available on a limited basis as a consultant for optimization, SEO, email marketing, and AdWords projects.
Search Engine Marketing, Web Analytics, A/B and Multivariate Testing and Optimization, Email Marketing, Search Engine Optimization (SEO), Google AdWords, Web Server Optimization, Database Management and Optimization, Community Management and Marketing
(Internet industry)
November 2008 — Present (1 year 1 month)
(Internet industry)
February 2001 — Present (8 years 10 months)
Developed industry leading online community (www.DreamInCode.net) from the ground up in PHP and MySQL. Dream.In.Code now has over 80,000 members and 1,500,000 page views per month. Managed the marketing, sales, billing, support, and server administration for sister company MG1 Hosting which provided LAMP (Linux, Apache, MySQL, PHP) web hosting for over 500 web sites. Consulted with several large online communities and online businesses on the topics of search engine optimization, online marketing, and community development.
(Privately Held; Computer Software industry)
January 2008 — November 2008 (11 months)
Directs the system analysis, design, development, documentation, testing, implementation and maintenance of the Air Force Operational Test and Evaluation (AFOTEC) intranet, extranet, and classified web environments. Develops web based applications in ColdFusion, HTML, XML, and JavaScript to meet AFOTEC requirements. Implements and supports public key infrastructure (PKI) for AFOTEC web environments. Web server administrator for all AFOTEC web servers. Develops and maintains Test Resource Planning (TRP) application used to track over 40,000 resources a year worth $54,000,000 for AFOTEC. Maintains AFOTEC Electronic Coordination System (AECS) used to coordinate 3,000 documents and tasks.
(Information Technology and Services industry)
October 2003 — February 2008 (4 years 5 months)
Responsible for the system analysis, design, development, documentation, testing, implementation and maintenance of applications on the Air Force Operational Test and Evaluation (AFOTEC) intranet, extranet, and classified web environments. Developed web based applications in ColdFusion, HTML, XML, and JavaScript to meet AFOTEC requirements. Implemented and supported public key infrastructure (PKI) for AFOTEC web environments. Web server administrator for all AFOTEC web servers.
(Information Technology and Services industry)
2001 — 2002 (1 year )
Developed 20+ Web Sites for customers including JiffyLube, Sandia Wines, and New Mexico Red Cross. Won 2002 ADDY Award for Business-to-Consumer E-Commerce for Stahmanns Pecans web site. Participated in the marketing, development, and customer support for sister company BlueZebra Hosting. Implemented e-commerce systems for multiple web sites. Participated in the marketing of web development services both online and offline.
(Internet industry)
2000 — 2001 (1 year )
Designed and developed several web sites for customers including Kleenrite, Balloon Videos, Childish Matters, and Burton Motors. Responsible for web hosting customer support and account creation. Met with clients to discuss requirements and design considerations. Provided design mockups for client review prior to development.
Associate of Applied Science , Web Technologies , 2001 — 2005
1998 — 2001
Panelist - 2009 Synerque - Social Media
Speaker - 2009 New Mexico Technology Council - Google Analytics
Speaker - 2009 IgniteNM - Google Analytics Beyond The Dashboard
Speaker - 2009 Webuquerque Adobe User Group - Search Engine Optimization
Speaker & Panelist - 2009 New Mexico Media MIX Conference (Virtual Communities)
Speaker - 2008 Albuquerque Bar Camp (Web Analytics)
Speaker - 2008 UNM Information Architects (Web Application Security)
2001 ADDY Award - Business-to-Consumer E-Commerce