Chris Kenton

Current

CEO, Founder at SocialRep
Consulting Partner at MotiveLab

Past

President at MotiveLab
Senior Vice President at Global Fluency | CMO Council
President at Cymbic, Inc.

Columnist at Business Week Online
Program Manager at Fawcette Technical Publications

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Education

UC Santa Cruz
University of California, Berkeley

Recommended

8 people have recommended Chris

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Chris Kenton’s Summary

Ten years senior management experience leading marketing organizational transitions; seven years strategic marketing communications; 14 years media & software/Internet.

Premium business development, client service, sales and team-building skills.

Exceptional market analysis, business strategy, technology, communications, and channel development talent.

Business development and marketing orientation, with extensive contacts; former BusinessWeek columnist; BI analyst; frequent public speaker, blogger.

Extensive experience driving marketing programs in research, direct response, branding, PR, channel, lists, events, media, communities and eMarketing.

Chris Kenton’s Specialties:

Strategic positioning and messaging, market development, integrated marketing, social media, thought leadership programs, innovative market research

Chris Kenton’s Experience

CEO, Founder

SocialRep

(Computer Software industry)

June 2007 — Present (2 years 6 months)

Founder and CEO, responsible for product, market, business, channel, intellectual property and corporate development, as well as venture funding. Developing international sales and partnership pipeline with Global 2000 businesses, as well as channel pipeline with leading international advertising, PR and business consulting agencies. Currently raising Series A financing.
Consulting Partner

MotiveLab

(Marketing and Advertising industry)

May 2007 — Present (2 years 7 months)

Co-founder of this social media marketing agency. Currently partner-at-large, providing strategic input on market, product and channel development, as well as consulting input on key client accounts.
President

MotiveLab

(Marketing and Advertising industry)

May 2006 — June 2007 (1 year 2 months)

Founder of this independent marketing lab, utilizing leading edge technologies and social media applications to address critical marketing challenges. We do a mash up of emerging and traditional programs, like deploying Product Roadmaps as wikis, driving thought leadership through podcasts, developing customer research through social media.
Senior Vice President

Global Fluency | CMO Council

(Marketing and Advertising industry)

May 2005 — July 2006 (1 year 3 months)

Ran global market research programs, membership initiatives, business development and events for this organization of the world's leading marketing executives.
President

Cymbic, Inc.

(Privately Held; 11-50 employees; Marketing and Advertising industry)

September 1998 — May 2005 (6 years 9 months)
Columnist

Business Week Online

(Public Company; 10,001 or more employees; MHP; Publishing industry)

April 2002 — April 2005 (3 years 1 month)

Wrote a bi-weekly column on marketing issues, focusing particularly on marketing trends, marketing technology, sales integration, the marketing profession, and consumer culture.
Program Manager

Fawcette Technical Publications

(Marketing and Advertising industry)

1996 — 1998 (2 years )