Chris Kenton

Chris Kenton

CEO, Founder at SocialRep

San Francisco Bay Area

Current
  • CEO, Founder at SocialRep
  • Consulting Partner at MotiveLab
Past
  • President at MotiveLab
  • Senior Vice President at Global Fluency | CMO Council
  • President at Cymbic, Inc.
Education
  • UC Santa Cruz
  • University of California, Berkeley
Connections
500+ connections
Industry
Marketing and Advertising
Websites

Chris Kenton’s Summary

Ten years senior management experience leading marketing organizational transitions; seven years strategic marketing communications; 14 years media & software/Internet.

Premium business development, client service, sales and team-building skills.

Exceptional market analysis, business strategy, technology, communications, and channel development talent.

Business development and marketing orientation, with extensive contacts; former BusinessWeek columnist; BI analyst; frequent public speaker, blogger.

Extensive experience driving marketing programs in research, direct response, branding, PR, channel, lists, events, media, communities and eMarketing.

Chris Kenton’s Specialties:

Strategic positioning and messaging, market development, integrated marketing, social media, thought leadership programs, innovative market research


Chris Kenton’s Experience

  • CEO, Founder

    SocialRep

    (Computer Software industry)

    June 2007Present (2 years 6 months)

    Founder and CEO, responsible for product, market, business, channel, intellectual property and corporate development, as well as venture funding. Developing international sales and partnership pipeline with Global 2000 businesses, as well as channel pipeline with leading international advertising, PR and business consulting agencies. Currently raising Series A financing.

  • Consulting Partner

    MotiveLab

    (Marketing and Advertising industry)

    May 2007Present (2 years 7 months)

    Co-founder of this social media marketing agency. Currently partner-at-large, providing strategic input on market, product and channel development, as well as consulting input on key client accounts.

  • President

    MotiveLab

    (Marketing and Advertising industry)

    May 2006June 2007 (1 year 2 months)

    Founder of this independent marketing lab, utilizing leading edge technologies and social media applications to address critical marketing challenges. We do a mash up of emerging and traditional programs, like deploying Product Roadmaps as wikis, driving thought leadership through podcasts, developing customer research through social media.

  • Senior Vice President

    Global Fluency | CMO Council

    (Marketing and Advertising industry)

    May 2005July 2006 (1 year 3 months)

    Ran global market research programs, membership initiatives, business development and events for this organization of the world's leading marketing executives.

  • President

    Cymbic, Inc.

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    September 1998May 2005 (6 years 9 months)

  • Columnist

    Business Week Online

    (Public Company; 10,001 or more employees; MHP; Publishing industry)

    April 2002April 2005 (3 years 1 month)

    Wrote a bi-weekly column on marketing issues, focusing particularly on marketing trends, marketing technology, sales integration, the marketing profession, and consumer culture.

  • Program Manager

    Fawcette Technical Publications

    (Marketing and Advertising industry)

    19961998 (2 years )


Chris Kenton’s Education

  • UC Santa Cruz

    B.A , Literature / Creative Writing

  • University of California, Berkeley

    Literature


Additional Information

Chris Kenton’s Websites:

Chris Kenton’s Groups:

  •    Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
  •    Marketing Executives Group
  •    eProcurement and procurement
  •    Social Media Marketing
  •    The Customer Collective
  •    Tweeple
  •    University of California-Santa Cruz Alumni (UCSC)
  •    Marketing Operations
  •    Future Social Media

Chris Kenton’s Contact Settings

Interested In:

  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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