CJ Yu

Current

• Manager of Digital Media at Endemol USA

Past

• Manager of Business Development - New Markets at Mobile Messenger
• Integrated Marketing and Synergistic Opportunities at FOX Mobile Entertainment
• Development Executive at Mark Burnett Productions

• Segment Producer and Editor at E! Entertainment Networks
• Theatrical Distribution and Marketing Manager at Silver Sphere Productions
• Intern - Marketing and Entertainment at Yahoo!
• Intern - Production Management at ABC Television
• Intern - Publicity, Home Entertainment at Universal Pictures
• Intern - Theatrical Development at Paramount Pictures
• Intern - Production Management at MTV Networks

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Education

• John F Kennedy High School
• University of California, Los Angeles

Recommended

2 people have recommended CJ

Connections

345 connections

Industry

Entertainment

Websites

• My Portfolio

CJ Yu’s Summary

I currently serve as Manager of Digital Media at Endemol USA, a division of Endemol Group, a world leading content producer and distributor of television and online programming, including such breakout hits as Deal or No Deal, Wipeout, and Big Brother. I joined Endemol after several of experience at various industry leading entertainment and interactive media companies where I served in a variety of key leadership roles in both creative and business development.

My career was jump-started at the early age of 16 by writing published feature articles and film reviews for the Sacramento Bee while still in high school, and at the age of 18, had the opportunity to create a commercial concept for Snapple/Deutsch as part of their $40 million advertising campaign ((http://marketing-case-studies.blogspot.com/2008/04/bottles-personified-campaign.html).

These experiences helped open the door to opportunities at various studios and networks during college, allowing me to quickly land a role as a Producer at E! Entertainment Networks immediately after graduation.

I am an aggressive creative executive with nearly a decade of experience in leadership roles developing unscripted original programming, executing innovative marketing campaigns, and producing cutting-edge content with a strong emphasis in creating multi-platform entertainment experiences for film, TV, digital media, and branded entertainment.

I am interested in exploiting interactive platforms, developing groundbreaking business models and working with like-minded creative partners to produce truly unique monetizable content and revenue-generating digital products. With shortening attention spans and splintering budgets, it is more important than ever to find new ways to more deeply connect with audiences and be louder than the noise that surrounds us in the digital age.

CJ Yu’s Specialties:

creative development, deal structuring, digital media, business development, negotiations, television production, partnerships, editing, marketing, social media

CJ Yu’s Experience

• Manager of Digital Media

  Endemol USA

  (Public Company; Entertainment industry)

  May 2008 — Present (1 year 7 months)

  Manage brand exploitation/commercialization opportunities for Endemol USA's primetime television series, including affiliate marketing campaigns, interactive gaming, virtual goods and email marketing for various Endemol television properties; identify cutting-edge strategic partners to execute out-of-show interactivity and digital web extensions, manage external relationships with various digital technical service providers/vendors, create new revenue streams that complement network promotional campaigns, and exploit creative opportunities with new and existing projects in development

• Manager of Business Development - New Markets

  Mobile Messenger

  (Privately Held; 51-200 employees; Entertainment industry)

  November 2007 — May 2008 (7 months)

  Create new revenue streams for licensed binary content, initiate strategic partnerships with mobile aggregators and identify new international territories for expansion. Oversaw cross-functional teams to ensure successful launches into new worldwide territories, and drove the expansion of Mobile Messenger into South Africa and the Netherlands as new territories in 2008. In addition, leveraged existing relationships with television networks/production companies to foster expanded business opportunities with content creators

• Integrated Marketing and Synergistic Opportunities

  FOX Mobile Entertainment

  (Public Company; 10,001 or more employees; Entertainment industry)

  June 2007 — November 2007 (6 months)

  Develop and implement cross marketing opportunities with Fox divisions including Theatrical, FBC, Fox Cable, FIM, and Home Entertainment. Conceptualize innovative proposals for advertisers, and drive the creation of marketing materials (tv spots, print creative, web pages etc) to support sales efforts for new/existing properties.

• Development Executive

  Mark Burnett Productions

  (Privately Held; Entertainment industry)

  November 2005 — July 2007 (1 year 9 months)

  General Responsibilities: research and evaluate potential new projects and license opportunities in both broadcast and new media platforms (broadband/mobile), execute and produce all creative packages for network pitches and PowerPoint decks for new unscripted series and branded digital projects, communicate corporate decisions with show-runners across all stages of production, provide notes on both projects in development and pre-production, draft and edit press releases for new project announcements, filter, investigate business development and sponsorship integration proposals, developed MBP’s current series in production, “Are You Smarter Than a 5th Grader,” “On The Lot,” & “Jingles"

• Segment Producer and Editor

  E! Entertainment Networks

  (Public Company; 1001-5000 employees; Entertainment industry)

  May 2005 — December 2005 (8 months)

  General Responsibilities: produce and develop short-form programming and new media tied to various E! Entertainment series and specials, including covering live events for E! News and STYLE, “Taradise,” and “E! True Hollywood Story,” pitch potential programming ideas and department strategies to network executives, manage production teams for behind-the-scenes featurettes and packages, edit segments on Avid Symphopny/Xpress bays, execute all stages of production including completion in post

• Theatrical Distribution and Marketing Manager

  Silver Sphere Productions

  (Entertainment industry)

  May 2003 — November 2004 (1 year 7 months)

  General Responsibilities: develop and execute strategic marketing and publicity plans for theatrical releases, budget regional print, online, and television advertising buys and coordinate with international festivals and theater chains to fulfill marketing needs in each region, oversee viral marketing/street-marketing teams, manage the creative and physical production elements of all related television and print advertising campaigns for the independent feature, “Bubba Ho-tep”

• Intern - Marketing and Entertainment

  Yahoo!

  (Public Company; 10,001 or more employees; YHOO; Internet industry)

  June 2004 — August 2004 (3 months)

• Intern - Production Management

  ABC Television

  (Public Company; 10,001 or more employees; DIS; Broadcast Media industry)

  December 2002 — January 2004 (1 year 2 months)

  ABC Daytime Television, "General Hospital"

• Intern - Publicity, Home Entertainment

  Universal Pictures

  (Public Company; 10,001 or more employees; GE; Entertainment industry)

  June 2003 — August 2003 (3 months)

• Intern - Theatrical Development

  Paramount Pictures

  (Public Company; 1001-5000 employees; VIA; Entertainment industry)

  January 2002 — May 2002 (5 months)

  Lynda Obst Productions - Paramount Pictures, Development Intern

• Intern - Production Management

  MTV Networks

  (Public Company; 10,001 or more employees; VIA; Entertainment industry)

  September 2001 — December 2001 (4 months)

CJ Yu’s Education

• John F Kennedy High School

  Activities and Societies:

  Student Body President, Varsity Volleyball, Entertainment newspaper editor, National Honors Society, Key Club. California Scholarship Federation, Principal's advisory board

• University of California, Los Angeles

  B.A. , English

  Activities and Societies:

  Activities and Societies: Chapter President, and Director of Recruitment, Delta Tau Delta Fraternity
  Entertainment Writer, UCLA Daily Bruin
  Staff Photography, UCLA Daily Bruin
  Event Director, UCLA Homecoming Committee (SAA)
  Even Director, Career Networking Committee (SAA)

Additional Information

CJ Yu’s Websites:

• My Portfolio

CJ Yu’s Interests:

Digital SLR Photography, Snowboarding, Wakeboarding, Softball

CJ Yu’s Groups:

Current VIce President of the JHRTS (Jr. Hollywood Radio Television Society) Board of Directors, Former President and Director of Recruitment of Delta Tau Delta Fraternity at UCLA, Digital Deployment

•    UCLA Alumni
•    Mobile Marketing Association
•    Delta Tau Delta Fraternity
•    Online Marketing Professionals Group
•    Branded Entertainment
•    Digital LA
•    MEF-Mobile Entertainment Forum Americas

CJ Yu’s Honors:

Winner of the 2002 National DEUTSCHE Commercial Writing Competition, President of Delta Tau Delta Fraternity at UCLA, JFK High School Student Body President

CJ Yu’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch