Jeff Campbell

Current

Adjunct Instructor, Graham School of General Studies at University of Chicago
VP, Sr. Account Director at Resolution Media

Past

Director of Search Engine Marketing at ConsumerBase/Mosaic Data Solutions
Manager, Business Development at Sprint PCS

Education

Drake University

Recommended

3 people have recommended Jeff

Connections

399 connections

Industry

Marketing and Advertising

Websites

Jeff Campbell’s Summary

Resolution Media - Director of Operations - Search Engine Marketing Strategy and Execution
Mosaic Data Solutions - Director of Search Engine Marketing - 2002-2003
Sprint PCS - Business Development 1999-2002

Jeff Campbell’s Specialties:

PPC (pay per click) advertising management & optimization, SEO (search engine optimization) consulting and execution, web analytics analysis and website conversion improvement, behavioral retargeting, multivariant landing page testing, digital marketing strategy development and management

Jeff Campbell’s Experience

Adjunct Instructor, Graham School of General Studies

University of Chicago

(Educational Institution; 5001-10,000 employees; Higher Education industry)

June 2008 — Present (1 year 2 months)

Creator and instructor of pilot Search Engine Marketing course for graduate students seeking a Marketing Certificate at the Graham School of General Studies.
VP, Sr. Account Director

Resolution Media

(Public Company; 51-200 employees; OMC; Marketing and Advertising industry)

September 2003 — Present (5 years 11 months)

Resolution Media (www.ResolutionMedia.com) helps marketers connect their brands to their audience through Queries. Steeped with experience in Search Engine Marketing (SEM), Pay-Per-Click (PPC), organic Search Engine Optimization (SEO) & Web Analytics Consulting, Resolution Media leverages its clients' content and messaging by parlaying individuals' queries into actionable insights. With over 100 employees and offices in Chicago, NYC and San Francisco, it's client portfolio includes FedEx, Lowe's, Hertz, Motorola, State Farm, Universal Orlando Resort and XM Satellite Radio, among others.

Jeff has been with the company since its foundation in 2003 and leads the exploration, introduction, and execution of new product and service opportunities as well as enhancements to our current client offerings. RM was purchased by Omnicom, the largest advertising holding company in the world, in 2005 to support it's many agencies such as OMD, PHD, BBDO, DDB, and some other letters.
Director of Search Engine Marketing

ConsumerBase/Mosaic Data Solutions

(Privately Held; 11-50 employees; Marketing and Advertising industry)

2002 — August 2003 (1 year)

Co-Founder of Search Engine Marketing area, grew into profit center within 3 months.
Manager, Business Development

Sprint PCS

(Public Company; 10,001 or more employees; S; Marketing and Advertising industry)

1999 — 2001 (2 years)

Gained traditional marketing experience with Sprint PCS Business Development, launching new products in test markets. Involved in all aspects of marketing planning, including pricing strategy, product development, retail distribution, advertising and promotional strategy.

Good Times.

Jeff Campbell’s Education

Drake University

BS in Biz Admin , Marketing/Management , August 1996 — May 2000

Activities and Societies:

Sigma Alpha Epsilon

Additional Information

Jeff Campbell’s Websites:

Jeff Campbell’s Groups:

Member, American Marketing Association
Member, SEMPO - Search Engine Marketing Professional Organization
Member, Web Analytics Association
Member, DoubleClick Client Advisory Board
Google Adwords Certified
Wayzata High School Class of 1996

Web Analytics Demystified
LinkedSEO
Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
Charlotte Interactive Marketing Association
Sigma Alpha Epsilon
Drake University Alumni (1,800+)
Online Advertising Professionals
Search Marketing Salon