Cindy Robinson

Current

Sr. Analyst, Consumer Experience at Experian Interactive Media

Past

Interactive Analyst, Strategic Planning at Team One Advertising
Project Manager, Market Research at DIRECTV
Sr. Market Analyst at DIRECTV

Market Research Analyst at The Daily Breeze

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Education

Loyola Marymount University

Recommended

8 people have recommended Cindy

Connections

222 connections

Industry

Online Media

Cindy Robinson’s Summary

Online media, web analytics and market research professional with proven ability to provide strategic insights and recommendations for web development and online marketing campaigns.
Category experience includes luxury automotive, entertainment and publishing.
Skilled at working in cross-functional teams with all levels of management.

Cindy Robinson’s Experience

Sr. Analyst, Consumer Experience

Experian Interactive Media

(Online Media industry)

January 2009 — Present (11 months)
Interactive Analyst, Strategic Planning

Team One Advertising

(Public Company; Marketing and Advertising industry)

October 2006 — January 2009 (2 years 4 months)

Direct and execute in-depth analyses for luxury automotive client, with focus on consumer behavior and lead generation at Lexus.com and dealer web sites.
Project Manager, Market Research

DIRECTV

(Public Company; 5001-10,000 employees; DTV; Telecommunications industry)

March 2002 — May 2006 (4 years 3 months)

Designed and implemented primary market research to enhance product marketing, customer acquisition and retention. Wide range of methodological expertise provides strong quantitative background in tracking studies, conjoint analysis, and cluster analysis. In addition, qualitative proficiency includes focus groups, in-depth interviews, and usability testing.
Sr. Market Analyst

DIRECTV

(Public Company; 1001-5000 employees; DTV; Broadcast Media industry)

November 1998 — March 2002 (3 years 5 months)

Developed data mining analyses with specific business implications for Customer Service, Programming, Sales and Marketing.
Customer segmentation by acquisition promotion, sales channel, demographics and transactional data.
Analyzed performance of marketing promotions and acquisition offers.
Market Research Analyst

The Daily Breeze

(Privately Held; 1001-5000 employees; Newspapers industry)

October 1994 — November 1998 (4 years 2 months)

Created strategy and executed tactics for national and local advertising sales.