Cindy King

Current

• Founder at International Social Media
• Managing Editor at Social Media Examiner
• Content Strategist For International Business Development at GetInternationalClients.com

2 more...

Education

• Social Media Succes Summit 2009
• AWAI - American Copywriting
• London Business School, U. of London

3 more...

Recommended

2 people have recommended Cindy

Connections

500+ connections

Industry

International Trade and Development

Websites

• Posterous

Cindy King’s Summary

The core of my expertise is based on my ability to find the best sales path for a business to enter a foreign market. I help businesses when they are entering new foreign markets, right at the intersection where their marketing meets their first sales strategies, and they need to adjust their aim to successfully pass through the initial phase of foreign market entry.

I learned this through 25 years field experience in both international sales and marketing, and strengthened with a strong cross-cultural profile.

I coordinate between marketing and sales teams on international borders, providing cross-cultural business interpretations and reviewing options to find the best sales strategies to get international clients. I actually did this twice for two different large American companies that were expanding their sales in Europe for the first time. In both of these cases accounts were signed for a total of over $10M within the first year. And I have also done the same thing for companies of other sizes, including start-ups.

You see, no matter how much prior preparation you have, when you enter a new foreign market your offer and your positioning are often not the best fit for a different culture. Even with the best market analysis, you still need to learn about your new markets first hand. You need to adjust your sales and marketing strategies for each different cultural market before international success. This takes a little time. It also takes flexibility... and cross-cultural and international skills.

After a rich and diversified experience, I am comfortable operating between sales and marketing, in unknown markets where unexpected cultural hurdles pop up and you need to pay attention to dozens of moving objects at the same time and still maintain a business strategy.

This is when I come in to help businesses improve their international sales conversions.

Cindy King’s Specialties:

Cross-cultural communication, cross-cultural marketing, multicultural marketing, international sales, international business development strategy, international web strategy, international internet marketing, international B2B copywriting, International English copywriting.
Currently trilingual in English French and German.
Formerly dabbled in Spanish, Italian and Malay.
Nationalities: Bahamas, France, Canada.

Additional Information

Cindy King’s Websites:

• Posterous

Cindy King’s Interests:

Business: international business development, new technology, international sales, international marketing, multicultural marketing, cross cultural communication, internet marketing, copywriting. Choice. Personal Interests: communication, empathy, culture, languages, different thinking/reasoning processes, anything new and interesting, people, different scenery, social events Music: anything that is currently popular anywhere - worked in a music company. Movies: that surprise me. Books: that open up new outlooks and points of view and anything comedy

Cindy King’s Contact Settings

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