Cindy Alvarez

Current

Products at KISSmetrics

Past

Director of Product Management at Loomia
Senior Director of Product Management at Yodlee
Director of Product Design at Yodlee

Design Director at TeamSphere Interactive

see less...

1 more...

Education

Harvard University

Recommended

6 people have recommended Cindy

Connections

271 connections

Industry

Internet

Websites

Cindy Alvarez’s Summary

Serious About Launching Great Products!

I'm driven to build successful products that make peoples' lives better. I've managed and designed products that solve problems for dozens of enterprise customers and millions of consumers, in a variety of industries.

+ Products leader and evangelist with strong background in interaction design, user research, and web development.

+ Uniquely skilled at germinating innovative new ideas and building the cross-functional teamwork that turns those ideas into PRODUCTS.

+ Equally comfortable delving into product requirements with hard-core engineers as presenting to executive-level customer decision-makers and industry analysts

Career spans product management and design work for Bank of America, The Wall Street Journal, American Express, Time Magazine, Fidelity Investments, America Online, Sega of America, and many other Fortune 500 companies.

Cindy Alvarez’s Specialties:

+ Cross-functional team communications
+ Offshore team management
+ Consumer user experience and interaction design
+ Agile product development and collaboration with engineering and architecture
+ Bill payments and personal finance domain expertise
+ Rapid prototyping and user testing methodologies

Portfolio: http://www.cindyalvarez.com/

Cindy Alvarez’s Experience

Products

KISSmetrics

(Internet industry)

September 2009 — Present (3 months)
Director of Product Management

Loomia

(Privately Held; Internet industry)

June 2008 — August 2009 (1 year 3 months)

Loomia helps publishers to better monetize their businesses through driving the most desirable, profitable user behaviors.

- Initiated reset of corporate success metrics - from "landgrab" to towards targeting specific customers and aligning with their monetization strategies.

- Created new product roadmap to reflect customer needs, changed product perception from commodity to differentiated solution.

- Collaborated with VP Marketing on new market positioning and revenue model, increasing projected revenues 5x. Launched updated corporate website.

- Delivered automatic content parser and web-based configuration tools, reducing average deployment time from weeks to days. Expected to phase out manual customer deployments by Q1 2009.

- Writing PRDs and user stories, prioritizing 2-week agile iterations, working hands-on with development.

- Introduced new product council to ensure that sales and customer service learnings make it back into the product.
Senior Director of Product Management

Yodlee

(Privately Held; Computer Software industry)

September 2006 — June 2008 (1 year 10 months)

Yodlee provides web-based banking software to the world's largest financial institutions, including Bank of America, American Express, Citigroup, and Fidelity Investments. Product suite is actively used by over 3MM end-user consumers worldwide and encompasses online services for personal finance, bill payments, mobile banking, and funds transfer.

Have held responsibility for global teams up to 15 strong owning the user experience and common platform for the entire Yodlee product line, encompassing multiple product management, product design, and technical publications teams. Teams are based in Redwood City, CA and at the company’s offices in Bangalore, India.
Director of Product Design

Yodlee

(Privately Held; 51-200 employees; Internet industry)

December 2002 — September 2006 (3 years 10 months)

Led 7-person design team handling all aspects of user experience, interaction design, and user research for the entire suite of Yodlee products. Hired as company’s first dedicated software design professional.

Led product design and requirements for industry-changing Yodlee MoneyCenter suite. Customers currently include Bank of America, Scottrade, and Compass Bank. The Bank of America-branded service won a Best of the Web award from Online Banking Report when it launched in 2006.
Design Director

TeamSphere Interactive

(Privately Held; 11-50 employees; Internet industry)

January 1999 — November 2002 (3 years 11 months)

TeamSphere was a venture-backed video games tools and development company that enabled video game publishers and developers to quickly and cost-effectively add persistent online features and premium services to their console, PC, and mobile games. Customers included SEGA, Vivendi Universal, and ESPN Videogames.

As one of three founding members, responsible for interaction design, visual design, and information architecture for web-based software platform used by hundreds of thousands of consumers. Conceived and designed an innovative co-branding engine for which a US patent application was filed. Supervised junior interaction designer. Provided leadership without direct authority over engineering team.