Internet Marketing Consultant
London, United Kingdom
Internet Marketing Consultant
London, United Kingdom
(Internet industry)
April 2009 — Present (8 months)
Consulting online businesses on:
Online Marketing Strategy
Affiliates
SEO
SEM
Media/Display
Social Media
Widgets and Tools
Tracking
Reporting
Spend allocation and Metrics
(Public Company; Internet industry)
January 2006 — March 2009 (3 years 3 months)
Affiliate Marketing: Managed eBay UK's affiliate programme with annual budget of £10m and team of 2 direct reports
Metrics: Managed relationship between Finance and Internet Marketing Leadership team for £30m budget allocation and spend management processes
(Privately Held; Banking industry)
April 2003 — December 2005 (2 years 9 months)
Senior Business Analyst, Retention Analytics, LTSB, Jan 2004 to Dec 2005
Business Analyst, Credit Card Acquisition, CSL, Apr 2003 – Jan 2004
(Public Company; COF; Financial Services industry)
August 2000 — April 2003 (2 years 9 months)
MIS Analyst, Data Warehousing Department, Aug 2000 - April 2003
BA , Economics and Management Studies , 1996 — 2000