David Churbuck

Current

• Vice President, Global Digital Marketing at Lenovo

Past

• Vice-President/General Manager at CXO Media, Inc. - IDG
• Editorial Director, Business Knowledge Services at McKinsey & Co.
• Founder, Editor at Forbes.com

• cofounder at Reel-Time
• Senior Editor at Forbes Magazine
• News Editor at PC Week
• Statehouse Bureau Chief at Lawrence Eagle-Tribune

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Education

• Yale University

Recommended

7 people have recommended David

Connections

500+ connections

Industry

Computer Hardware

David Churbuck’s Experience

• Vice President, Global Digital Marketing

  Lenovo

  (Public Company; Computer Hardware industry)

  January 2006 — Present (3 years 11 months)

  I direct interactive marketing strategy for Lenovo
  Responsible for:
  * Interactive advertising (search, display, rich media)
  * Metrics & Analytics (Omniture, data integration)
  * Database marketing (email, RSS, SAP integration)
  * Social/Community marketing (blogs - WordPress)
  * Viral, Word of Mouth marketing
  * Olympic Web Marketing (Beijing Summer 2008)

• Vice-President/General Manager

  CXO Media, Inc. - IDG

  (Privately Held; 51-200 employees; Online Media industry)

  May 2005 — January 2006 (9 months)

  Responsible for the operations and expansion of CXO Media's suite of online properties:
  www.cio.com - CIO Magazine, winner "Web Site of the Year" 2006 American Business Media: Neal Awards
  www.cmomagazine.com - CMO Magazine
  www.csoonline.com - CSO Magazine
  www.darwinmag.com - Darwin Magazine (online only)

• Editorial Director, Business Knowledge Services

  McKinsey & Co.

  (Privately Held; 5001-10,000 employees; Online Media industry)

  July 2001 — January 2003 (1 year 7 months)

• Founder, Editor

  Forbes.com

  (Privately Held; 51-200 employees; Online Media industry)

  January 1994 — July 2001 (7 years 7 months)

  Founded Forbes.com, (Forbes Digital Media) one of the pioneers in online journalism. Oversaw all aspects of the site's initial development and established the new media strategy for Forbes Inc., bringing more than five magazine titles online and growing the operation to profitability and pre-IPO status in 2000.

• cofounder

  Reel-Time

  (Computer Hardware industry)

  1995 — 1995 (less than a year)

  The Internet Journal of Saltwater Flyfishing. Co-founder, editor. Acquired by Name Media, 2008

• Senior Editor

  Forbes Magazine

  (Privately Held; 201-500 employees; Writing and Editing industry)

  October 1988 — January 1994 (5 years 4 months)

  Primary east coast technology writer for Forbes. Focused on networking, communications, leading edge horizon technologies.

• News Editor

  PC Week

  (Privately Held; 51-200 employees; Newspapers industry)

  March 1984 — October 1988 (4 years 8 months)

• Statehouse Bureau Chief

  Lawrence Eagle-Tribune

  (Privately Held; 201-500 employees; Newspapers industry)

  1984 — 1988 (4 years )

  Town reporter, Salem, NH; Statehouse and political beat; Town reporter, N. Andover