Sr Director, Product at Jaxtr
San Francisco Bay Area
- Current
-
- Sr Director, Product at Jaxtr
- Past
-
- Group Manager, Product Marketing & Product Management at eBay
- Senior Manager, Product Marketing at eBay
- Director - Category Marketing at Elance
- Senior Manager – Product Marketing at Elance
- Product Planner at Microsoft
- Associate at Boston Consulting Group
- Education
-
- Massachusetts Institute of Technology - Sloan School of Management
- University of Auckland
- Connections
-
462
connections
- Industry
- Internet
- Websites
Chung Meng Cheong’s Summary
* Product and market development leader, with a passion for identifying and going to market after new business opportunities
Chung Meng Cheong’s Specialties:
Product Marketing, Product Management, Direct marketing, Go to market, New business & market development, Ecommerce, Consumer, Small medium businesses (SMB)
Chung Meng Cheong’s Experience
-
Sr Director, Product
Jaxtr
(Privately Held; 11-50 employees; Internet industry)
November 2007 — Present (9 months)
Jaxtr is a social communications startup in downtown Menlo Park. Since March 2007, we've amassed more than 10 million users and growing. The company leadership includes LinkedIn cofounder Konstantin Guericke as CEO and is funded by VCs including August Capital, Mayfield, Draper Richards, Draper Fisher Jurvetson and Founders Fund.
My responsibilities include:
- Product management & product marketing
- User experience for our web application
- Product analytics -
Group Manager, Product Marketing & Product Management
eBay
(Public Company; 5001-10,000 employees; EBAY; Internet industry)
September 2006 — November 2007 (1 year 3 months)
[Responsible for user experience on eBay Express; 3 direct reports]
* Achieved a $150M+ annualized run-rate in merchandise sales in the first year by driving product functionality, channel marketing, and inventory assortment
* Delivered a 40%+ increase in conversion rates and a 20%+ repeat purchase rate by launching functionality to better engage visitors and streamlining the purchase flow
* Led business development with and managed onboarding program for Internet 100 retailers -
Senior Manager, Product Marketing
eBay
(Public Company; 10,001 or more employees; ebay; Internet industry)
October 2004 — August 2006 (1 year 11 months)
[Product requirements, new business development, community management]
* Led business and product requirements for eBay Express, a new shopping site targeted at consumer segments underserved by eBay.com
* Defined the value proposition, user segments, positioning and key metrics for the initiative
* Developed programs with marketing and PR to successfully launch new site -
Director - Category Marketing
Elance
(Privately Held; 51-200 employees; Internet industry)
July 2002 — October 2004 (2 years 4 months)
[P&L responsibility, 3 direct reports, $1M discretionary marketing budget]
* Launched category management programs that delivered 15%+ annual revenue growth, 30%+ increase in new user sales, and reduced marketing expenses by 20%+
* Defined and implemented pricing model that delivered 18% increase in value of new subscriptions and 25% decrease in cancellations
* Led direct marketing campaigns consisting of email, paid search, SEO, affiliates and channel partnerships that increased traffic by 120%
* Directed branding campaign through PR and advertising resulting in WSJ, Entrepreneur Magazine coverage and Forbes Best of the Web 2003 & 2004 awards -
Senior Manager – Product Marketing
Elance
(Privately Held; 51-200 employees; Computer Software industry)
July 2000 — July 2002 (2 years 1 month)
[Sales enablement, positioning, messaging, media relations, pricing, business development]
* Member of solution selling team that closed the first sale, driving enterprise division revenues from zero to $3M
* Developed 80% of the sales tools, messaging and competitive intelligence used by field sales
* Started analyst & media relationship function, securing over 15 pieces of favorable coverage in 12 months, including Gartner, Forrester and InfoWorld -
Product Planner
Microsoft
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
May 1999 — August 1999 (4 months)
[Product definition, positioning, market requirements, usability testing]
* Developed roadmap and prioritized functionality for a new web-based financial service
* Managed cross-functional team to research and generate user behavior models, leading to site changes on MoneyCentral that reduced user drop-off by 30% -
Associate
Boston Consulting Group
(Privately Held; 1001-5000 employees; Management Consulting industry)
February 1996 — July 1998 (2 years 6 months)
[[Business analysis, market and competitive research, corporate development]
* Identified $300 million in new market opportunities for wireless telecommunication client
* Led telecom client team to develop new product line, increasing revenue potential by 15%
* Assisted global electronic payment client in valuing, structuring, and negotiating a $500 million roll-up of the major industry players
Chung Meng Cheong’s Education
-
Massachusetts Institute of Technology - Sloan School of Management
MBA, 1998 — 2000
-
University of Auckland
Bachelor of Commerce, Bachelor of Science, Economics, Psychology, 1992 — 1996
Additional Information
Chung Meng Cheong’s Websites:
Chung Meng Cheong’s Groups:
-
Data & Text Analytics Professionals member -
eBay Express Alumni member -
BCG Alumni member -
eBay Employees and Alumni Group member -
jaxtr user group member
Chung Meng Cheong’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
