Chung Meng Cheong

Current

• Executive Director, Product at AT&T Interactive

Past

• VP, Product & Analytics at Jaxtr
• Group Manager, Product Management & Product Marketing at eBay
• Senior Manager, Product Marketing at eBay

• Director - Category Marketing at Elance
• Senior Manager – Product Marketing at Elance
• Product Planner at Microsoft
• Associate at Boston Consulting Group

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Education

• Massachusetts Institute of Technology - Sloan School of Management
• University of Auckland

Connections

500+ connections

Industry

Internet

Chung Meng Cheong’s Summary

* Product and market development professional, with a passion for identifying and growing businesses around new markets & technologies

Chung Meng Cheong’s Specialties:

Product Marketing, Product Management, Analytics, AB testing, Direct marketing, Revenue generation, New product development, Ecommerce, Consumer, Small medium businesses (SMB)

Chung Meng Cheong’s Experience

• Executive Director, Product

  AT&T Interactive

  (Public Company; T; Internet industry)

  2009 — Present (less than a year)

• VP, Product & Analytics

  Jaxtr

  (Privately Held; Internet industry)

  2007 — 2009 (2 years)

  [Product management, user experience, monetization, direct marketing, analytics; 8 direct reports]
  
  * Improved user experience leading to 65% increase in call minutes, 25% decrease in bounce rates and 70% increase in sales
  * Launched advertising and transactional revenue streams, resulting in 60% of calls being monetized, and optimized pricing to increase average transaction size by 140%
  * Doubled user base to 10M while reducing acquisition cost by 80% through virality programs
  * Directed marketing campaigns and managed deliverability of 100M+ emails
  * Recruited and managed team of product managers, front-end engineers, visual designer, direct marketer and data analysts
  * Jaxtr was acquired by SabSe in 2009

• Group Manager, Product Management & Product Marketing

  eBay

  (Public Company; ebay; Internet industry)

  2006 — 2007 (1 year)

  [User engagement on eBay Express, eBay’s fixed priced shopping site; 3 direct reports]
  
  * Achieved $180M sales run-rate and 3.5M weekly visitors in 18 months after launch via product enhancements, channel marketing, and inventory management
  * Delivered 40% increase in conversion rates and 20% repeat purchase rate by better engaging visitors and optimizing the purchase flow
  * Pioneered and sold eBay’s first business development deal to Top 100 Internet retailers

• Senior Manager, Product Marketing

  eBay

  (Public Company; ebay; Internet industry)

  2004 — 2006 (2 years)

  [Product requirements, new business development, community management]
  
  * Defined the value proposition and product requirements for a new shopping site (eBay Express) targeted at consumers underserved by eBay
  * Led marketing to and on-boarding of 550K sellers for successful launch of the new site

• Director - Category Marketing

  Elance

  (Privately Held; Computer Software industry)

  2002 — 2004 (2 years)

  [P&L responsibility, 3 direct reports, $1M discretionary marketing budget]
  
  * Delivered 15% annual revenue growth, 30% increase in new user sales, while reducing marketing expenses by 20%
  * Led email, paid search, SEO, affiliates and channel programs that increased traffic by 120%
  * Designed new pricing model that led to 18% increase in value of new subscriptions and 25% decrease in cancellations
  * Directed PR and branding campaign resulting in WSJ, Entrepreneur Magazine coverage and Forbes Best of the Web 2003 & 2004 awards

• Senior Manager – Product Marketing

  Elance

  (Privately Held; Computer Software industry)

  2000 — 2002 (2 years)

  [Sales enablement, positioning, messaging, media relations, business development]
  
  * Part of solution selling team that closed the first sale (worth over $3M) for the company
  * Developed 80% of the tools, messaging, and competitive intelligence used by field sales
  * Started analyst & media relationship function, securing over 15 pieces of favorable coverage in 12 months, including Gartner, Forrester and InfoWorld
  * Business Unit was acquired by Click Commerce in 2006

• Product Planner

  Microsoft

  (Public Company; MSFT; Computer Software industry)

  1999 — 1999 (less than a year)

  [Product definition, positioning, market requirements, usability testing]
  
  * Developed roadmap and prioritized functionality for a new online financial service
  * Managed cross-functional team to research and generate user behavior models, leading to site changes on MoneyCentral that reduced user drop-off by 30%

• Associate

  Boston Consulting Group

  (Partnership; BCG; Management Consulting industry)

  1996 — 1998 (2 years)

  [Business analysis, market and competitive research, corporate development]
  
  * Identified $50 million in new market opportunities for building materials client
  * Increased revenue potential of telecommunication client by $150M with new product lines
  * Assisted global electronic payment client in valuing, structuring, and negotiating a $500 million roll-up of the major industry players

Chung Meng Cheong’s Education

• Massachusetts Institute of Technology - Sloan School of Management

  MBA , 1998 — 2000

• University of Auckland

  Bachelor of Commerce, Bachelor of Science , 1992 — 1996

Chung Meng Cheong’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch