Chung Meng Cheong

Current

• Executive Director, Ad Business Management at AT&T Interactive

Past

• VP, Product & Analytics at Jaxtr
• Group Manager, Product Management & Product Marketing at eBay
• Director - Category Management at Elance

• Senior Manager – Product Marketing at Elance
• Product Planner at Microsoft
• Associate at Boston Consulting Group

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3 more...

Education

• Massachusetts Institute of Technology - Sloan School of Management
• University of Auckland

Connections

500+ connections

Industry

Internet

Chung Meng Cheong’s Summary

* Product and market development professional, with a passion for identifying and growing businesses around new markets & technologies

Chung Meng Cheong’s Specialties:

Product Marketing, Product Management, Analytics, AB testing, Direct marketing, Revenue generation, New product development, Ecommerce, Consumer, Small medium businesses (SMB)

Chung Meng Cheong’s Experience

• Executive Director, Ad Business Management

  AT&T Interactive

  (Public Company; T; Internet industry)

  2009 — Present (less than a year)

  I lead a team of general managers who are responsible for AT&T Interactive's portfolio of advertising products. These include a local search ad, display and mobile advertising in our ad network.
  
  We're actively hiring and looking for great people! There are openings on my team for business managers. Do reach out if you are interested in learning more or about other positions in the company.

• VP, Product & Analytics

  Jaxtr

  (Privately Held; Internet industry)

  2007 — 2009 (2 years )

  [Product management, user experience, monetization, direct marketing]
  
  * Improved user experience leading to 65% increase in call minutes, 25% decrease in bounce rates and 70% increase in sales
  * Launched advertising and transactional revenue streams, resulting in 60% of calls being monetized, and optimized pricing to increase average transaction size by 140%
  * Doubled user base to 10M while reducing acquisition cost by 80% through virality programs
  * Directed marketing campaigns and managed deliverability of 100M+ emails
  * Recruited and managed team of product managers, front-end engineers, visual designer, direct marketer and data analysts
  * Jaxtr was acquired by SabSe Technologies in 2009

• Group Manager, Product Management & Product Marketing

  eBay

  (Public Company; eBay; Internet industry)

  2004 — 2007 (3 years )

  [Product requirements, new business development, community management]
  
  * Defined the value proposition and product requirements for a new shopping site (eBay Express) targeted at consumers underserved by eBay
  * Achieved $180M sales run-rate and 3.5M weekly visitors in 18 months after launch via product enhancements, channel marketing, and inventory management
  * Delivered 40% increase in conversion rates and 20% repeat purchase rate by better engaging visitors and optimizing the purchase flow
  * Led marketing to and on-boarding of 550K sellers for successful supply development of 10MM+ product listings
  * Pioneered and sold eBay’s first business development deal to Top 100 Internet retailers

• Director - Category Management

  Elance

  (Privately Held; Computer Software industry)

  2002 — 2004 (2 years )

  [P&L responsibility, $1MM+ discretionary marketing budget]
  
  * Delivered 15% annual revenue growth, 30% increase in new user sales, while reducing marketing expenses by 20%
  * Led email, paid search, SEO, affiliates and channel programs that increased traffic by 120%
  * Designed new pricing model that led to 18% increase in value of new subscriptions and 25% decrease in cancellations
  * Directed PR and branding campaign resulting in WSJ, Entrepreneur Magazine coverage and Forbes Best of the Web 2003 & 2004 awards

• Senior Manager – Product Marketing

  Elance

  (Privately Held; Computer Software industry)

  2000 — 2002 (2 years )

  [Sales enablement, positioning, messaging, media relations, business development]
  
  * Part of solution selling team that closed the first sale (worth over $3M) for the company
  * Developed 80% of the tools, messaging, and competitive intelligence used by field sales
  * Started analyst & media relationship function, securing over 15 pieces of favorable coverage in 12 months, including Gartner, Forrester and InfoWorld
  * Business Unit was acquired by Click Commerce in 2006

• Product Planner

  Microsoft

  (Public Company; MSFT; Computer Software industry)

  1999 — 1999 (less than a year)

  [Product definition, positioning, market requirements, usability testing]
  
  * Developed roadmap and prioritized functionality for a new online financial service
  * Managed cross-functional team to research and generate user behavior models, leading to site changes on MoneyCentral that reduced user drop-off by 30%

• Associate

  Boston Consulting Group

  (Partnership; BCG; Management Consulting industry)

  1996 — 1998 (2 years )

  [Business analysis, market and competitive research, corporate development]
  
  * Identified $50 million in new market opportunities for building materials client
  * Increased revenue potential of telecommunication client by $150M with new product lines
  * Assisted global electronic payment client in valuing, structuring, and negotiating a $500 million roll-up of the major industry players

Chung Meng Cheong’s Education

• Massachusetts Institute of Technology - Sloan School of Management

  MBA , 1998 — 2000

• University of Auckland

  Bachelor of Commerce, Bachelor of Science , 1992 — 1996

Additional Information

Chung Meng Cheong’s Groups:

•    eBay Express Alumni
•    eBay Employees and Alumni Group
•    MIT Sloan School of Management Alumni
•    Microsoft - Current and Former Employees

Chung Meng Cheong’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch