Social Media and Digital Signage Enthusiast
Indianapolis, Indiana Area
Social Media and Digital Signage Enthusiast
Indianapolis, Indiana Area
I have more than 10 years’ experience in corporate communications, holding key positions with General Motors and Rolls-Royce.
An enthusiast in devising creative ways to engage employees with detailed and deadline-oriented messaging, I was among the first to promote digital signage for its key benefits and advantages for employee communication. In my role at MediaTile, I work closely with customers to access their digital signage network needs and recommend effective deployment scenarios, and impactful, influential employee-related content.
I also currently serve on the Alumni Board of Directors at Butler University and am the Director of Finance for the Hoosier Chapter PRSA.
Manufacturing communication, marketing communication, executive communication, crisis communication, employee engagement strategies, content management, digital signage (video bulletin board) solutions, internal branding efforts
(Privately Held; Electrical/Electronic Manufacturing industry)
November 2007 — Present (1 year 9 months)
MediaTile (www.mediatile.com) is one of the very few companies in the world that provides a comprehensive, all-in-one digital signage platform that integrates an LCD HD display, media player, network access, and a web-based control system.
With MediaTile, I am focused on developing digital signage solutions for three key vertical markets: corporate communications; universities/education; and banking/finance.
MediaTile is the ideal solution for those looking for a digital signage solution without the IT headaches. Because MediaTile's signage uses cellular technology to deliver video and messaging, no IT infrastrucure investment is needed. Plus, the broadcast portal, which allows for uploading and scheduling content, is completely web-based - no software needed.
(Public Company; 1001-5000 employees; Airlines/Aviation industry)
September 2005 — December 2007 (2 years 4 months)
• Developed internal communications plans, strategies and programs to support the strategic goals and business objectives.
• Responsible for managing, writing and delivering communications programs to provide employees with information needed to understand and support business objectives and clearly understand their role in achieving results.
• Created processes to improve communications, including face-to-face communications tools and strategies for front-line supervisors and managers.
• Supported the redesign of the North America and Indianapolis intranets, along with the local e-newsletter published twice a week, resulting in measurable visits and readership.
• Launched an internal TV system using MediaTile's cellular technology, reducing IT infrastructure costs by $300,000 and improving content readiness and quality.
• Developed an employee engagement program that saw steady improvement, with more than 20% of the employees taking part.
(Public Company; 10,001 or more employees; Automotive industry)
June 2003 — June 2005 (2 years 1 month)
• Implemented the GM North America internal communications improvement process for the Indianapolis Metal Center.
• Ran five communications processes: weekly team meetings; quarterly business reviews; state of the business presentations; Diagonal Slice; and newsletters.
• Organized communications support activities at the plant, including videography and photography. Coordinated local media relations activity. Provided communications counsel to onsite executive management.
• Formed an employee recognition program that pointed back to the organization’s key business strategies, rewarding those employees who supported business objectives.
• Achieved the highest communications effectiveness score three consecutive years (2003 – 2005) amongst all GM metal fabricating plants.
(Privately Held; 1001-5000 employees; Financial Services industry)
January 2003 — June 2003 (6 months)
• Managed the company’s public relations efforts through local media, national media and trade magazines.
• Researched and composed speeches for the president, chief executive officer and chairman of the board.
• Developed key internal messages for publishing on the OneAmerica Portal, reaching 2,500 employees.
• Coordinated business and community advertising opportunities for the enterprise and partner companies.
• Directed the management of all conference promotional materials, including writing and design.
• Acted as the editor for OneVoice, a magazine with a circulation of 4,000 for employees and retirees.
(Non-Profit; 1001-5000 employees; Public Relations and Communications industry)
June 1999 — November 2002 (3 years 6 months)
• Produced branded marketing materials and advertisements for use throughout the Division.
• Supervised Division content creation for Cancer.org, the organization’s national Web site.
• Led the communications effort in advocacy collateral development and public relations.
• Launched and administered the organization’s online brand management tool.
• Redesigned and conducted new staff training in communications for Division staff.
(Public Company; 1001-5000 employees; CNO; Insurance industry)
June 1998 — June 1999 (1 year 1 month)
• Initiated product rollouts, which included creating direct mail pieces and advertisements.
• Wrote consumer and agent branded marketing materials targeting a specific audience.
• Developed product-specific branded advertising for use in national publications.
• Led a new product marketing effort, including the creation of marketing collateral and external press releases, within six months of joining the company.
B.A. , Journalism, Political Science , 1994 — 1998
1990 — 1994