Chris X. Moloney

Chris X. Moloney

Chief Marketing Officer and Executive Director of Customer Intelligence at Scottrade, Inc.

Greater St. Louis Area

Current
  • Chief Marketing Officer and Executive Director of Customer Intelligence at Scottrade, Inc.
  • Board Member, CMO Council Advisory Board at CMO Council
Past
  • CMO/Member at Forrester CMO Group
  • (Current, Part-time) Adjunct Graduate Professor, Marketing at John M. Olin School of Business at Washington University
  • Vice President, Marketing (Corporate Headquarters) at Charter Communications

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3 more...

Education
  • Saint Louis University
  • Lindenwood University
  • Missouri State University
  • Saint Louis University
  • Washington University in St. Louis - Olin Business School

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2 more...

Connections
289 connections
Industry
Financial Services
Websites

Chris X. Moloney’s Summary

SELECT AWARDS:
**********************
2006 - LIFETIME ACHIEVEMENT AWARD in Marketing and Marketing Research - Frost and Sullivan (National Award Recipient)

Link: http://findarticles.com/p/articles/mi_m0EIN/is_2007_Feb_6/ai_n27137782/?tag=content;col1

2006 - 40 Under 40 Award Recipient, American Business Journals (St. Louis)

Link: http://stlouis.bizjournals.com/stlouis/stories/2007/01/15/focus21.html

2002 - Lifetime Achievement in Customer Loyalty Research, Voice of Customer Loyalty Award, Institute for International Research

Link:http://www.cmocouncil.org/advisory_board/bios/moloney_chris.asp

MEMBERSHIPS:
*******************
* CMO Council, Advisory Board Member (Current)

* CMO Club, National Member (Current)

* Direct Marketing Association, Former Board Member, National Member (Current)

* American Marketing Association, Former Committee Chair, National Member (Current)

* Forrester Research, CMO Committee Member

* St. Louis Symphony, Advisory and Charity Lead

* 14 Fund (St. Louis Blues Charity for Children) - Board Member (St. Louis based)

* Fair St. Louis, Member, Committee Member

* MoMA, Museum of Modern Art, New York, Group Member

* St. Louis MUNY Theatre, Charity Committee Lead, Member

* Online Film and Television Association, National Voting Member (Charter Member)

* Academy of Motion Picture Arts and Sciences, Advisory Committee Member

* Marketing Leadership Council, Marketing Research Executive Board Member, Corporate Executive Board (CEB)

Chris X. Moloney’s Specialties:

internet media, web, interactive marketing, SEM, SEO. Branding, CRM, loyalty marketing, creative strategy, business strategic planning, marketing negotiations and budgeting, segmentation. Financial services and investment marketing, bank marketing, credit card marketing, B2C and B2C marketing and incentives, retail loyalty marketing. Market research, reporting and analytics, web analytics. Satisfaction and NPS/Net Promoter Score research. Channel marketing (e.g. financial advisors, brokers).

Chris X. Moloney’s Experience

  • Chief Marketing Officer and Executive Director of Customer Intelligence

    Scottrade, Inc.

    (Privately Held; Financial Services industry)

    February 2006 — Present (3 years 11 months)

    • Responsible for all Branding, Creative, CRM, Marketing Research, Public Relations, Branch Marketing and Sales, Direct Marketing, Sales Support and Materials, Interactive & Internet Marketing, All Web Sites, Customer Loyalty, Retention & Referral Marketing, Media & Advertising, Marketing Strategy, Campaign Management/ROI Measurement, Customer Analytics, and Revenue Forecasting

    * This includes, oversight of major budget areas including: internet display advertising, search marketing (SEM Search Engine Marketing and SEO Search Engine Optimization) and creation of innovative internet advertising.

    * Responsible for all customer research and analysis and all customer intelligence and insights.

    • Initiated and negotiated the company’s acquisition of naming rights to the Scottrade Center, Home of the St. Louis Blues

    • Responsible for internet/advertising budget of the largest online advertiser in the U.S. (as of Summer 2009 - Nielson NetRatings)

  • Board Member, CMO Council Advisory Board

    CMO Council

    (Financial Services industry)

    2006 — Present (3 years )

  • CMO/Member

    Forrester CMO Group

    (Financial Services industry)

    2008 — 2009 (1 year )

  • (Current, Part-time) Adjunct Graduate Professor, Marketing

    John M. Olin School of Business at Washington University

    (Higher Education industry)

    2007 — 2009 (2 years )

    Adjunct Professor, MBA Program, Marketing

  • Vice President, Marketing (Corporate Headquarters)

    Charter Communications

    (Financial Services industry)

    2005 — 2006 (1 year )

  • Vice President, General Manager, Executive Committee Member

    Parago Inc., Loyalty Marketing Division

    (Privately Held; Marketing and Advertising industry)

    March 2003 — March 2005 (2 years 1 month)

    Business Brief from CRM Executive Magazine:

    Moloney joined Parago from industry leader Maritz to lead their customer loyalty marketing division. Moloney, a seasoned marketing industry veteran quickly had a significant impact on the medium-sized marketing firm. In its first year, Parago became one of the recognized leaders in loyalty marketing research and innovative program development (see The Wise Marketer, 2004.) Parago published a number of marketing research reports that became groundbreaking in the loyalty and advocacy marketing industry and widely cited in publications such as "Strategic Database Marketing" by Arthur Middleton Hughes, CRM Executive Digest and the American Marketing Association's research journals. After leaving Parago, Moloney became Vice President of Marketing for St. Louis-based Charter Communications and later took the position of Chief Marketing Officer at Scottrade, an industry leading investment brokerage. Written by Marcia Tarrely 2006

  • Director of Marketing Strategy Dept., Director of U.S. Market Strategy and Leader of Financial Svcs

    Maritz Loyalty Marketing

    (Privately Held; 1001-5000 employees; Marketing and Advertising industry)

    1998 — 2004 (6 years )

  • Director of Consumer Programs and Loyalty Marketing

    Meridian Enterprises

    (Financial Services industry)

    1997 — 1999 (2 years )

Chris X. Moloney’s Education

  • Saint Louis University

    PhD. , Interdisciplinary Studies: Communcations, Marketing and Public Policy , 2001 — 2008

    Activities and Societies:
    Attended undergraduate pre-law, returned for PhD.

  • Lindenwood University

    MBA , 1996 — 1998

    Adjunct graduate professor in marketing, management and international marketing 2000-2005

  • Missouri State University

    Bachelor of Science in Business Administration (BSBA) , Marketing, Finance, General Busienss , 1989 — 1992

    Activities and Societies:
    Managing Editor - The Standard Newspaper
    Editor - Yearbook
    Numerous Leadership Roles - Student Government Association

  • Saint Louis University

  • Washington University in St. Louis - Olin Business School

    Graduate School/Professional , Graduate and Professional Coursework

Additional Information

Chris X. Moloney’s Websites:

Chris X. Moloney’s Groups:

* Member, CMO Council
* Member DMA, Assoc. DMA Financial Services
* NCDM Member
* Member, AMA - American Marketing Association
* Keynote Speaker, Institute for International Research, Research Report per your email to me

  •    eMarketing Association Network
  •    Online Advertising Professionals
  •    Wash U Olin Worldwide MBA Group
  •    Saint Louis University Alumni Association
  •    CXO (CEO, COO, CKO, CFO, CMO, CAO, CVO, CDO, CRO, CLO, CSO & CTO) Community
  •    Alumni of John Cook School of Business Graduate Business Programs
  •    Missouri State University Alumni
  •    Ex-Maritz people
  •    Maritz People and Alumni
  •    Customers 1st
  •    Lindenwood Alumni
  •    Scottrade Family
  •    Official Lindenwood University Alumni Association
  •    Finance Club

Chris X. Moloney’s Honors:

* 2007 Recipient of the Lifetime Achievement Award in the field of Marketing Research and Competitive Intelligence from industry leading consultancy, Frost & Sullivan

* 2007 Recipient of 40 Under 40 Award from American Business Journals, St. Louis Business Journal

* Recieved title "The New Voice of Loyalty Marketing" in 2002 by IIR

Chris X. Moloney’s Contact Settings

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