Chris Uschan

Current

• Director of Online Marketing at Omnipress

Education

• University of Wisconsin-Eau Claire
• University of Wisconsin-Madison Executive Education
• University of Wisconsin-Madison Small Business Development

1 more...

Recommended

5 people have recommended Chris

Connections

89 connections

Industry

Publishing

Chris Uschan’s Summary

Chris Uschan’s Specialties:

Inbound Internet Marketing (SEO and SEM)
Social Media Marketing for Associations
Branding
Marketing Automation and CRMs
Creative Communications (outbound)
Communication Strategies

Chris Uschan’s Experience

• Director of Online Marketing

  Omnipress

  (Privately Held; 51-200 employees; Printing industry)

  August 1995 — Present (14 years 4 months)

  - Make tactical and strategic marketing recommendations to impact to business objectives.
  - Define and provide marketing support to sales team: training, online selling tools, direct selling, tradeshow sales & developing targeted leads.
  - Execute and track the effectiveness of inbound and outbound marketing strategies
  - Ensure company brand is positively represented in all communications.
  - Provide technical expertise, evaluate customer insight and anticipate market changes to rapidly adjust product features and drive the development of differentiating services.
  - Facilitate sessions with sales staff to determine catalysts and obstacles to sales.
  - Conduct market research to understand product and competitive landscape for product positioning and development.

Additional Information

Chris Uschan’s Groups:

American Society of Association Executives, Marketingprofs.com, YAP

•    eMarketing Association Network
•    Technology Leaders Association
•    HSMAI - Hospitality Sales & Marketing Association International
•    Meeting Professionals International (MPI)
•    The Meetings Community (MeCo) Group
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Event Planning & Management - the 1st Group for Event Planners
•    Social Media Today
•    Green
•    YAP (Young Association Professionals)
•    Meeting Planners Forum by EMCVenues
•    Omnipress Leadership Group
•    MarketingProfs
•    twitter innovators Innovation & Creativity Network of Tweeters
•    MPI-WI Chapter
•    Web 2.0 for Nonprofit Organizations
•    American Collegiate Hockey Association
•    Hockey Coaches
•    The Green Meeting Industry Council
•    Social Media for Event Planning & Management
•    AMC Institute - C&CB Task Force

Chris Uschan’s Honors:

2004 ACHA Hockey Coach of the Year