Christopher Allen

Current

Publications Manager at Allen Printing and Publishing Inc.

Past

Independent Contractor - Design | Layout | Proof at Pfeiffer - A Wiley Imprint
Sales at Walser Automotive Group
Consultant at The Salvation Army

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Education

The George Washington University
Cornell College

Connections

36 connections

Industry

Publishing

Websites

Christopher Allen’s Summary

Overview:
As a trade magazine publisher building a comprehensive multi-media marketing organization everyday is a mix of sales, management, coordination, negotiation, and tech support. Over the last 3 years my major accomplishments include:

• Successful price & cost restructuring for print advertising sales
• Profitable implementation of new online strategies for publications that had enjoyed 15 years of print only distribution
• Opening a new publication headquarters in Bloomington, MN
• Expansion and development of new revenue streams

New Tech Skills Acquired Along the Way:
• Custom Filemaker Development / Filemaker Server
• Drupal Development
• Flex 3 & Web
• Mastery of Adobe InDesign

Christopher Allen’s Specialties:

Sales team management, business strategy development (and execution), brand building, ad design, and composition & layout design.

Christopher Allen’s Experience

Publications Manager

Allen Printing and Publishing Inc.

(Publishing industry)

2006 — Present (3 years )

I'm currently involved in the continued development of our publications' print and online design, sales, circulation, and brand awareness. Allen Printing and Publications Inc. currently publishes and prints Livestock Plus Inc., HORSEpower Magazine, Printers' Marketplace, and Prep Illustrated.

We're recently opened a new headquarters for Allen Publications, Inc. in Bloomington, MN. At this location, my most pressing duty is the oversight of sales and internet marketing for Printers' Marketplace.

I've also got my hand in internet development and publications management with:
HORSEpower Magazine: http://www.horsepower-magazine.com
Prep Illustrated: http://www.prepsportsillustrated.com
Livestock Plus Inc.: http://www.livestockplusinc.com
Independent Contractor - Design | Layout | Proof

Pfeiffer - A Wiley Imprint

(Public Company; JWA; Publishing industry)

December 2004 — March 2008 (3 years 4 months)

Design, Layout and Proofing of:

MICHAEL ALLEN'S 2009 e-LEARNING ANNUAL

MICHAEL ALLEN'S 2008 e-LEARNING ANNUAL

MICHAEL ALLEN'S E-LEARNING LIBRARY, VOLUME TWO
Designing Successful e-Learning: Forget What You Know About Instructional Design and Do Something Interesting

MICHAEL ALLEN'S E-LEARNING LIBRARY, VOLUME ONE
Creating Successful e-Learning: A Rapid System for Getting it Right First Time, Every Time
Sales

Walser Automotive Group

(Privately Held; Automotive industry)

March 2006 — October 2006 (8 months)
Consultant

The Salvation Army

(Non-Profit; Non-Profit Organization Management industry)

June 2005 — September 2005 (4 months)

Helped develop internet strategies for reaching a younger demographic than the traditional Sal Army volunteer/supporter.

I built a flash application that allowed non-technically savvy staff to update a online newsletter using only MS Word. Lacking a traditional database the flash program was still able to: populate navigation menus, articles, and seed text used in email blasts.

A second application was built using Authorware to help staff archive and manage simultaneous newsletters.

From this project I gained experience with:
• Online marketing
• Email blast best practices
• Flash programming
• Working inside a non-profit

Christopher Allen’s Education

The George Washington University

M.A. , Organizational Management , 2002 — 2004
Cornell College

B.S.S. , Economics, Psychology , 1998 — 2002

Double Major - Economics, Psychology.

Highlights from my Activities:
• With PAAC I helped bring Art Alexakis to perform solo tour at Cornell
• 4 year music scholarship
• Media Board duties included hiring/firing, budgeting, and crisis management for student run media groups (newspaper, radio, internet, etc.)

Activities and Societies:

Performing Arts & Activities Council, Concert Band, Media Board