
PR Professional at SHIFT Communications & Editor/Blogger at socialTNT
San Francisco Bay Area

PR Professional at SHIFT Communications & Editor/Blogger at socialTNT
San Francisco Bay Area
• Client-side and agency experience in tech, social media and entertainment
• Excellent writing, editing and presentation skills across a variety of media
• Adept at providing high-level creative advice
• Real world brand management and brand expansion experience
To join in on the conversation over the convergence of PR, marketing, journalism and new media, check out my blog: http://www.socialTNT.com
• German
• Spanish
• Adobe CS (Photoshop, Illustrator, InDesign, Acrobat)
• MS Office (Word, Excel, Outlook, PowerPoint)
• ACT! Contact Management Database Solutions Software
• Lexis/Nexis
• MediaMap
(Public Relations and Communications industry)
September 2007 — Present (11 months)
(Public Relations and Communications industry)
September 2007 — Present (11 months)
(Privately Held; 11-50 employees; Public Relations and Communications industry)
January 2007 — September 2007 (9 months)
• Drafted and edited news releases, media alerts, executive biographies, company background information and contributed articles.
• Pitched consumer tech and social media clients to Internet, business, ad/marketing, entertainment, gaming, and tech beat writers in top-tier media outlets and trade publications by phone and through email.
• Researched media landscape and competitor coverage to help develop strong PR campaign strategies and differentiated messaging.
• Tracked client and competitor news coverage in spreadsheets to create daily industry news round-up reports.
• Created targeted media lists, including consumer, B2B and trade outlets.
(Public Company; Marketing and Advertising industry)
February 2006 — January 2007 (1 year)
• Contracted with companies like NBC, Johnson & Johnson, Grubb & Ellis and CMP.
• Created and edited marketing materials and Media Kits with InDesign and Illustrator.
• Produced client/sales oriented presentations as well as departmental presentations in PowerPoint.
• Executed email blasts and mass mail postal campaigns using database mail merges.
(Privately Held; 51-200 employees; Entertainment industry)
November 2004 — October 2005 (1 year)
• Developed a plan that strengthened the brand-power of the GMF weekly party to increase corporate sponsorship while also parlaying the GMF name onto a European club tour, a CD, and several one-time special parties.
• Liaised with PR team to generate increased customer traffic by developing a cohesive publicity strategy, including event announcements, press meetings with talent, and timely submission of event calendar and press materials to magazines.
• Negotiated and drafted contracts for talent all across Europe.
• Helped design a new look to maintain a unified brand image by aligning the look of the flyer with the weekly HTML email, print ad and website.
• Implemented an organizational structure to ensure success throughout the event planning process from idea creation to party completion.
• Managed and coordinated communication between talent, venue staff, service staff and sound/lighting technicians.
(Public Company; Information Technology and Services industry)
November 2002 — May 2004 (1 year 7 months)
• Answered, troubleshot and resolved client questions regarding Mac OS9-X and Windows NT/2000/XP, Microsoft Office Products, Basic Adobe Acrobat, as well as Printer Errors, Modem/Network connectivity in high-volume call center.
(Public Company; Marketing and Advertising industry)
May 1999 — February 2000 (10 months)
• Coordinated communications between the Marketing and Sales team.
• Harvested sales report information from Excel and Access reports to create a bi-weekly presentation in PowerPoint for the marketing team.
• Maintained contacts in ACT!.