
Owner of Twist of Lime :: Marketing & Content Services
Pocatello, Idaho Area

Owner of Twist of Lime :: Marketing & Content Services
Pocatello, Idaho Area
I've always felt strongly that good writing is a commodity in the business world. That rings truer than ever in an environment where so much of business today is represented online. From Web site content to marketing copy to blogs, businesses strive every day to increase their presence and prominence in the cacophony that is the World Wide Web.
I began my career as a freelance writer for publications within the ski and snowboard industry and followed my bliss to a small mountain town where I sought a way of life first and a career second. Along the way I've learned how to tailor the written word for many aspects of the business world and implement communications and marketing strategies across many platforms for many purposes.
Tourism marketing, non-profit arts communications and marketing, public relations, editorial management, blogging and blog management, and online product marketing. These and more are all competencies that have and continue to forge my career direction. You can check out my full resumé at http://www.twistoflime.biz/chris-hansens-resume/.
Where to next? That's like asking where the Internet is going next. Currently I'm helping small businesses and non-profits here in Jackson Hole get their online act together in the form of Web site development, and then working with them to expand their online presence and marketing through social media and other appropriate tools. By business is called Twist of Lime and you can learn a little more at www.TwistofLime.biz.
• Content organization, creation and management
• Creating and executing on comprehensive marketing plans with an emphasis on online marketing
• Social media marketing
• Writing for many mediums and purposes (features, creative and marketing copy, press releases, blogging, etc)
• Editorial management
• Public and media relations
(Sole Proprietorship; Myself Only; Marketing and Advertising industry)
April 2008 — Present (1 year 11 months)
Twist of Lime offers content creation and maintenance, marketing, and project management services. Our focus is online marketing and helping business connect with customers effectively and sustainably. Twist of Lime exists to help businesses grow by telling their stories through the multiple channels available online today.
(Marketing and Advertising industry)
October 2007 — Present (2 years 5 months)
MarketGreener is my blog and a place for conversations about green marketing and green business solutions. While I'm not making any money with it (yet?), it still takes a lot of my personal time. Check it out at www.marketgreener.com and join the conversation.
(Writing and Editing industry)
1994 — Present (16 years )
With a journalism degree in hand and more time on snow than in "practical" job positions, I found myself writing for ski and snowboard magazines including Transworld Snowboarding Business, SnowboardLife, Powder, Snowboarder, SnowboardingOnline and a few others here and there.
I still try to do a little writing when I can, but these days I prefer to spend my free time outdoors or with my family.
(Privately Held; 11-50 employees; Online Media industry)
January 2007 — April 2008 (1 year 4 months)
Publishing Director oversees Circumerro's print publications and the content management of our Web publications, including JacksonHoleTraveler.com and Locale.com. I'm also heavily involved in the PR and marketing of Circumerro and it's products.
(Non-Profit; 1-10 employees; Non-Profit Organization Management industry)
January 2004 — January 2007 (3 years 1 month)
Communications Director oversees all marketing and communications aspects of the Center for the Arts in Jackson Hole, Wyoming. This facility is home to 18 resident arts organizations and features over 75,000 square feet of studio, classroom and administrative space, including a 525-seat theater completed in February, 2007.
(Non-Profit; 1-10 employees; Hospitality industry)
January 2001 — January 2004 (3 years 1 month)
(Marketing and Advertising industry)
1996 — 1998 (2 years )
(Publishing industry)
1996 — 1997 (1 year )
(Privately Held; 11-50 employees; Sporting Goods industry)
1994 — 1997 (3 years )
Typical post-college, wage-slave position. Allowed me to parlay my knowledge of skiing and snowboarding into a day job while I spent a lot of time playing outdoors. Also a good place for me to incubate ideas and research articles for my freelance writing gigs. (Don't tell my boss!)
backcountry skiing, snowboarding, mtn. biking, current events, publishing, Web 2.0, kayaking, spending time with my family, traveling