Christopher Parr

Current

• Head of Brand Communications & Interactive Marketing at Sub-Zero Freezer Co.

Past

• Marketing & Creative Director at Parr Interactive
• VP, Marketing & Creative Director at Musicnotes, Inc.

Education

• Brandeis University
• Viterbo University

Recommended

21 people have recommended Christopher

Connections

270 connections

Industry

Luxury Goods & Jewelry

Websites

• Chris Parr.com
• Sub-Zero and Wolf
• Outstanding Alumni Award

Christopher Parr’s Summary

Thinks big picture and consistency across marketing channels; Internet, catalog, retail, TV and print. Focuses on the customer experience, comprehensive brand strategy, CRM, driving retail and web traffic -- and ROI. Innovator in the social media marketing space, with blogs, Facebook, Twitter, YouTube, social networking and communities.

After working in the TV, film and theatre industry, Christopher Parr founded Parr Interactive in 1995. As Marketing & Creative Director of the award-winning interactive, branding and e-marketing agency, he developed marketing strategies for many clients. His projects have been featured in numerous publications, including USA Today, Wired, Ad Age and Entertainment Weekly, and case studies featured in Clear Blogging from Apress, Web Sites That Work from Adobe Press and HTML Unleashed from Macmillan Publishing.

He was also a VP, Marketing/Creative Director for a technology and entertainment e-commerce company, working with Warner Bros. Pub., BMG, AOL, leading the marketing team, branding and PR. Christopher also financed and co-owned an internet e-commerce startup, featuring luxury home & garden goods.

Currently, Christopher manages global brand communications, brand ID and guidelines, CRM, interactive, media and planning for Sub-Zero and Wolf, maker of luxury kitchen appliances. From product launches to e-commerce, he also manages B2C, B2B touch points and all things internet; social media marketing, interactive, promotions, media, video, branding, e-newsletters, blogging & podcasts -- and developing campaigns with HGTV, New York Times, Food Network, Oprah and Epicurious. For Sub-Zero, Christopher recently launched an integrated campaign for Sub-Zero Wine Storage, featuring print ads, brochures, e-newsletters, online banners and a new wine blog at subzerowine.com, including wine events at Four Seasons, the Ritz-Carlton, with magazine support from Conde Nast Traveler, Wine Spectator and Food & Wine.

Christopher Parr’s Specialties:

Interactive marketing, luxury goods, integrated campaigns, branding, CRM, social networking, social media marketing, identity, TV, print, brochure, ads, creative director

Christopher Parr’s Experience

• Head of Brand Communications & Interactive Marketing

  Sub-Zero Freezer Co.

  (Privately Held; Consumer Goods industry)

  January 2002 — Present (7 years 7 months)

  Managing brand communications, B2C, B2B marketing, media, planning and internet for Sub-Zero and Wolf. Including developing global branding strategies and guidelines, CRM, field marketing, brochures, ads, campaigns & promotions, loyalty and engagement programs, SEO, email marketing, social media, blogging and podcasts. Launched award-winning web properties with strong ROI.

• Marketing & Creative Director

  Parr Interactive

  (Marketing and Advertising industry)

  January 1995 — January 2003 (8 years 1 month)

  Award-winning Interactive, branding and e-marketing agency. Clients include Rayovac, John Deere, Looksmart, Sub-Zero, Insinkerator, BizFilings, Credit Union Executives, Microsoft, WPS Insurance, Epic Insurance, State Capital Credit Union.

• VP, Marketing & Creative Director

  Musicnotes, Inc.

  (Privately Held; Entertainment industry)

  August 1999 — September 2001 (2 years 2 months)

  Consultant with the company from 1997-1999. Marketing and branding leader for e-commerce company presenting content from media publishing partners, including Warner Bros., AOL and BMG. Branding of product and site sections, site language and style guide, usability and customer experience. Manage the daily operations of the site, directing the marketing team and product selection

Christopher Parr’s Education

• Brandeis University

  Masters , 1989 — 2001

• Viterbo University

  BA , 1985 — 1989

  In 2001, Recipient of the Viterbo University Outstanding Alumni Award for Professional Development.

Additional Information

Christopher Parr’s Websites:

• Chris Parr.com
• Sub-Zero and Wolf
• Outstanding Alumni Award

Christopher Parr’s Groups:

•    UW E-Business Consortium
•    Brandeis University Alumni Networking Group