Director, Genesis Solutions, Omniture - An Adobe company
Provo, Utah Area
- Current
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- Director, Genesis Solutions at Adobe Systems
- Past
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- Sr. Director, Genesis Solutions at Omniture
- Sr. Director, Product and Solutions Marketing at Omniture
- Director, Product and Outbound Marketing at Corillian
- Sr. Manager, Product Marketing at Siebel Systems
- IT Sales Director at BEST Consulting
- Education
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- University of Utah
- Pragmatic Marketing
- Recommended
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18 people have recommended Christopher - Connections
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500+
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- Industry
- Internet
- Websites
Christopher Parkin’s Summary
Senior product and solutions marketing professional with over fifteen years of technology marketing experience in both Fortune 500 and start-up companies building solutions and strategies to drive revenue and capture market share. Experienced in market definition, segmentation, sizing and penetration strategies. Experienced in initial public offering (IPO) preparation and high growth management. Experienced in category definition, validation and re-positioning product vision and execution strategy.
Christopher Parkin’s Specialties:
Product Marketing, Strategic Market Planning, Category Definition/Validation, Messaging & Positioning, Awareness, Competitive Itelligence, Pricing, Packaging, Vertical Markets, Solutions Marketing, Services Marketing, Sales Enablement/Readiness, Market Sizing, Field Marketing, Community Building, Product Roadmap, Press Relations, Analyst Relations, Offer Development, Lead Generation, Web Analytics, Online Banking, CRM, Sales Force Automation, Business Analysis
Christopher Parkin’s Experience
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Director, Genesis Solutions
Adobe Systems
(Public Company; ADBE; Computer Software industry)
October 2009 — Present (2 months)
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Sr. Director, Genesis Solutions
Omniture
(Public Company; OMTR; Computer Software industry)
February 2008 — November 2009 (1 year 10 months)
Omniture Genesis integrates complementary third-party online marketing technologies with Omniture products. Omniture Genesis gives online marketers the ability to view and optimize campaign and conversion performance across multiple applications. Enabled by the online marketing industry's largest ecosystem of application providers, Omniture Genesis automates information sharing to support online marketing best practices for cross-channel reporting, dynamic visitor segmentation, and performance optimization.
I have general management responsibility over the product integration platform, which includes over 200 technology partners. Responsibilities include market penetration and customer success, partner on-boarding, innovation and execution of new integrations, creating standardized integrations across categories, product vision and evangelism, business financial performance, and operational excellence across multiple supporting business divisions. -
Sr. Director, Product and Solutions Marketing
Omniture
(Public Company; 201-500 employees; Computer Software industry)
May 2005 — February 2008 (2 years 10 months)
- Develop, ensure and maintain a consistent product vision and message.
- Category definition and validation.
- Manage high impact product launches.
- Identify, define and test additional vertical market opportunities
- Lead development of go-to-market programs to ensure successful entry and expansion.
- Develop solution maps for targeted segments.
- Develop and deliver comprehensive sales materials.
- Pricing across all products and core platform.
- Serve as a product spokesperson for industry events and other internal and external training events.
- Represent the "Voice of Customer."
- Competitive intelligence.
- Provide Sales/Market support through sales tools, training and market expertise to the Sales force to ensure their ability to effectively sell solutions. -
Director, Product and Outbound Marketing
Corillian
(Public Company; 201-500 employees; CORI; Internet industry)
2002 — 2005 (3 years )
Responsible for messaging all Corillian online banking applications to articulate competitive differentiation and value proposition targeting top tier financial institutions globally.
Successfully repositioned the Corillian brand and product messaging from low margin professional services and platform focus, to high margin applications and execution focus.
Responsible for managing a team in executing corporate and product marketing objectives including demand generation, analyst and public relations, tradeshows and customer focus events, web seminars, best practice messaging and industry white papers. -
Sr. Manager, Product Marketing
Siebel Systems
(Public Company; 1001-5000 employees; SEBL; Information Technology and Services industry)
1998 — 2002 (4 years )
Responsible for identifying and developing partnerships to take the Siebel OnDemand product to market. Also responsible for developing the new Siebel Reseller Program to sell Siebel horizontal products into accounts with < $1 B account annual revenue (AAR).
Responsible for market definition and driving strategic marketing programs focused on demand generation, messaging around best practices for the Sales product line, and on sales execution.
Responsible for all aspects of generating and maximizing revenue for the Mid-Market Edition (MME) product line throughout the Western United States, leveraging marketing programs and a matrix of sales organizations including Channel, Direct, and Telesales. Responsible for strategic product messaging and leading customer engagements to close license revenue and enhance customer satisfaction for Siebel's Mid-Market prospects and customers worldwide. -
IT Sales Director
BEST Consulting
(Public Company; 501-1000 employees; Information Technology and Services industry)
1995 — 1999 (4 years )
Developed the Utah region through acquisition of new accounts, major account penetration, and business partnerships. Developed a technical and business process consulting practice including development of service and software strategies, and managing software and network implementations.
• Managed $3.5 M in direct sales, 15 consultants, 25 client accounts, and 3 strategic partners.
• Increased annual revenue 60%, from $1.3 M to $2.1 M, for selected accounts through effective account farming by introducing new services and promotions.
Christopher Parkin’s Education
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University of Utah
BS , Business Communications, Biology , 1988 — 1996
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Pragmatic Marketing
Certified , Pragmatic Marketing, Effective Marketing Programs
Christopher Parkin’s Contact Settings
Interested In:
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- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
