Chris O'Hara

Current

• Vice President, Agency Development at Traffiq.com
• Author at Random House

Past

• Senior Vice President at Reviewed.com
• Vice President of Sales at Mediabistro.com
• Associate Publisher, PDN Photo Group at The Nielsen Company

• US Sales Director at Informa
• US Sales Director at Reed Midem
• Director of Marketing & Communications at TestU, Inc.
• Senior Vice President and Director of New Media at Lockwood Publications, Inc.

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Education

• Connecticut College
• Loyola High School

Recommended

38 people have recommended Chris

Connections

500+ connections

Industry

Online Media

Websites

• My Website
• My Company

Chris O'Hara’s Summary

Mr. O'Hara is currently Vice President at TRAFFIQ, where he leads it's agency development practice. TRAFFIQ is the online media industry's only free digital media management platform integrated seamlessly into a premium buying marketplace. Our comprehensive system is engineered to incorporate all components of the media planning & buying process, including automated RFP distribution, order execution, campaign optimization, and publisher reconciliation.

Recently, Chris was Senior Vice President of Reviewed.com, where he oversaw the sales operation for individual publications that included CamcorderInfo, DigitalCameraInfo, PrinterInfo, WirelessInfo, HeadphoneInfo, TelevisionInfo, CamcorderInfo.jp, MediaPlayerInfo, and more.

Prior to Reviewed.com, he was the Vice President of Sales for Mediabistro.com, the leading employment services provider in the Media space, where he was in charge of selling online advertising and sponsorships, business development, and developing custom interactive solutions. He successfully positioned the company's online advertising sales to assist in its eventual acquisition by Jupiter Media.

Prior to his role at Mediabistro, Chris was Associate Publisher of Nielsen's photo group, where he managed print, online media sales, and face-to-face media sales and ran a stock photography business.

He is an expert on transitioning traditional media companies into profitable new media enterprises, and frequently speaks at industry functions. He is a member of American Business Media's speakers bureau, and a contributor to Ad Club symposiums. He is also the author of 6 best-selling books including Great American Beer, and Hot Toddies, the classic holiday cocktail book, which is now being featured as a recipe card deck this fall in Williams Sonoma stores and online everywhere.

Chris O'Hara’s Specialties:

digital media management, online advertising, online advertising sales, sales management, custom media, custom media sales, print media, exhibition sales, project management, strategy, P&L management, interactive marketing, book publishing, business development, recruiting, interactive media, photography, digital imaging, design, HRM, media consulting, writing, executive management, consumer electronics, SEO, SEM, display advertising, digital media, CPM, CPC

Chris O'Hara’s Experience

• Vice President, Agency Development

  Traffiq.com

  (Privately Held; Online Media industry)

  2009 — Present (less than a year)

  I run our agency practice, representing TRAFFIQ: the online advertising industry's only free digital media management platform integrated seamlessly into a premium buying marketplace. Our comprehensive system is engineered to incorporate all components of the media planning & buying process, including automated RFP distribution, order execution, campaign optimization, and publisher reconciliation.

• Author

  Random House

  (Privately Held; Publishing industry)

  1999 — Present (10 years )

  Chris O'Hara writes books about subjects he loves, including alcoholic beverages and foods heavy in saturated fats. Chris' first three books were published by Lyons Press (now an imprint of Globe Pequot), and his last three are published by Clarkson Potter, an imprint of Random House. Chris' books can be found on Amazon.com, in traditional bookstores, and at specialty stores such as Williams-Sonoma, Crate & Barrel, and Restoration Hardware. His books include The Bloody Mary, Ribs, The Ultimate Chili Book, Wing It!, Hot Toddies, and Great American Beer, 50 Brands that Shaped the 20th Century. Look for HOT TODDIES DECK in Williams Sonoma this fall: A recipe card deck of dozens of classic holiday drink recipes!

• Senior Vice President

  Reviewed.com

  (Privately Held; Online Media industry)

  2007 — 2009 (2 years )

  Head of online advertising sales and business development for leading online review network, composed of sites including DigitalCameraInfo.com, WirelessInfo.com, MediaPlayerInfo, PrinterInfo.com, CamcorderInfo.com, HeadphoneInfo.com, TelevisionInfo, and international sites including CamcorderInfo.jp.
  
  Our international clients include Sony, Panasonic, Canon, JVC, Olympus, Nikon, and their interactive agencies.

• Vice President of Sales

  Mediabistro.com

  (Privately Held; Online Media industry)

  2006 — 2007 (1 year )

  Chris was the Vice President of Sales for Mediabistro.com, the leading employment services provider in the Media space, where he was responsible for selling online advertising and sponsorships, business development, and developing custom interactive solutions. Mediabistro publishes some of the leading blogs in the media space, covering verticals including television news (www.tvnewser.com), design (www.unbeige.com), book publishing (www.galleycat.com); and provides leading local media coverage in NY (www.fishbowlny.com), Washington (www.fishbowldc.com), and Los Angeles (www.fishbowlla.com). With over 1.5M unique visitors a month, and 750,000+ registered members, Mediabistro is the world's largest on- and offline media community. Chris doubled online advertising sales within an 8-month period, and helped position the company to achieve its eventual acquisition by Jupiter Media.

• Associate Publisher, PDN Photo Group

  The Nielsen Company

  (Privately Held; Market Research industry)

  2004 — 2006 (2 years )

  Lead sales teams and managed custom media development at Nielsen's (formerly VNU Business Media's) Photography Group, anchored by Photo District News, the country's leading professional photography publication. Properties under management included PDN magazine, the PhotoSource group of directories, PDN Custom Media and Events, and PhotoServe.com
  
  Chris managed the group's P&L, helped managed a rights-managed and royalty-free stock photography business (IPNStock.com), and started PDN's interactive custom media business, which built websites for clients including Nikon and Olympus.
  
  Chris oversaw a dramatic rise in profitability over his tenure, raising the group's margins by 15%, and increased YOY sales by double digits. His clients included Nikon, Canon, Olympus, Apple, and Microsoft.

• US Sales Director

  Informa

  (Public Company; 5001-10,000 employees; Publishing industry)

  2003 — 2004 (1 year )

  Managed US Sales of Pharmabooks division of Informa Group, selling online advertising and print advertising for titles including Scrip Pharmaceutical News, Scrip Magazine, and BioPeople.

• US Sales Director

  Reed Midem

  (Public Company; 10,001 or more employees; Publishing industry)

  2002 — 2003 (1 year )

  Headed up US sales for start-up international education trade show, World Education Market, in Lisbon, Portugal and successfully recruited participation from US technology companies including Texas Instruments, Hewlett Packard, and IBM. Reed Midem is the Paris-based arm of Reed Exhibition Company. Focused on online media sales, and custom media opportunities.

• Director of Marketing & Communications

  TestU, Inc.

  (E-Learning industry)

  2000 — 2002 (2 years )

  TestU was a dynamic start-up e-Education business delivering Internet-based courseware for standardized test preparation and general curriculum instruction. Chris managed marketing, internal and external communications, and was the Online Producer of the site's Campus Life portal, where he successfully executed partnership deals with AOL and US News and World Report, among others. The company was sold to Bridges.com

• Senior Vice President and Director of New Media

  Lockwood Publications, Inc.

  (Privately Held; 11-50 employees; Publishing industry)

  1995 — 2000 (5 years )

  Sales and business development at privately held magazine publishing house with sales of $8 million/year. Successfully launched Smoke Magazine in 1995, and managed sales of leading trade publications, including Tea & Coffee Trade Journal, Tobacco International, and Smokeshop Magazine. Launched the company's online properties in 1998-1999. Extensive travel in Latin America.

Additional Information

Chris O'Hara’s Websites:

• My Website
• My Company

Chris O'Hara’s Interests:

Interactive media, sales training, custom media development, non-fiction writing, organic food, sustainable living, LOHAS, digital photography, custom media, fishing

Chris O'Hara’s Groups:

PMDA, PMA, American Business Media, Ad Club of Boston, LinkedInnovators, Mediabistro, Dallas Blue Executives

•    Blue: The DallasBlue Business Network (25,000+ members)
•    P2P Insiders
•    NetSquared
•    KIVA
•    On Startups - The Community For Entrepreneurs
•    AdMonsters
•    LION™ Worn with Pride! [Choose wisely ... ] < BEWARE OF COUNTERFEITS >
•    Advertising Professional
•    LI-aires
•    Plaxo.com
•    Innovative Sales & Selling Innovators Network
•    Foodies
•    Las Vegas Travellers
•    Business 3.0™
•    Google Group
•    American Advertising Federation (AAF)
•    The-Green-Group.com
•    TopLinked.com (Open Networkers)
•    ENTREPRENEURS-GET FUNDED
•    ThoseinMedia
•    Young Entrepreneurs of America
•    Leading International Open Networkers (LION)
•    Sr level Internet Marketers Group, Internet Marketing Professionals Only.
•    Online Marketing Group (OMG)
•    Slow Food
•    MyVenturepad
•    Bertelsmann Global Network - Let's Connect
•    Startup Specialists
•    New York Venture Community
•    Sales Management 2.0
•    "Write It Down"-A Website for Writers
•    InvitesWelcome.com (Open Networkers)
•    Online Marketing Network
•    Photography Industry Professionals
•    Green
•    Solution Providers for Online Advertising
•    SalesBlogcast.com
•    New Media Innovators
•    United States Business and Professional Network
•    Sales/Marketing VP's & Directors - Software & Technology
•    International Association of Exhibitions and Events™ (IAEE)
•    LION500.com (Open Networkers)
•    Media & Entertainment Professionals
•    Connecticut College Alumni Networking Group
•    OPEN NETWORKERS!
•    Building Green, a Sustainability Group
•    Web Leaders Mastermind
•    International Press Association

Chris O'Hara’s Honors:

Columnist/Blogger, Canvas Magazine (Tasting Notes)
Member, Speakers Bureau, American Business Media
Speaker, Ad Club of Boston Symposiums
Esquire's Man at His Best, August 2006 (for Great American Beer)

Chris O'Hara’s Contact Settings

Interested In:

• business deals
• reference requests
• getting back in touch