Christopher (Chris) Litster

Current

Sr. Director, Conversion Marketing at Constant Contact

Past

Prog. Director, CRM at IBM Corporation
Marketing Operations at Rational Software

Education

Northeastern University
University of Massachusetts

Recommended

2 people have recommended Christopher (Chris)

Connections

344 connections

Industry

Internet

Websites

Christopher (Chris) Litster’s Summary

A hands-on, roll-up the sleeves, senior level marketing and CRM professional with fifteen years experience in various industries and corporate environments. My experience has allowed me to nurture a unique combination of expertise in traditional marketing disciplines coupled with a proven track record of leading successful CRM initiatives.

I have had the incredible opportunity to match my keen understanding and knowledge of the entirety of the marketing lifecycle with my extensive knowledge of the underlying marketing systems, processes, and technologies to ensure that companies gain the desired insight and understanding of the varied audiences with whom they interact and are able to transform that insight into actionable strategies and programs.

I have put these skills to use in a variety of corporate settings:
- a small family owned 100 year old company (the A. W. Chesterton Company)
- a rapidly growing software company (Rational Software)
- one of the largest companies in the world (IBM Corp.)
- an innovative market leader focused on enabling Small Businesses with leading edge marketing best practices and tools (Constant Contact)

Christopher (Chris) Litster’s Specialties:

Enterprise CRM Business Transformation Project Management, Marketing Automation, Database Marketing, Marketing Operations, Marketing Program Management & Demand Creation, Marketing Intelligence / Analytics, Interactive / e-Marketing

Christopher (Chris) Litster’s Experience

Sr. Director, Conversion Marketing

Constant Contact

(Privately Held; 201-500 employees; CTCT; Computer Software industry)

February 2006 — Present (3 years 6 months)

- As Director of Conversion for Constant Contact, I am responsible for ensuring that we are optimizing and have the correct marketing mix at every single aspect within the experience that our customers and product trialers are having when they engage with Constant Contact.
Prog. Director, CRM

IBM Corporation

(Public Company; 10,001 or more employees; IBM; Information Technology and Services industry)

January 2003 — January 2006 (3 years 1 month)

Responsible for all activities involved with the successful deployment, adoption, and business transformation activities around IBM’s worldwide CRM solution to 1000+ internal marketing professionals in North America, Europe, and Asia Pacific. (Solution is comprised of technology from Siebel Systems and Acxiom Corporation.)
Marketing Operations

Rational Software

(Public Company; 1001-5000 employees; RATL; Information Technology and Services industry)

March 1999 — February 2003 (4 years)

- Lead the internal deployment of Siebel Marketing within Rational.
- Lead Rational's Marketing Operations group
- Managed Rational's product licensing and pricing policy strategy.

Christopher (Chris) Litster’s Education

Northeastern University

MBA , Marketing / Marketing Systems , 1993 — 1996
University of Massachusetts

BA , French , September 1987 — June 1991

Additional Information

Christopher (Chris) Litster’s Websites:

Christopher (Chris) Litster’s Groups:

The Greater IBM Connection: IBM's alumni program for past and present IBM employees
University of Massachusetts (UMass) Amherst Alumni
eMarketing Association Network
Warrillow Summit
CRM Focus Expert Group
Constant Contact
Rational Alumni
The Councils - Creative Good