
Director, Eastern Region Operations at Bruce Clay, Inc.
Greater New York City Area

Director, Eastern Region Operations at Bruce Clay, Inc.
Greater New York City Area
• Leadership: Ability to respond effectively to pressure or crisis situations and act professionally. Uses resources well and follows through on ideas, assignments and open issues, with a "can-do" attitude.
• Strategic Planning: Proven ability to utilize industry/product knowledge and transform observed trend data into actionable plans that supports the corporate strategy.
• Project Management: Demonstrated ability to work independently and lead multi-functional teams while meeting timeline progression goals and designated deadlines.
• Flexibility/Adaptability: Ability to work effectively in a variety of situations with various individuals and groups. Understands and appreciates different and opposing perspectives, adapting approaches with "out-of-the-box" thinking as the situation requires.
(Privately Held; 11-50 employees; Internet industry)
April 2008 — Present (1 year 8 months)
As of May 1st 2008, I will be working for Bruce Clay (Bruceclay.com) opening their East Coast offices.
(Public Company; 1001-5000 employees; Online Media industry)
January 2006 — April 2008 (2 years 4 months)
• Evangelize Search Engine Optimization, (SEO), business intelligence principles to Executive Board and Division Heads.
• Resulting in referring traffic growth from third party search engines.
• Identification of incremental revenue opportunities within existing business products and sales programs.
• Development and management of remnant ad inventory programs.
• Generating sustainable seven figure incremental increase in revenue across entire company.
• Extending business continuity and processes between multiple business groups.
(Public Company; 1001-5000 employees; Publishing industry)
2004 — 2006 (2 years )
Search Engine Optimization and Design
• Optimized multiple websites utilizing SEO practices to facilitate indexing by third-party search engines; closing the gap between project development and ROI
• Designed the internal search engine and standardized editorial production process guidelines to maximize accurate data retrieval
• Generated an increase in internal search engine page views, which translated into an incremental increase in revenue
Business Case and Project Implementation Documentation
• Decreased risk and project costs by developing processes aimed at shortening project turnaround from idea formulation through implementation
(Public Company; 1001-5000 employees; Publishing industry)
1999 — 2004 (5 years )
Project Timeline Management and Daily Production
• Consolidated and centralized production environments
• Expanded training documentation through interdepartmental collaborations
• Produced an estimated 10% cost savings through effective management of projects and daily production schedules.
• Managed a group of freelance producers to ensure the effective support and delivery of 40+ TechWeb Network newsletters.
(Public Company; 1001-5000 employees; Publishing industry)
1996 — 1999 (3 years )
Website Production and Design
• Oversaw development and production of the Network Computing website.
• increased user activity on the site with interface design and content organization.
• Coordinated efforts between marketing and editorial departments to ensure that the website was positioned to best serve its audience and marketplace.
MBA , Marketing Management and Business Development , 1999 — 2003
BFA , Fine Arts and Computer Graphics , 1989 — 1994