Christopher Harris

Current

Marketing Director at Weiss Group Inc.
Founder at EPL Talk

Past

Corporate Marketing Manager at ScriptLogic
Digital Media Director at First Marketing
Account Executive at RadCom Strategic Marketing

Freelancer Writer at Various (Self-employed)

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Education

Florida Atlantic University
Palm Beach Community College
St Michael's Private School

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Recommended

12 people have recommended Christopher

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Christopher Harris’s Summary

Results-oriented marketing director with proven track record of developing and executing award-winning programs that meet or exceed revenue targets. Wide array of expertise includes search engine marketing, public relations, interactive media and advertising. Strategic, creative and passionate leader committed to excellence.

Christopher Harris’s Specialties:

Search engine marketing and search engine optimization expert, high-tech public relations, analyst relations, interactive marketing, viral marketing, journalism, permission marketing.

Christopher Harris’s Experience

Marketing Director

Weiss Group Inc.

(Privately Held; 11-50 employees; Financial Services industry)

August 2007 — Present (2 years 4 months)

Manage team of interactive marketing professionals at one of the top financial publishers in the United States. Achievements include increasing daily investing newsletter subscriber base by 190% in fourteen months.

Responsible for strategic marketing vision, which encompasses search engine marketing, search engine optimization, organic traffic campaigns, viral programs, social networking, web 2.0 initiatives, advertising, lead generation and affiliate marketing.
Founder

EPL Talk

(Privately Held; 51-200 employees; Computer Software industry)

July 2005 — Present (4 years 5 months)

EPL Talk is the leading web site outside the UK for coverage of the Premier League, the world's most popular sports league.

Responsibilities include search engine marketing strategy, hosting the EPL Talk Podcast, managing the team of 20 writers, pursuing strategic partnerships and copywriting.

Responsibilities also include managing the eight sister sites of EPL Talk that focus on the top soccer leagues and tournaments of the world: Major League Soccer, Serie A, La Liga, Bundesliga, Champions League, Coca-Cola Championship and World Cup, as well as analysis of soccer coverage from satellite TV companies.

Featured in The New York Times and BBC World Football Phone-In Show.
Corporate Marketing Manager

ScriptLogic

(Privately Held; 51-200 employees; Computer Software industry)

October 2003 — August 2007 (3 years 11 months)

Was responsible for software company’s corporate communications. Revamped public relations program, generating a 1257% increase in press clippings from 2002 to 2005. Achieved glowing coverage in high-tech, business and channel publications such as Inc. Magazine, Network World, eWeek, Network Computing and CRN.
Digital Media Director

First Marketing

(Privately Held; 51-200 employees; Internet industry)

January 1997 — October 2003 (6 years 10 months)

Increased revenue for internet marketing department by 740% in 2 years, and secured the largest contract in the company's 30+ year history when Merck & Co. signed a three-year $13M deal for interactive content for its healthcare portal.

Hired, managed and nurtured department of 15 programmers, designers and project managers. Developed interactive marketing projects for clients such as Citigroup, Verizon Wireless, Bank of America, Hyatt Hotels, Schwab, Nextel, Prudential Securities, Cingular Wireless and Wells Fargo.
Account Executive

RadCom Strategic Marketing

(Privately Held; 1-10 employees; Public Relations and Communications industry)

January 1996 — January 1997 (1 year 1 month)

Responsible for developing public relations programs for hi-tech companies such as AT&T, Motorola and SSDS, among others. Maintained close relationships with IT press, resulting in clippings in publications such as Computerworld, Wireless Week, Information Week and Network World.
Freelancer Writer
Various (Self-employed)

(Self-Employed; Myself Only; Newspapers industry)

January 1993 — January 1996 (3 years 1 month)

Freelance writer for several publications including The Palm Beach Post, Sun-Sentinel, Palm Beach Illustrated, FAU News, The Beachcomber, The Forum (Wellington), Pulp Magazine, Your Neighborhood News, Matchday Magazine, and several other publications.

Christopher Harris’s Education

Florida Atlantic University

Communications , Journalism , 1994 — 1996

GPA 3.6 with honors

Activities and Societies:

Music editor at college newspaper (FAU News)
Palm Beach Community College

AA , Journalism , 1992 — 1994

Graduated with honors.

Activities and Societies:

Sports and entertainment editor for college newspaper (The Beachcomber).
St Michael's Private School

O Level , World History , 1981 — 1984