Chris Craig

Senior executive/ CMO with repeated success in rapidly growing businesses and high-pressure turnaround situations. Proven ability to deliver market share gains leading to sustained top- and bottom-line growth in lean organizations. Solid background in new product development, creation of new brands and reinvigoration of established brands. Broad capabilities with ability to lead to results across functions, cultures and geographies in a variety of company sizes. Skilled at penetrating critical issues and developing solutions. Promote and uphold high standards and ethics.

My career spans a number of different sized companies where I have grown brands in categories ranging from juvenile, breastfeeding and personal care to kitchen to home healthcare and home environment with a mix of durables and consumables. I have leadership experience in many organizational structures, including as a consultant with a change mandate as well as a global matrix organization where I was responsible for driving and aligning marketing strategies and tactics worldwide.

1. Consumer Products
2. Global Marketing
3. Company Branding
4. Product Development
5. Product Marketing
6. Intellectual Property
7. Business Strategy
8. Marketing Strategy
9. Strategic Partnerships
10. Acquisition Integration
11. Packaging
12. Licensing
13. Licensing Agreements
14. Brand Development
15. Digital Marketing
16. Digital Media
17. Online Marketing
18. Public Speaking
19. Public Relations
20. Beer
21. Kitchen
22. Consumer Behavior
23. Consumer Durables
24. Consumer Advertising
25. Online Advertising
26. Personal Care
27. Research Design
28. Marketing Research
29. Market Research

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• Color changing thermometer

  • United States Patent 7,350,973
  • Issued April 1, 2008
  Inventors: Chris Craig

  The consumer insight was that nuances in children's temperatures was an area of uncertainty and stress for consumers. The invention used a globally understood Green/Yellow/Red light to signal the severity of the temperature to parents. This drove differentiation and share gain despite a premium positioning in a private label retail atmosphere.