Chris Craig
Consumer Products GM/CMO. I grow small to mid-sized brands. On shelf+Online+Global. Growth or Turnaround
- Location
- Greater New York City Area
- Industry
- Consumer Goods
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Chris Craig's Overview
- Current
-
- Global Chief Marketing Officer - Slendertone at Bio-medical Research Limited
- Past
-
- Chief Marketing Officer - Interim at Evenflo
- Various Marketing Leadership Roles at Kaz, Incorporated
- Vice President, Global Healthcare Marketing | Corporate Business Development at Kaz, Incorporated
- Director of Marketing - Mens Shavers at Remington Products
- Vice President Marketing at Bionaire
- Marketing Manager - New Product Development at Cuisinart
- Manager - Special Projects at Sunbeam
- Department Manager at Macy's
- Education
-
- Columbia University - Columbia Business School
- The College of William and Mary
- Recommendations
-
7 people have recommended Chris
- Connections
-
500+ connections
Chris Craig's Summary
Senior executive with repeated success in rapidly growing businesses and high-pressure turnaround situations. Proven ability to deliver market share gains leading to sustained top- and bottom-line growth in lean organizations. Solid background in new product development, creation of new brands and reinvigoration of established brands. Broad capabilities with ability to lead to results across functions, cultures and geographies in a variety of company sizes. Skilled at penetrating critical issues and developing solutions. Promote and uphold high standards and ethics.
My career spans a number of different sized companies where I have grown brands in categories ranging from juvenile, breastfeeding and personal care to kitchen to home healthcare and home environment with a mix of durables and consumables. I have leadership experience in many organizational structures, both local and global. And, I love what I do.
- Deep Branding Capabilities
- Global Perspective, Strategy (WTP/HTW)
- Product Development
- Digital Marketing Expert
- Licensing
- Mergers & Acquisitions
- Turnarounds
- Consumer Research
- Packaging
- Process Development
- Intellectual Property
- Social Media, as necessary
Chris Craig's Experience
Global Chief Marketing Officer - Slendertone
Bio-medical Research Limited
2012 – Present (1 year) New York, New York
Various Marketing Leadership Roles
Kaz, Incorporated
January 1998 – November 2008 (10 years 11 months)
Vice President, Global Healthcare Marketing | Corporate Business Development
Kaz, Incorporated
January 1998 – October 2008 (10 years 10 months)
Chris Craig's Languages
-
English
(Native or bilingual proficiency) -
French
(Elementary proficiency) -
Latin
(Elementary proficiency)
Chris Craig's Courses
-
Independent Coursework
- Digital Media and Marketing Master Classes at Columbia Business School - 2009-2010
Chris Craig's Skills & Expertise
- Consumer Products
- Global Marketing
- Company Branding
- Product Development
- Product Marketing
- Intellectual Property
- Business Strategy
- Marketing Strategy
- Strategic Partnerships
- Acquisition Integration
- Packaging
- Licensing
- Licensing Agreements
- Brand Development
- Digital Marketing
- Digital Media
- Online Marketing
- Public Speaking
- Public Relations
- Beer
- Kitchen
- Consumer Behavior
- Consumer Durables
- Consumer Advertising
- Online Advertising
- Personal Care
- Research Design
- Marketing Research
- Market Research
- Consumer Behaviour
- Corporate Branding
- Customer Insight
- Digital Strategy
- Integrated Marketing
- Marketing
- Start-ups
- Strategic Planning
- Marketing Management
- Management
- Leadership
- Competitive Analysis
- Strategy
- Product Management
- Retail
Chris Craig's Patents
-
Color changing thermometer
- United States Patent 7,350,973
- Issued April 1, 2008
Inventors: Chris CraigThe consumer insight was that nuances in children's temperatures was an area of uncertainty and stress for consumers. The invention used a globally understood Green/Yellow/Red light to signal the severity of the temperature to parents. This drove differentiation and share gain despite a premium positioning in a private label retail atmosphere.
-
Vaporizer
- United States Patent D529159
Inventors: Chris Craig, Steve Russak
Chris Craig's Education
Columbia University - Columbia Business School
MBA, International Marketing, Management of Organizations
1989 – 1991
Activities and Societies: International Business Society, Follies, Co-captain Rugby Football Club
The College of William and Mary
BA, Economics
September 1982 – May 1986
Activities and Societies: Tutor, Economics Department; Co-Founder/President, Economics Club; Pi Kappa Alpha Fraternity; Rugby Club
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