Chris Craig

Current

• Chief Marketing Officer - Interim at Evenflo

Past

• Various Marketing Leadership Roles at Kaz, Incorporated
• Vice President, Global Healthcare Marketing | Corporate Business Development at Kaz, Incorporated
• Director of Marketing - Mens Shavers at Remington Products

4 more...

Education

• Columbia University - Columbia Business School
• The College of William and Mary

Recommended

5 people have recommended Chris

Connections

500+ connections

Industry

Consumer Goods

Chris Craig’s Summary

Senior executive with repeated success in rapidly growing businesses and high-pressure turnaround situations. Proven ability to deliver market share gains leading to sustained top- and bottom-line growth in lean organizations. Solid background in new product development, creation of new brands and reinvigoration of established brands. Broad capabilities with ability to lead to results across functions, cultures and geographies in a variety of company sizes. Skilled at penetrating critical issues and developing solutions. Promote and uphold high standards and ethics.

My career spans a number of different sized companies, primarily in the consumer durables field where I have grown brands in several different categories ranging from personal care to kitchen to home healthcare and home environment with a mix of durables and consumables. I have leadership experience in many organizational structures, most recently a matrix organization where I was responsible for driving and aligning marketing strategies and tactics worldwide for our home healthcare division.

Chris Craig’s Specialties:

Expertise includes:
- Branding
- Global Perspective
- Product Development
- Licensing
- Mergers & Acquisitions
- Turnarounds
- Consumer Research
- Packaging
- Process Development
- Intellectual Property
- Forecasting
- Social Media

Chris Craig’s Education

• Columbia University - Columbia Business School

  MBA , International Marketing, Management of Organizations , 1989 — 1991

  Activities and Societies:

  International Business Society, Follies, Co-captain Rugby Football Club

• The College of William and Mary

  BA , Economics , September 1982 — May 1986

  Activities and Societies:

  Tutor, Economics Department; Co-Founder/President, Economics Club; Pi Kappa Alpha Fraternity; Rugby Club