Chris Craig

Chris Craig

Consumer Products GM/CMO. I grow small to mid-sized brands. On shelf+Online+Global. Growth or Turnaround

Location
Greater New York City Area
Industry
Consumer Goods

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Chris Craig's Overview

Current
  • Principal / Management Advisor at Craig & Company Strategy Consulting
Past
  • Vice President, Global Healthcare Marketing | Corporate Business Development at Kaz, Incorporated
  • Director of Marketing - Mens Shavers at Remington Products
  • Vice President Marketing at Bionaire
  • Marketing Manager - New Product Development at Cuisinart
  • Manager - Special Projects at Sunbeam
  • Department Manager at Macy's
Education
Connections

500+ connections

Chris Craig's Summary

Dynamic cross-functional senior leader skilled at driving market share gains and sustained top- and bottom-line growth in lean small- to mid-cap organizations. Expert at unlocking brand value.

Repeated success in fast-growth businesses as well as high-pressure turnaround and private equity situations; have also worked in leadership roles in family-owned businesses. Hands-on global marketer who has led teams on three continents across two companies.

Strong track record of innovation in new product development, creation of new brands and reinvigoration of established brands.. Understand how to leverage digital customer engagement to drive revenue growth and increase consumer connection to the brand. Skilled at penetrating complex strategic issues and developing clear solutions.

My career spans a number of different sized companies where I have grown brands in categories ranging from juvenile, breastfeeding and personal care to kitchen to home healthcare and home environment with a mix of durables and consumables. I have leadership experience in many organizational structures, both local and global. And, I love what I do.

- Deep Branding Capabilities
- Global Perspective, Strategy (WTP/HTW)
- Product Development
- Digital Marketing Expert
- Licensing - many negotiations and brands licensed
- Mergers & Acquisitions
- Turnarounds (4 in career)
- Consumer Research
- Strong Retail Packaging Skill
- Process Development
- Intellectual Property
- Expert Social Media Strategist

Chris Craig's Experience

Principal / Management Advisor

Craig & Company Strategy Consulting

2008Present (6 years) Greater New York City Area

Global Chief Marketing Officer - Slendertone

Bio-medical Research Limited

20122013 (1 year) New York, New York

Acting Chief Marketing Officer

Evenflo

20092011 (2 years)

Various Marketing Leadership Roles

Kaz, Incorporated

January 1998November 2008 (10 years 11 months)

Vice President, Global Healthcare Marketing | Corporate Business Development

Kaz, Incorporated

January 1998October 2008 (10 years 10 months)

Director of Marketing - Mens Shavers

Remington Products

July 1996January 1998 (1 year 7 months)

Vice President Marketing

Bionaire

August 1995May 1996 (10 months)

Marketing Manager - New Product Development

Cuisinart

July 1992August 1995 (3 years 2 months)

Manager - Special Projects

Sunbeam

June 1991May 1992 (1 year)

Department Manager

Macy's

19861987 (1 year)

Chris Craig's Languages

  • English

    (Native or bilingual proficiency)
  • French

    (Elementary proficiency)
  • Latin

    (Elementary proficiency)

Chris Craig's Courses

  • Independent Coursework

    • Digital Media and Marketing Master Classes at Columbia Business School - 2009-2010

Chris Craig's Skills & Expertise

  1. Consumer Products
  2. Global Marketing
  3. Company Branding
  4. Product Development
  5. Product Marketing
  6. Intellectual Property
  7. Business Strategy
  8. Marketing Strategy
  9. Strategic Partnerships
  10. Acquisition Integration
  11. Packaging
  12. Licensing
  13. Licensing Agreements
  14. Brand Development
  15. Digital Marketing
  16. Digital Media
  17. Online Marketing
  18. Public Speaking
  19. Public Relations
  20. Beer
  21. Kitchen
  22. Consumer Behavior
  23. Consumer Durables
  24. Consumer Advertising
  25. Online Advertising
  26. Personal Care
  27. Research Design
  28. Marketing Research
  29. Market Research
  30. Consumer Behaviour
  31. Corporate Branding
  32. Customer Insight
  33. Digital Strategy
  34. Integrated Marketing
  35. Marketing
  36. Start-ups
  37. Strategic Planning
  38. Marketing Management
  39. Management
  40. Leadership
  41. Competitive Analysis
  42. Strategy
  43. Product Management
  44. Retail
  45. Cross-functional Team Leadership
  46. Brand Architecture
  47. Product Innovation
  48. Pricing
  49. Entrepreneurship
  50. Mergers & Acquisitions

View All (50) Skills View Fewer Skills

Chris Craig's Patents

  • Color changing thermometer

    • United States Patent 7,350,973
    • Issued April 1, 2008
    Inventors: Chris Craig

    The consumer insight was that nuances in children's temperatures were an area of uncertainty and stress for consumers. The invention used a globally understood Green/Yellow/Red light to signal the severity of the temperature to parents. This drove differentiation and share gain despite a premium positioning in a private label retail atmosphere.

  • Vaporizer

    • United States Patent D529159

Chris Craig's Education

Columbia University - Columbia Business School

MBA, International Marketing, Management of Organizations

19891991

Activities and Societies: International Business Society, Follies, Co-captain Rugby Football Club

The College of William and Mary

BA, Economics

September 1982May 1986

Activities and Societies: Tutor, Economics Department; Co-Founder/President, Economics Club; Pi Kappa Alpha Fraternity; Rugby Club

Chris Craig's Volunteer Experience & Causes

  • Volunteer Experience

    • Board Member

      Greenwich Village Little League
      2008 2010 (2 years)
  • Volunteer Interests

    • Causes I care about:

      • Arts and Culture
      • Environment
      • Health
      • Science and Technology

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