
Editor and Co-founder, Big Picture Big Sound; Director of Internet Marketing, Information Builders
Greater New York City Area

Editor and Co-founder, Big Picture Big Sound; Director of Internet Marketing, Information Builders
Greater New York City Area
Working in the software industry as director of Internet marketing for a $300M company, I and my team spend our days growing our business by generating sales leads and overall awareness of our B2B software solutions. We also oversee the content on our externally facing Web sites which currently generate well over two and a half million visits a year. I occasionally present best practice sessions at direct marketing events and conferences and relish the opportunity to share what I've learned and to interact with the audience.
In 2005, I launched Big Picture Big Sound - a home theater and movie review web site - with business partner Joe Lozito. This project leveraged our passion for movies, music and home theater equipment and our experience in Internet marketing. The site has now assumed a life of its own, attracting a variety of seasoned writers as well as new talent and becoming a reference site for film and home theater.
Big Picture Big Sound's movie reviews, Blu-ray reviews, news stories and equipment reviews are syndicated in Google News, high definition database (hddb), eCoustics, Internet Movie Database (imdb), Movie Review Query Engine and Rotten Tomatoes.
SEO, internet marketing, writing, ISF training, public speaking.
(Privately Held; 1-10 employees; Publishing industry)
May 2005 — Present (4 years 7 months)
Home Theater and Film Review Web site.
(Privately Held; 1001-5000 employees; Computer Software industry)
2000 — Present (9 years )
Oversee all web-based lead generation programs and content on externally facing web sites.
(Privately Held; 1001-5000 employees; Computer Software industry)
January 1999 — August 2000 (1 year 8 months)
(Publishing industry)
1996 — 1999 (3 years )
B.A. , Cognitive Science , 1984 — 1988