Experienced Strategy Consultant and Market Architect
Greater Seattle Area
Experienced Strategy Consultant and Market Architect
Greater Seattle Area
Senior strategy consultant and interim marketing executive, specializing in helping clients grow their business. Skilled at thinking things through and enabling clients to turn the right opportunities into smart business. Multi-year track record in strategy development and launching new companies, products and market/application categories.
Independent consultant since 1994 serving blue-chip clients and early stage firms who are leaders in digital media, Internet, software, and online/interactive advertising.
15+ years experience as a marketing exec and solutions/product manager for Apple, Aldus, HP and VisiCorp.
Strategy development, market development, and strategic marketing consulting. Digital media, software, publishing, tools and services for creative professionals. Helping early stage companies and intrapreneurial ventures within public corporations.
Working on revenue-related challenges where corporate strategy, brand, product strategy and markets intersect.
(Marketing and Advertising industry)
2006 — Present (3 years)
(Privately Held; 1-10 employees; Computer Software industry)
September 1994 — Present (14 years 11 months)
Management consultant with marketing specialization, very experienced at counseling high tech growth companies and intrapreneurial ventures within larger organizations. Skilled at helping clients develop strategies and actionable programs to grow their business.
(Marketing and Advertising industry)
2001 — 2003 (2 years)
(Public Company; 501-1000 employees; Computer Software industry)
October 1990 — September 1994 (4 years)
Responsible for key marketing strategies and product management at the pioneering software company that catalyzed the desktop publishing phenomenon. Introduced frameworks and coordination approaches to streamline multi-country product launches. Chief architect of 3-year plan that caused Aldus to seek merger with Adobe. Industry focus areas: digital media, Web-based publishing, digital asset management, and electronic publishing.
(Marketing and Advertising industry)
1992 — 1993 (1 year)
(Public Company; 1001-5000 employees; Computer Hardware industry)
March 1986 — May 1990 (4 years 3 months)
Member of the star-studded business marketing group that launched the early Macintosh products. Responsible for small business marketing, vertical marketing, and desktop publishing focus areas. Responsible for directing worldwide programs and strategies that secured Apple's franchise in publishing, graphics and new media.
(Public Company; 5001-10,000 employees; Computer Hardware industry)
1985 — 1986 (1 year)
(Privately Held; 201-500 employees; Computer Software industry)
1983 — 1985 (2 years)
Managed and launched multiple products in the electronic spreadsheet arena, including VisiCalc, the first "killer app" for PCs. Company pioneered many aspects of marketing and channel management for packaged software applications, including inventing the spreadsheet category.
BA , Magna cum Laude & Phi Beta Kappa , 1969 — 1973
Certificat du Premier Degre
Biking, kayaking, sailing. Home-based winery (since 1994). Prolific reader.
Seraph Capital Forum (network of women angels), FWE, and Northwest Entrepreneurs Forum.