Christine Pilch

Current

Partner at Grow My Company
Partner at Your Brand Partnership
Marketing Director at Bacon Wilson PC, Attorneys at Law

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Past

Consultant at Christine Pilch Marketing
Account Manager at Tortus Technologies
Director of Marketing at NESCOR

Account Executive at WGGB TV 40

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1 more...

Education

Wheaton College
Wilbraham & Monson Academy

Recommended

13 people have recommended Christine

Connections

332 connections

Industry

Marketing and Advertising

Websites

Facebook Fan Page

Christine Pilch’s Summary

I help companies get more clients through innovative positioning and branding strategies. Before any marketing or advertising materials are created, it is prudent for companies to determine specifically who they should be talking to, what their clients get and why they are uniquely qualified to provide that service to their clients.

When companies determine their distinction and their value-added qualities, they are then able to tip the scales in their favor by making themselves a category of one. This essential first-step then guides all subsequent marketing and advertising messages by assuring that they are directed at resolving clients' problems, fulfilling their desires and relieving their pain.

I also train clients how to utilize contemporary social media marketing techniques (LinkedIn, Twitter, Facebook, etc) to build relationships that bring in business.

In addition, I work with advertising agencies that need to provide these services to their clients but don't specialize in this marketing niche.

Christine Pilch’s Specialties:

Positioning and branding
Marketing strategy
Brand identity
Copy writing for websites, blogs and marketing materials
Ghost writing
Copy editing
Blog creation and content maintenance
Website content maintenance
Public relations
Social media marketing strategy including LinkedIn, Twitter,
Blogging, Facebook, social bookmarking

Christine Pilch’s Experience

Partner

Grow My Company

(Privately Held; Marketing and Advertising industry)

January 2008 — Present (1 year 11 months)

Grow My Company works specifically with professional service firms and practices. By refusing to jump into premature solutions, we ask a lot of questions to determine your current market position and the one that you would like to own.

This targeted approach assures that all your future marketing messages are directed at the right audience with a message that is appealing to them. It turns your messages around from what you have to offer to what your clients get. Positioning is about crafting messages that explain how you can solve these prospects' problems and alleviate their pain. They will instantly know what they get from you.

We will teach you a new way of thinking and develop the differentiators that will set you apart in your market. We will then help you plan and implement a marketing strategy that takes advantage of your distinction and appeals to your target clients.
Partner

Your Brand Partnership

(Marketing and Advertising industry)

January 2006 — Present (3 years 11 months)

Most clients come to us because they have stopped growing. Often this is a result of lack of focus and a history of putting out marketing messages that are non-specific and attractive to nobody in particular.

We’ll help you take a step back and focus, determine who your ideal customers and clients are, why they buy from you, and what makes your company unique. This is called positioning or niche marketing. Once this is determined, we’ll help you guide your brand, which is the public's emotional feeling for your company.

Every company has a brand, be it good, bad or indifferent, and we’ll help you align your market position with your brand. We’ll then help you plan and implement a marketing strategy that appeals to your target customers.
Marketing Director

Bacon Wilson PC, Attorneys at Law

(Privately Held; Law Practice industry)

April 2002 — Present (7 years 8 months)

I developed and manage the firm's website and 4 legal blogs, one of which bounces between the number 1 and number 2 ranked estate planning blog on Google. I also develop topics for legal articles, shop them to publications for placement and edit attorney articles before submission.

In addition, I create all marketing campaigns and advertising, including a ground breaking and very popular public service TV campaign that distinguished the firm from its competition.

This law firm has doubled in size since I started as its marketing director (consultant.)
Consultant

Christine Pilch Marketing

(Marketing and Advertising industry)

April 2002 — January 2006 (3 years 10 months)

Handled general marketing functions for a variety of clients in various industries including financial, restaurant, home remodeling and real estate.
Account Manager

Tortus Technologies

(Privately Held; 11-50 employees; Internet industry)

September 2000 — August 2001 (1 year )

Sold web-based business solutions to a wide variety of B2B and B2C companies.
Director of Marketing

NESCOR

(Construction industry)

January 1996 — September 2000 (4 years 9 months)

Positioned this home remodeling company and created market distinction. Designed all sales and marketing materials. Built a website that generated 25% of the company's revenue in its first year online. Wrote scripts and produced about 100 TV commercials. Placed TV advertising on 21 stations throughout the Northeast. Placed newspaper advertising in over 200 newspapers in 5 Northeast markets. Launched roofing division. Launched satellite offices in Schenectady, NY and Cranston, RI.

Grew this company from $3M/year to $15M/year.
Account Executive

WGGB TV 40

(Broadcast Media industry)

February 1992 — December 1995 (3 years 11 months)

Sold TV commercial advertising to B2C clients in various industries.

Christine Pilch’s Education

Wheaton College

Bachelors , English Literature , 1983 — 1987

Graduated with departmental honors.

Activities and Societies:

Dorm residential life representative, advertising & PR coordinator for campus pub (The Loft)
Wilbraham & Monson Academy

Diploma , 1979 — 1983

Activities and Societies:

Editor of the school's newspaper - The Atlas
Contributor to school's creative magazine - The Rubicon
Photographer for school's yearbook
Member of Quill & Scroll Soiciety

Additional Information

Christine Pilch’s Websites:

Facebook Fan Page

Christine Pilch’s Interests:

Reading, kickboxing, gardening, cooking, scrapbooking

Christine Pilch’s Groups:

Ware MA Charter Commission Chair,
Ware MA By-law Study Review Committee Member,
Wilbraham & Monson Academy Board of Trustees Former Member,
Wilbraham & Monson Academy Alumni Association Former President & Member