Christine Pilch Mancini

I will develop the differentiators to set you apart in your market. Then I'll help you plan and implement a marketing strategy that takes advantage of your distinction.

I am also a social media early adopter, and I develop strategic plans for companies. Heavily rooted in my extensive positioning and branding background, the detailed and comprehensive social media plan that I deliver will help remove your ambiguity and outline who, what, where, when, why and how to utilize appropriate social media applications.

I will assist in your social media account setup, train you, and do as much hand-holding as you need to make you comfortable enough to take it on yourself. Or I will handle it for you on retainer if you prefer.

I also speak locally and nationally about social media. I’ve published and been quoted in numerous marketing and social media articles, and I am co-author of, "Understanding Brand Strategies: The Professional Service Firm’s Guide to Growth."

In addition, I have extensive experience with website development, having designed intricate site structures and written content for websites ranging from a few pages to many thousands of pages. I know how to structure your website so that visitors can find the info they need fast and how to present that content in a manner that satisfies users', "What's in it for me?" qualifier. I'm a strong project manager who knows to leave the data table work and coding to the professionals.

1. Social media marketing
2. Positioning
3. Branding
4. Strategic marketing
5. Identity management
6. Public relations
7. Press release writing
8. Website content development
9. Blog post writing
10. Article writing
11. Copy editing
12. Script writing
13. Negotiation
14. Concise, effective communications
15. Video production

• Social Media Marketing and Web 2.0: What Are They, and How Can They Help You Bring in More Business?

  • BusinessWest
  • February 16, 2009
  Authors: Christine Pilch Mancini

  Simply put, social media, or Web 2.0, is a communications tool. Wikipedia, the Internet’s most popular encyclopedia, describes Web 2.0 as a means to “…enhance creativity [and] communications, secure information-sharing, [and augment] collaboration and functionality of the web.” It encompasses several online tools that help you develop relationships that may facilitate new business opportunities.
  
  These tools include LinkedIn, Facebook, Twitter, blogs, podcasts, YouTube, and a host of others. They are the online version of working the room and can potentially spread your brand message to many people for free.

• LinkedIn or Left Out? What You’re Missing If You’re Not Utilizing This Powerful Social-networking Tool

  • BusinessWest
  • November 10, 2008
  Authors: Christine Pilch Mancini

  Arguably, the most significant social-networking tactic that you should employ is LinkedIn. There are many professional networking sites, but as far as business potential and clout, no other site comes close. LinkedIn’s unique advantage is that your connections have access to you when they search for a professional resource with your skills. It is akin to the Kevin Bacon six-degrees-of-separation formula and penetrates three layers deep. This provides the opportunity for someone in need to contact the middle-person (your connection), and inquire about you before blindly calling you. The result is a warm introduction rather than a cold call to a stranger…

• Management: Resistance Is Futile - Why Blocking Employee Access to Social Media Won’t Work

  • BusinessWest
  • December 21, 2010
  Authors: Christine Pilch Mancini

  Many employers are fearful of opening up Pandora’s box and allowing employees access to social sites that may cause a distraction and reduce productivity. Well, if your employees carry cell phones, most of them already have access right in their pockets or purses, so your effort to block access is defeated before you even implement it.
  
  Employers should try to understand that, first and foremost, social-media sites such as Twitter, Facebook, LinkedIn, YouTube, and blogs are communication tools. They offer your company a channel to listen, monitor, and engage with customers like never before. They open new sales outlets by introducing your product or service to an expanded group of prospects, and they help to build relationships by creating a human voice and face for your company by empowering employees to listen, care, and resolve issues.
  
  There is a potential dark side, though. Companies risk employees conducting themselves unprofessionally, antagonizing irritable customers, and distributing incorrect information, which may damage your brand. In addition, you may fear that you’re actually providing your employees with toys to play with all day long instead of doing ‘real work.’
  
  So how can an employer cash in on the tremendous potential benefits of social media while mitigating risk? Here are a few suggestions:

• The Battle over Social Media: Balancing Your Marketing Department’s Need with an Employer’s Desire to Block Access

  • BusinessWest
  • April 27, 2009
  Authors: Christine Pilch Mancini, Kevin V. Maltby, Esq.

  Social media, which includes tools such as Facebook, LinkedIn, Twitter, YouTube, and blogs, can be an essential elements to many contemporary marketing campaigns. Their application has contributed great strides in the battle to level the playing field between large and small companies and is breaking down the barriers of geographic remoteness. More and more business leads are coming through social-media marketing strategies, new resources are discovered, partnerships are being forged, and deals are being done.
  
  But how can you balance your marketing department’s need to develop strategies that rely on this emerging media with your fear that such applications empower your employees to fool around on your time?

• Keys to Online Safety: 12 Steps to Protecting Your Identity and Safeguarding Your Privacy

  • BusinessWest
  • March 29, 2011
  Authors: Christine Pilch Mancini

  Reputation management used to be a lot easier before the age of the Internet, when things are documented permanently. You can delete something, but search engines have become so speedy and adept at grabbing info almost instantly that nothing ever really goes away.
  
  Voyeurism and exhibitionism are part of human nature that exist in every one of us to some degree. However, as in the days when people freely shared their Social Security numbers with businesses that had no need of that information, many people today offer incredible amounts of personal information to Web sites and applications with little thought to what those companies are doing with that information. Protecting your online privacy requires persistence and diligence, but you can do it if you have a healthy dose of common sense and a pinch of skepticism.

• Volunteer Experience

  • Chair

    Ware Charter Commission

    • Politics
    2006 – 2007 (1 year)

    Successfully lead a team that had the new Ware, MA Charter adopted by a 70% margin on its first vote.

  • Member

    Ware By-law Study Review Committee

    • Politics
    2008 – present (4 years)

    Review of all the Ware, MA by-laws to confirm compatibility with the Ware, MA Charter and make recommendations for changes to be brought before the Town Meeting

  • Social Media Consultant

    Wheaton College

    February 2011 – February 2011 (1 month)

    Spoke to the Alumni Board of Directors about how they can enhance their social media presence and utilize it to strengthen and communicate with their members.

  • Social Media Consultant

    Wilbraham & Monson Academy

    2008 – present (4 years)

    Meet with personnel who act act as the school's social media representatives and answer email and phone questions whenever they need advice.
    
    Also manage/administer the school's LinkedIn Group.

  • Trustee

    Wilbraham & Monson Academy

    1996 – 1998 (2 years)

    Participated in quarterly meetings regarding the direction of the school

  • President: Alumni Association

    Wilbraham & Monson Academy

    1996 – 1998 (2 years)

    Lead volunteer group of alumni

  • Member: Alumni Association

    Wilbraham & Monson Academy

    1994 – 1996 (2 years)

    Participated in quarterly meetings with the goal of increasing alumni interest and support of the achool

Websites:

• Facebook Fan Page
• On YouTube

Interests:

Reading, kickboxing, gardening, cooking, scrapbooking

Groups and Associations:

Ware MA Charter Commission Chair, Ware MA By-law Study Review Committee Member, Wilbraham & Monson Academy Board of Trustees Former Member, Wilbraham & Monson Academy Alumni Association Former President & Member

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