Founder/CEO, PerkettPR: PR, social, digital marketing: tech, healthcare, B2B, B2C. Speaker, advisor. Twitter: @missusP
Greater Boston Area
- Current
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- Board Advisor at Style Coalition
- Co-founder; Contributing Blogger at This Mommy Gig
- Board Director at Norwell Visiting Nurses Association
- Contributing Blogger: http://blog.womenforhire.com/authors/balanced-woman.html at Women For Hire
- Board Director, VP Programming at Boston Business Marketing Association
- Owner, President & Founder; PerkettPR, Inc., a social media marketing and PR firm at PerkettPR
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Christine Perkett’s Summary
- PR Executive of the Year, American Business Awards; finalist, Agency Executive of the Year, PRNews.
- Founded PerkettPR in 1998 - day to day contact for a myriad of C-level executives
- Published author and subject:
- New York Times and WSJ current bestseller, "Will Work From Home," by Tory Johnson, Workplace Contributor on ABC’s Good Morning America,
- "Twitter Means Business" by Julio Ojeda-Zapata
- "Inside the Minds:Public Relations Best Practices" by Aspatore Books;
- "Entrepreneurial Small Business" by McGraw Hill (January 2008).
- Featured speaker on PR, social media & marketing (Social Media For Communicators, The New Marketing Summit, Social Media Summit, Corporate Communicators Conference, Fashion 2.0, etc.)
- Co-founder & Blogger at This Mommy Gig (http://thismommygig.org) - a group blog and community for working mothers and those who are interested in the issue of balancing work and parenting.
- Blogger for WomenForHire.com, PerkettPRsuasion.com
- A no-nonsense, straight shooter who can quickly assess your company's needs and tell you how PR can play a part in meeting your overall business objectives
- Never a "yes woman" but a creative leader who always takes the path least followed - it's way more interesting
- Sits on the Board of the Boston Marketing Association as VP of Programming, as well as the Norwell Visiting Nurses Association and The Style Coalition - helping businesses of all kinds understand how to better market to key audiences
- My goal is to consistently shatter all the expectations (or lack thereof) the industry has of PR agencies and execute creative, compelling and successful campaigns that continually surprise clients and help them to reach their business goals. I expect to do this while also nurturing a happy, dedicated staff from around the world.
- You can also find me on Facebook, Twitter (@missusP and @PerkettPR), Plurk, Plaxo, Utterz or Whrrl!
Christine Perkett’s Specialties:
Web 2.0 marketing, social media, online collaboration and community, social networking and viral campaigns, corporate/product messaging and branding, communications strategy, PR:specialized expertise in high-technology and early stage, venture backed companies; extensive experience in branding, issues management, marketing communications, community and media relations, promotional writing and strategic positioning and messaging efforts.
Christine Perkett’s Experience
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Board Advisor
Style Coalition
(Apparel & Fashion industry)
2008 — Present (1 year )
Style Coalition combines two of my passions: fashion and new media. We are supporting serious and qualified online coverage of the fashion world through celebrating and promoting fashion bloggers as recognized and respected members of the media.
Our mission is simple - to get designers, trendsetters, tastemakers and other in the business of fashion to respect that independent writers/bloggers/journalists are indeed influential and will continue to have a heavy hand in shaping the trends, purchases and ultimately, success, of fashion brands.
SC seeks to bring the voices of fashion bloggers together and let them be heard. -
Co-founder; Contributing Blogger
This Mommy Gig
(Writing and Editing industry)
May 2008 — Present (1 year 7 months)
When I can, I contribute to this parenting blog that I helped establish. We launched the blog as a group of working moms trying to survive the juggling act of career and motherhood. We then expanded to included dads and simply cover the delicate balance -and the trials, tribulations, fun and humor that come with it - of parenting today.
We come from all over the U.S. and have different backgrounds, but we’re all dealing with the same issues. Join us in our quest (usually chaotic) to keep everything running smoothly. -
Board Director
Norwell Visiting Nurses Association
(Health, Wellness and Fitness industry)
August 2007 — Present (2 years 4 months)
The Norwell Visiting Nurse Association merges valuable clinical, educational and managerial perspectives to deliver the highest quality patient care, in the comforting environment of home.
Amid constant changes in the healthcare industry, the Norwell VNA and Hospice's community-focused ethics and its staff's extensive industry knowledge have positioned the agency for even more dynamic growth and patient resources in the years to come. The Norwell VNA and Hospice seeks out and embraces innovative tools that can be used by clinicians and patients alike. "Change" is not only our mantra; it is a goal we aim to achieve every day. -
Contributing Blogger: http://blog.womenforhire.com/authors/balanced-woman.html
Women For Hire
(Privately Held; Staffing and Recruiting industry)
July 2007 — Present (2 years 5 months)
When I can find the time, I contribute blog posts on women in business, hiring, managing, promotion and the use of technology and social media in business.
http://blog.womenforhire.com/authors/balanced-woman.html -
Board Director, VP Programming
Boston Business Marketing Association
(Marketing and Advertising industry)
August 2006 — Present (3 years 4 months)
The Business Marketing Association (BMA) of Boston is the area's premier association for B2B focused marketing professionals. As the local chapter of the International Business Marketing Association, we are the professional growth and networking organization for business-to-business marketing professionals who want to stay on top of the game.
The BMA is a worldwide organization with over 3000 members and provides today's marketers with broad information and educational resources, in addition to networking opportunities through local chapters, conferences and seminars. -
Owner, President & Founder; PerkettPR, Inc., a social media marketing and PR firm
PerkettPR
(Privately Held; Public Relations and Communications industry)
July 1998 — Present (11 years 5 months)
Owner, Founder and President of innovative high tech PR and social media marketing agency. We serve clients throughout the US and Europe, including Norway, UK, Australia, Ireland and more.
Holds specialized expertise in - and regularly speaks on, PR, marketing, social media and Web 2.0 communications, and is a contributing blogger for numerous outlets.
Named BEST COMMUNICATIONS, INVESTOR RELATIONS OR PR EXECUTIVE of the year, 2008 by American Business Awards and PR AGENCY EXECUTIVE OF THE YEAR finalist by PRNews (winner announced November 08). Journalists named PerkettPR a TOP TECH COMMUNICATOR in a survey by PRSourceCode 2008.
Featured in new media marketing and PR books such as:
“Twitter Means Business: How Microblogging Can Help or Hurt Your Company," Happy About Books
“Inside the Minds: Public Relations Best Practices," Aspatore Books
“Entrepreneurial Small Business," McGraw Hill
Additional Information
Christine Perkett’s Websites:
Christine Perkett’s Interests:
Social media, management, investment, start ups, entrepreneurship, communications, marketing, HR and business development. Personal: marathon training, boating, kayaking, pottery, writing, reading, parenting, entertaining.
Christine Perkett’s Groups:
Blogger for ThisMommyGig.org and Women For Hire, Boston Marketing Association VP, WITI, Publicity Club of New England, Twitter, MITX, PerkettPR
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Guidewire Group's Social Media Insiders -
Inbound Marketers - For Marketing Professionals -
Personal Branding Network -
CXO (CEO, COO, CKO, CFO, CMO, CAO, CVO, CDO, CRO, CLO, CSO & CTO) Community -
Chief Marketing Officer (CMO) Network -
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators -
South By Southwest (SXSW) -
Public Relations Professionals -
Communication Arts -
Social Media Marketing -
Network of PR Professionals -
Corporate Communications Executive Network -
Women For Hire -
The Age of Conversation Authors and Fans -
Fashion & Lifestyle Industry Professionals Worldwide -
Connected Marketing Networking Group -
Tech PR -
brandhackers -
Marketing & Communication Network -
Conduit -
twitter innovators Innovation & Creativity Network of Tweeters -
Future Social Media -
Business Marketing Association - Boston -
Boston PR Professionals -
MediaTile Cellular Digital Signage -
GAVI -
PerkettPR -
1to1 Insiders -
Tech Marketing Best Practices -
Friends of LinkedIn -
MediaMasters -
The Transumer
Christine Perkett’s Honors:
2008 Finalist "Best Communications, Investor Relations, or PR Executive" from American Business Awards. Featured author: "Inside the Minds:Public Relations Best Practices" by Aspatore Books, "Entrepreneurial Small Business" by McGraw Hill; Outstanding PR awards for: Tech Consumer Campaign, Best TV News Placement, National Feature Placement, Response to Breaking News. Finalist: “Best Entrepreneur - Service Businesses," "Campaign of the Year," "Employer of the Year" - Stevie Awards for Women Entrepreneurs. Served as a judge for AdWeek Magazines’ Technology Marketing ICON Awards and the New England Publicity Club Bell Ringer Awards.
Christine Perkett’s Contact Settings
Interested In:
- new ventures
- job inquiries
- expertise requests
- business deals
- getting back in touch
