Christine Kraft

Current

• Founder at e-Health Workshop

Past

• Editorial Director at Revolution Health Group
• Consultant at Peconic Land Trust
• Director of Media at Healthvision

• Creative Director at Seen Media
• Director at U.S. Carelink

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2 more...

Education

• Boston University
• Smith College

Recommended

13 people have recommended Christine

Connections

202 connections

Industry

Online Media

Christine Kraft’s Summary

Experienced free agent dedicated to working through editorial and strategy challenges. I work with start-ups, CEOs, private companies and non-profits in the health, tech and lifestyle space. I work on large public projects, small interests, and 1:1 as a confidential adviser.

My passions include understanding the patient experience, building targeted content that gets results and helping with environmental causes. I also like to have fun collaborating with the smartest people out there. (I've been lucky in that regard.)

I work on a project basis, deploying a workshop approach that is fluid, affordable and transparent. Retain me for just an hour, for 20 hours, or for longer depending on the complexity of the challenge. No project is too small; in fact, sometimes a focused hour is all that is required to ignite innovation.

Picture me as a resource for your team, not a "consultant."

>> Have you read my references below? >>

My core offerings include:
>> editorial direction, content development
>> writing and advocacy
>> team building (developers, designers, health advocates)
>> social media marketing / web 2.0

Christine Kraft’s Specialties:

Strategic listening * Personalized creative/editorial direction * Business case analysis * Writing * Engagement strategy * Product communications

Christine Kraft’s Experience

• Editorial Director

  Revolution Health Group

  (Privately Held; Health, Wellness and Fitness industry)

  June 2007 — February 2009 (1 year 9 months)

  Directed development of centers emphasizing behavior, lifestyle, wellness, beauty, and education. Developed blogs, polls, and assisted with definition of core offerings.

• Consultant

  Peconic Land Trust

  (Environmental Services industry)

  March 2006 — June 2008 (2 years 4 months)

  Produced rights-free digital image library for the largest land trust of the Peconic Bay estuary with Corbis photographer Brooks Kraft. Images are now available to serve educational, fundraising, and communication programs.

• Director of Media

  Healthvision

  (Privately Held; 51-200 employees; Information Technology and Services industry)

  January 1999 — February 2001 (2 years 2 months)

  * Creative direction on products across the site
  * Built / managed in house production studio
  * Recruited / trained video, graphics and content team
  * Produced for internal/external audiences
  * Topics included: Alzheimer's, diabetes, NICU premies, cardio

• Creative Director

  Seen Media

  (Health, Wellness and Fitness industry)

  1995 — 1999 (4 years )

  Independent producer of social marketing media for:
  
  * Harvard University School of Public Health
  * Susan Komen Foundation
  * Boston University Medical Center
  * Beth-Israel Deaconess Memorial Hospital, Boston
  * The Center for Higher Education
  
  Key campaigns included:
  * Advice for women newly diagnosed with breast cancer
  * Advice for parents with very low birth-weight babies
  * Public health safe sex / condom promotion
  * Preventing binge drinking

• Director

  U.S. Carelink

  (Hospital & Health Care industry)

  1996 — 1998 (2 years )

  Designed and built consumer facing products for health care R+D company on a contract basis.