
Director of Communications & Special Events at Windsor Arms Hotel
Toronto, Canada Area

Director of Communications & Special Events at Windsor Arms Hotel
Toronto, Canada Area
Business Development and Marketing Strategist with over 15 years experience across broad industries, products, and services. Strong leadership, communication, negotiation, creative, and analytical skills. Decisive, entrepreneurial, solutions-oriented and results-oriented.
Combines cross-functional expertise in:
Technology & Dotcom start-ups (developing partnerships, products and services)
Strategic planning and leadership.
Marketing and new business development.
Effectively developing and managing existing clients, and recognize and initiate building business opportunities.
Revenue and profit growth. Partnerships and alliances.
Sponsorship and membership building for associations/groups
Social Media and Social Network strategy.
http://www.shesconnected.com/members/profile/Christinekorda
http://twitter.com/Christinekorda
eCommerce, online advertising, viral marketing and events, social media, social networks, web2.0, blogging, sales and marketing expertise, brand identity and management, operations & property management, luxury travel, boutique hotels, event sponsorship, management and planning, negotiation,
(Privately Held; Leisure, Travel & Tourism industry)
March 2009 — Present (10 months)
(Online Media industry)
February 2008 — October 2009 (1 year 9 months)
ShesConnected Multimedia Corp. ShesConnected is the one place where busy women can connect with others to find the tools, tips and resources to simplify everyday life on the go.
(Motion Pictures and Film industry)
April 2007 — July 2008 (1 year 4 months)
Recommend location for filming based on script and budget.
I am still consulting for this company
(Hospitality industry)
May 2007 — January 2008 (9 months)
Developed the branding and marketing strategy for three separate restaurant concepts:
Cucina - an Italian eatery based on simple Italian recipes and ingredients with plans to franchise.
The Trinity Restaurant - a completely organic menu
The Trinity Lounge - Member based lounge with private liquor cabinets and member privileges.
(Privately Held; Leisure, Travel & Tourism industry)
August 2004 — April 2007 (2 years 9 months)
In my role as Sales & Marketing Director, I was responsible for the sales and marketing of 28 exceptional suites, three meeting rooms, three restaurants, spa and barbershop. I achieved this by working closely with all departments in creating and maintaining the hotel's image and ensuring that each guest's experience was reflective of the hotel's aura of warm, discretion, luxury and exceptional level of service.
During my time at the Windsor Arms, I spearheaded the hotel’s first-ever loyalty program, created its first in-house magazine and re-launched the hotel’s website adding interactivity and online reservations.
(Marketing and Advertising industry)
January 2004 — July 2004 (7 months)
Mobile Marketing roadshow is a rare opportunity to learn from the experts, experience some of the industry's best work, and see the latest in wireless interactive multimedia.
(Privately Held; Real Estate industry)
June 2001 — February 2004 (2 years 9 months)
Responsible for the marketing and leasing of a facilty uniquely designed to accommodate companies of any size. From small 1-2 person start-ups to companies with 100 or more employees.
Re-established the Company’s presence within Canada focusing on the Toronto commercial office market, resulting in a 100% increase in revenue.
Introduced cost saving initiatives by outsourcing services, which were not the Company’s core competencies.
Established new markets for the Company’s products and services within the film & entertainment, and financial sectors.
Lead the Company’s transition through two separate sales of the Canadian operation.
(Publishing industry)
1999 — 2002 (3 years )
Created and implemented the eCommerce and banner advertising strategies.
Contributing writer.
(Online Media industry)
1995 — 1999 (4 years )
Provided internal and external public relations support for international and national clients
Coordinated events such as product launches, news conferences, corporate events and media tours
Composed media material including news releases, personal biographies and fact sheets
Executed media relations campaigns involving national and regional press
Successfully recruited over 700 beta testers for a new online offering turning 345 into clients by the end of the test period.
Marketed and launched the first chain of internet cafes in Toronto, Mind the Store
Communications , Public Relations , 1995 — 1996
wine, world music, Russian literature, dance, small theatre, world politics, world travel, fine dining, long walks, black and white cinema, blogging,
Recipient of House of Commons recognition (2003): The Prime Minister’s Task Force on women entrepreneurs.