Artist Management and Entertainment Services
San Francisco Bay Area
Artist Management and Entertainment Services
San Francisco Bay Area
Much of my work experience has been in event management, particularly in outdoor culture themed festivals in the San Francisco Bay Area, as well as Las Vegas. Through these events I have been able to build a network of artists, business persons, and media personnel so that I can effectively create an event or marketing program from start to finish. I have been involved with corporate and field marketing. Much like a big scale event, I execute several marketing programs by being able to provide a solid support staff in a timely manner. I have formed a personal niche in the music industry, focusing on the advancement of Asian American music artists in the United States as well as connecting with artists in Asia. My experience has enabled me to effectively manage independent and major label artists and all of their major projects all around in entertainment.
My industry of expertise include the Asian/Asian American music and entertainment industries -- including artists and industry professionals. Alongside this industry I have a great knowledge on the Asian cultures and communities in the US. Experience: creating events, talent scouting, booking entertainment, managing artists, creating marketing campaigns, road and tour management, corporate marketing, field marketing, ethnic marketing, public relations, staff training, and business management.
(Entertainment industry)
February 2007 — Present (2 years 10 months)
The Luna Company is an artist management and entertainment company providing services in artist management, event production and marketing. Services include: artist management, consultation, road/tour management, creative team management, industry liaison, publicity/promotions, event production, booking services.
(Entertainment industry)
January 2003 — July 2008 (5 years 7 months)
Record Label and artist manager - managing artists' career, managing creative team and marketing team, creating marketing campaigns, producing albums, road management, tour production and support.
(Marketing and Advertising industry)
November 2006 — May 2007 (7 months)
Field Marketing Supervisor for the San Francisco Bay Area, for the client, MoneyGram International in the Hispanic, Chinese and Filipino market.
Duties include: Staff hiring and supervision, creating shift schedules for on-site location and event promotions, reporting and research in each specific demographic.
(Privately Held; 1-10 employees; Entertainment industry)
January 2001 — October 2006 (5 years 10 months)
This position consists of managing events, as well as staff to ensure events are properly executed, and clients' needs are met.
Responsibilities in event management and marketing – logistics, venue management, on-site staff management, event scheduling, budgeting, talent scouting/booking, stage/area management, public relations, ethnic/Asian marketing. Occasional responsibilities in corporate marketing and artist road management.
Events include: Asian American Music Conference, Asia Pacific Festival and Tradeshow Las Vegas, Six Flags Marine World Filipino Family Day, Chinese New Year Street Fair, Fiesta Filipina SF & LV, and more.
(Non-Profit; 201-500 employees; Philanthropy industry)
April 2001 — May 2003 (2 years 2 months)
(Privately Held; 1-10 employees; Entertainment industry)
January 2002 — December 2002 (1 year )
Event and lifestyle marketing for new album releases and artists under major record labels. Artists/events include: Moby, Solange, O-Town, Monster Truck Rally and more. Responsibilities include: Flyer handouts, booth setup, radio request calls, event marketing implementation.
Business , 2007 — 2009
HS , 1995 — 1998
High School , 1994 — 1995
culture, media, music, magazines, the piano, travel, language, writing, tennis
Community Emergency Response Team (CERT), Disaster Service Worker, National Association of Professional Women (NAPW) ,Y&S, Manchester's Who's Who, Phi Beta Lambda (PBL)
Westmoor High School Business Wall of Fame, ACAP Alumni, Daly City Chamber of Commerce Scholarship Award, TIPS Certification, First Aid/CPR/AED Certification