Christina Luna

Artist Management and Entertainment Services

San Francisco Bay Area

Current
  • Owner/Manager at The Luna Co.
Past
  • Manager at immij Ladies
  • San Francisco City Manager at Millenium Sales & Promotions
  • Director of Events at Prime Image Media Group
  • Student Assistant at J. David Gladstone Institute
  • San Francisco Marketing Representative at Market Development Company
Education
  • Notre Dame de Namur University
  • Westmoor High School
  • Serramonte Del Rey
Connections
301 connections
Industry
Entertainment
Websites

Christina Luna’s Summary

Much of my work experience has been in event management, particularly in outdoor culture themed festivals in the San Francisco Bay Area, as well as Las Vegas. Through these events I have been able to build a network of artists, business persons, and media personnel so that I can effectively create an event or marketing program from start to finish. I have been involved with corporate and field marketing. Much like a big scale event, I execute several marketing programs by being able to provide a solid support staff in a timely manner. I have formed a personal niche in the music industry, focusing on the advancement of Asian American music artists in the United States as well as connecting with artists in Asia. My experience has enabled me to effectively manage independent and major label artists and all of their major projects all around in entertainment.

Christina Luna’s Specialties:

My industry of expertise include the Asian/Asian American music and entertainment industries -- including artists and industry professionals. Alongside this industry I have a great knowledge on the Asian cultures and communities in the US. Experience: creating events, talent scouting, booking entertainment, managing artists, creating marketing campaigns, road and tour management, corporate marketing, field marketing, ethnic marketing, public relations, staff training, and business management.


Christina Luna’s Experience

  • Owner/Manager

    The Luna Co.

    (Entertainment industry)

    February 2007Present (2 years 10 months)

    The Luna Company is an artist management and entertainment company providing services in artist management, event production and marketing. Services include: artist management, consultation, road/tour management, creative team management, industry liaison, publicity/promotions, event production, booking services.

  • Manager

    immij Ladies

    (Entertainment industry)

    January 2003July 2008 (5 years 7 months)

    Record Label and artist manager - managing artists' career, managing creative team and marketing team, creating marketing campaigns, producing albums, road management, tour production and support.

  • San Francisco City Manager

    Millenium Sales & Promotions

    (Marketing and Advertising industry)

    November 2006May 2007 (7 months)

    Field Marketing Supervisor for the San Francisco Bay Area, for the client, MoneyGram International in the Hispanic, Chinese and Filipino market.
    Duties include: Staff hiring and supervision, creating shift schedules for on-site location and event promotions, reporting and research in each specific demographic.

  • Director of Events

    Prime Image Media Group

    (Privately Held; 1-10 employees; Entertainment industry)

    January 2001October 2006 (5 years 10 months)

    This position consists of managing events, as well as staff to ensure events are properly executed, and clients' needs are met.

    Responsibilities in event management and marketing – logistics, venue management, on-site staff management, event scheduling, budgeting, talent scouting/booking, stage/area management, public relations, ethnic/Asian marketing. Occasional responsibilities in corporate marketing and artist road management.

    Events include: Asian American Music Conference, Asia Pacific Festival and Tradeshow Las Vegas, Six Flags Marine World Filipino Family Day, Chinese New Year Street Fair, Fiesta Filipina SF & LV, and more.

  • Student Assistant

    J. David Gladstone Institute

    (Non-Profit; 201-500 employees; Philanthropy industry)

    April 2001May 2003 (2 years 2 months)

  • San Francisco Marketing Representative

    Market Development Company

    (Privately Held; 1-10 employees; Entertainment industry)

    January 2002December 2002 (1 year )

    Event and lifestyle marketing for new album releases and artists under major record labels. Artists/events include: Moby, Solange, O-Town, Monster Truck Rally and more. Responsibilities include: Flyer handouts, booth setup, radio request calls, event marketing implementation.


Christina Luna’s Education

  • Notre Dame de Namur University

    Business , 20072009

    Activities and Societies:
    Phi Beta Lambda (PBL)
  • Westmoor High School

    HS , 19951998

    Activities and Societies:
    Future Business Leaders of America, Business Hall of Fame Award, California Scholarship Foundation
  • Serramonte Del Rey

    High School , 19941995


Additional Information

Christina Luna’s Websites:

Christina Luna’s Interests:

culture, media, music, magazines, the piano, travel, language, writing, tennis

Christina Luna’s Groups:

Community Emergency Response Team (CERT), Disaster Service Worker, National Association of Professional Women (NAPW) ,Y&S, Manchester's Who's Who, Phi Beta Lambda (PBL)

Christina Luna’s Honors:

Westmoor High School Business Wall of Fame, ACAP Alumni, Daly City Chamber of Commerce Scholarship Award, TIPS Certification, First Aid/CPR/AED Certification


Christina Luna’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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