Christin Accomando

Current

Marketing Communications Associate at AccuQuote

Past

Marketing Communications Intern at AccuQuote
Public Relations Intern at Taylor PR
Corporate Relations Intern (Allstate Financial) at Allstate Insurance

Marketing and Communications Intern at OSF Saint Joseph Medical Center

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Education

Illinois State University

Recommended

2 people have recommended Christin

Connections

50 connections

Industry

Public Relations and Communications

Websites

Christin Accomando’s Summary

Recent, enthusiastic graduate with a B.S. degree in Public Relations from Illinois State University. Excited about my new career in the public relations/marketing communications industry.

Christin Accomando’s Specialties:

Public Relations, Marketing Communications, Feature Writing, Journalistic/AP Style, Ad Copy, Social Media

Christin Accomando’s Experience

Marketing Communications Associate

AccuQuote

(Privately Held; Insurance industry)

September 2009 — Present (3 months)
Marketing Communications Intern

AccuQuote

(Privately Held; Insurance industry)

June 2009 — September 2009 (4 months)

Conducted daily monitoring of news and social media outlets while identifying new business opportunities. Responded to consumer feedback regarding editorial and/or creative ad concepts. Executed extensive social media outreach, not limited to drafting daily blog posts, podcast and video scripts and exerting a presence on social networking sites. Drafted monthly press releases and bylined articles while working with the analytics team to develop SEO tactics. Executed media relations by generating reports based on quality media hits and media interviews.

In addition, I assisted in developing marketing communications materials including, but not limited to brochures, newsletters, email/promotional communications and ad copy.

*Attended BlogWell Minneapolis: How Big Brands Use Social Media
Public Relations Intern

Taylor PR

(Privately Held; Public Relations and Communications industry)

January 2009 — May 2009 (5 months)

Conducted media relations and social media monitoring for fortune clients. Exercised high-volume pitching efforts to boost client reputation and enhance quality of media placements. Created media lists to ensure contact of appropriate media professionals. Crafted clip reports and reputation assessments to show overall performance of media relations efforts.

Additional responsibilities included participating in new business research and emerging media outreach.
Corporate Relations Intern (Allstate Financial)

Allstate Insurance

(Public Company; ALL; Insurance industry)

May 2008 — August 2008 (4 months)

Served as editor of the Allstate Financial intranet site, where I wrote feature articles about the financial services industry in order to increase knowledge among Allstate Financial employees. The articles complemented the Allstate Financial Retirement Campaign, which launched in the summer of 2008. In addition to writing articles, I redesigned the Allstate Financial employee e-newsletter. The newsletter redesign lead to an overall increase of employee readership after distribution. I was able to maintain readership measurement trends and reports using, HBX, online surveys and conducting focus groups.

Served as a member of the Allstate Financial Strategic Communications Team, where I contributed ideas to improving internal communication strategies and tactics among Allstate Financial employees.

Additional responsibilities included supplying agents with by-lined press material and creating a resource depository for agents to seek information.
Marketing and Communications Intern

OSF Saint Joseph Medical Center

(Hospital & Health Care industry)

January 2008 — May 2008 (5 months)

Created marketing collateral for new business opportunities, health fairs and special events. Designed internal and external promotional materials, using Publisher and Adobe. Assisted with the coordination of events, which included making arrangements and supervising. Served as lead writer and editor of the organization's internal, quarterly magazine, which required journalistic/AP writing style and interviewing of hospital staff for feature articles.

Christin Accomando’s Education

Illinois State University

B.S. , Public Relations, English , 2005 — 2008

Activities and Societies:

PRSSA - Award winning chapter
PRogressive Image (PRI) - ISU's student-run public relations firm

Additional Information

Christin Accomando’s Websites:

Christin Accomando’s Interests:

Public Relations, Media Relations, Community Relations, Employee Relations, Market Research, Social Media, B2B, B2C, Social Responsibility, New Business Initiatives, Copywriting