Christian Swanson

Current

First Impressions Team Leader at Christian Assembly
Chief Innovation Officer and Co-Founder at SearchSalt

Past

VP Digital Marketing & CTO at ADM Marketing
Chairman at CCE Holdings, Inc.
Chief Marketing Officer and Co-Founder at DupliQuote

Video Engineer at Freelance
CEO and Co-Founder at TapeStockOnline.com
Editor at Fox Sports Net
President at IBC Hollywood
Line Producer at Freelance
Consulting Engineer at BBC Worldwide
Editor at Fox Sports Net
General Facility Manager at Pacific Television
Assistant Manager at Laemmle Theatres

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Education

MAP
Taylor University

Recommended

13 people have recommended Christian

Connections

264 connections

Industry

Internet

Websites

Christian Swanson’s Summary

Entrepreneurial leader with experience in managing effective, measurable internet marketing initiatives and profitable online commerce teams. A highly creative problem-solver with a rich ten-year history in the world of internet marketing.

Christian Swanson’s Specialties:

Expert in search engine technologies and internet marketing.

Christian Swanson’s Experience

First Impressions Team Leader

Christian Assembly

(Non-Profit Organization Management industry)

April 2009 — Present (4 months)

Recruiting and managing volunteers, developing emergency response plans and coordinating live events.
Chief Innovation Officer and Co-Founder

SearchSalt

(Privately Held; 1-10 employees; Internet industry)

November 2005 — Present (3 years 9 months)

SearchSalt provides advertising agencies, direct marketers and public relations firms with advanced strategies and proprietary tools for designing, deploying and managing paid search campaigns. Our systems for dynamically generating millions of unique landing pages enable pay-per-click advertisers to work effectively in the long tail.
VP Digital Marketing & CTO

ADM Marketing

(Marketing and Advertising industry)

August 2006 — September 2008 (2 years 2 months)

Taught a 59-year-old direct marketing company how to be effective at online marketing: Introduced and launched a range of internet marketing services that yielded $2 million in annual billings. Other accomplishments include:
• Largest client saw a 24% savings in cost-per-click, while realizing 4.75 times the online traffic.
• Managing the technology team to develop internet marketing capabilities.
• Developing new analysis and pitch methodologies.
• Rewrote company’s mission statement to recognize new integrated online/offline approach.
Chairman

CCE Holdings, Inc.

(Venture Capital & Private Equity industry)

February 2002 — December 2007 (5 years 11 months)

CCE Holdings, Inc. conceives, builds, grows and (typically) sells technology businesses.
Chief Marketing Officer and Co-Founder

DupliQuote

(Privately Held; 1-10 employees; Internet industry)

September 2004 — August 2006 (2 years)

DupliQuote was conceived in 2004 as an online exchange for duplication and replication companies and producers needing their services:
• Provided executive leadership and direction over all business development, core technology development and data collection personnel.
• Developed integrated marketing strategy and oversaw its implementation.
• Realized an 8% response rate with direct mail campaign.
• Created first known dynamic content management system to improve paid-search quality scores.
• Launched distinctive print advertising to provide brand recognition support for the other, more actionable, marketing channels.
Video Engineer

Freelance

(Broadcast Media industry)

1995 — 2004 (9 years)
CEO and Co-Founder

TapeStockOnline.com

(Privately Held; 1-10 employees; Internet industry)

January 2000 — September 2004 (4 years 9 months)

Started and grew TapeStockOnline.com to 3,000 online retail transactions per month. At the time of its sale in September 2004, TSO was the largest online recordable media retailer in the world with over 65,000 shipped orders. Building on the marketing foundation laid in those early years, it continues its market dominance to this day.
• Developed the web marketing strategy; grew monthly sales to $300,000 on a $12,000 per month advertising budget
• Oversaw development and implementation of a pricing tool which continuously monitored competitors prices and suggested pricing adjustments needed to maintain competitive advantage
• Oversaw the design, manufacture and launch of TSO exclusive product
• Negotiated wholesale agreements with vendors in the US, Europe and Asia
• Negotiated sale of the company
Editor

Fox Sports Net

(Public Company; 10,001 or more employees; Broadcast Media industry)

January 2001 — 2003 (2 years)

Mostly edited sports highlights. Also edited a NASCAR pilot and some "Best Damn Sports Show" skit pieces.
President

IBC Hollywood

(Privately Held; 1-10 employees; Media Production industry)

January 1998 — March 2000 (2 years 3 months)

Negotiated a buyout of an existing broadcast production faciilty and turned it into a prime destination for major news agencies, cable networks, and entertainment publicity.
• Directed integrated marketing efforts that grew year-over-year sales by 221%.
• Hired and managed production teams of 3 to 30 to meet the unique needs to our clients.
• Grew client base to include CBS, Fox, BBC, MSNBC, A&E, ESPN, Paramount, Warner Bros, Miramax, Reuters, BET, APTV, EBU, as well as broadcasters in 16 countries on five continents.
• Researched worldwide pricing comparables and negotiated facility-to-facility discounts to acheive packaged pricing.
Line Producer

Freelance

(Broadcast Media industry)

1995 — 1999 (4 years)

I have managed large productions for international broadcasters' occasional Southern California productions. In this capacity I handled all location related budgeting, crewing, outside resource sourcing (including satellite and/or fiber transmission services, production equipment rental, support equipment services, makeup and catering) before the program's regular production leadership arrived in country. Crews for these productions varied in size from three to nearly three hundred. On the day of the production I would turn over authority to the credited producer and serve as his/her assistant. For this service my only end credit was typically "special thanks" because the program's normal production crew received all their normal credits. I served in this capacity for:
• Seven comedy specials
• One Australian Ironman competition
• Two major awards programs
• 20+ multi-camera studio productions
• 200+ in-studio and/or remote location interviews
• Four remote corporate events
Consulting Engineer

BBC Worldwide

(Privately Held; 1001-5000 employees; Broadcast Media industry)

January 1997 — November 1998 (1 year 11 months)

• Worked with London-based chief engineer to assess problems with and design solutions for their new multi-tiered (global, regional and local) commercial cueing system.
• Liaised by phone, fax, email and face-to-face with network origination personnel, component manufacturers, Asian, European and North American service providers and local cable head-ends around the globe to solve practical issues and actually make the systems work.
• Project required enough creativity, imagination and technical knowledge to specifying features and functions of electronic components that had not previously existed, enough hands-on skill to personally install same systems, and enough mental fortitude to stay on the job site until the system worked – the Singapore installation required two trips, of two weeks each.
• Project also required the ability to train personnel and provide impromptu and ad hoc technical support to both service providers and clients.
Editor

Fox Sports Net

(Public Company; 10,001 or more employees; Broadcast Media industry)

August 1997 — March 1998 (8 months)

Mostly edited sports highlights.
General Facility Manager

Pacific Television

(Broadcast Media industry)

January 1993 — July 1997 (4 years 7 months)
Assistant Manager

Laemmle Theatres

(Entertainment industry)

1992 — 1993 (1 year)

Multiplex art theater on Sunset Blvd.

Christian Swanson’s Education

MAP

Management Development Program 2005 — 2008
Taylor University

Business Administration, Marketing 1987 — 1989

It's amazing how much trouble you can get into, even without alcohol.

Activities and Societies:

Cow Tipping, Snipe Hunting, going to Ivanhoe's for awesome milk shakes, ice-surfing on the sidewalks with bed sheets and dinning commons trays, debating the turd-like nature of "The Hurl" (sculpture) and driving to Indianapolis to see if civilization still existed outside the Brigadoon of Upland Indiana.

Additional Information

Christian Swanson’s Websites:

Christian Swanson’s Interests:

Downhill Skiing, Aviation, Architecture, Old and/or Exotic Cars, New Ideas and Technologies.

Christian Swanson’s Groups:

International TV Professionals
On Startups - The Community For Entrepreneurs
Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
Inbound Marketers - For Marketing Professionals
Online Marketing Experts
Taylor University Alumni
HDTV Group
SMX - Search Marketing Expo
Search Engine Strategies Conference & Expo
TV News
eMarketing Association Network
Online Advertising Professionals
ThoseinMedia
Starbucks' Enthusiasts
MacUser
Etail Careers.com
Chief Marketing Officer (CMO) Network
Search Marketing Salon
Search Engine Land
Fusion
Marketing Communication
E-Commerce Solutions
Film TV Professionals
Online Marketing Network
ECOM Experts, e-commerce / online marketing (6500+ Members)
Software + Services (SAAS)
Media Professionals Worldwide
PPC Marketing
CMO Executive Network
Pay Per Click Summit
PPC Pro People
Sales and Marketing Professionals Promoting HighTech and Technology in Los Angeles and its Vicinity
The Official Yahoo! Online Advertising Group
Search Marketing Careers