Christian Moritz

Current

Vice President, Brand and Digital Media at National Association of Manufacturers

Past

Director Field Advertising & Promotions at Pepsi Bottling Group
Director, Brand Strategy at Choice Hotels
Senior Brand Manager at AOL

Brand Manager at H. J. Heinz Company
Marketing Manager at Molson Coors Brewing
Consultant at Impact Economics
Associate Portfolio Manager at Bank of New York Mellon

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4 more...

Education

University of Pittsburgh - Joseph M. Katz Graduate School of Business
Westminster College
Churchill High School

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Recommended

4 people have recommended Christian

Connections

355 connections

Industry

Marketing and Advertising

Websites

Christian Moritz’s Summary

*Results producing marketing professional with a proven 16 year record of accomplishment in business unit management and brand strategy within consumer products / services primarily in large global public corporations.
*Passionate about new products, services, start-ups and consulting.
*Expertise in a variety of verticals: consumer products and services, food, beverage, hospitality, tech, financial, B2C.
*Worked on the client, agency and consultant side.
*Adept at communicating with senior management, vendors, and cross-functional departments.
*Led 10 direct reports with full P&L responsibility.

Christian Moritz’s Specialties:

*Strategic Planning, Business Unit Leader, Product Marketing
*Advertising, New Product Development, Research, Innovation
*Promotions, Business Development, Finance, P&L
*Web 2.0, e-commerce, direct online, SEO,
*Team Leader, Public Speaking, Presentations
*Account Management, Franchisee Relations, Project Management

Christian Moritz’s Experience

Vice President, Brand and Digital Media

National Association of Manufacturers

(Non-Profit; Government Relations industry)

February 2009 — Present (11 months)

*Responsible for brand strategy, positioning, mission and identity for the nations largest manufacturing trade association.
*Expanding the voice of the N.A.M. brand into digital media channels such as blogs, Twitter, video, websites, SEO, SEM and social media.
Director Field Advertising & Promotions

Pepsi Bottling Group

(Public Company; 10,001 or more employees; PBG; Consumer Goods industry)

February 2008 — January 2009 (1 year )

*Responsibility for $30MM annual radio advertising buy across 170 east coast radio/TV stations.
*Activation of marketing plans (NFL, NASCAR, MLB) at retail and prestige properties through media and promotions.
*Led team of 10 in multiple locations with approximately 90 active projects.
Director, Brand Strategy

Choice Hotels

(Public Company; CHH; Hospitality industry)

February 2005 — January 2008 (3 years )

*Choice is one of the world’s largest hotel franchisors with 5,300 hotels in 40 countries: Comfort, Quality, Sleep, Clarion, Econo Lodge.
*Managed the Quality Inn (730 hotels) business unit.
*Managed the Econo-Lodge (1,100 hotels) business unit.
*Led M&A team evaluating the acquisition of hotel chain.
*Managed and developed direct reports.
Senior Brand Manager

AOL

(Public Company; 5001-10,000 employees; TWX; Internet industry)

March 2004 — February 2005 (1 year )

*Performed consumer research and presented business case in support of the launch of AOL 9.0 Security Edition.
*Executed segmentation plan dividing AOL into four unique views in order to increase relevancy and usage.
Brand Manager

H. J. Heinz Company

(Food Production industry)

May 1999 — April 2004 (5 years )

*Brand Manager for Poppers frozen snacks.
*Assoc. brand manager for Ore-Ida frozen potatoes.
*Assoc. brand manager all Heinz frozen brands (Ore-Ida, Bagel Bites, TGIF, Smart Ones) in Sams, Costco Club channel.
*Achieved a thorough knowledge of a CPG product management.
*Researched, developed and executed multi-year business plan, resulting double digit increase in sales and profit.
*Integrated three newly acquired M&A snack brands.
*Launched line extensions for Poppers and Ore-Ida.
*Managed multiple advertising, public relation and promotion campaigns.
*Presented plans to senior management.
*Completed a wide range of custom research studies.
*Led cross functional matrix teams.
*Managed and developed direct reports.
Marketing Manager

Molson Coors Brewing

(Public Company; TAP; Consumer Goods industry)

June 1997 — May 1999 (2 years )

•Increased the efficiency of consumer media & promotion strategies through integrated geo-demographic targeting.
•Created new micro-marketing targeting programs within the Coors brand management and sales divisions.
•Presented shelving recommendations to accounts (Wal-Mart, Safeway, Ahold) resulting in new authorizations.
Consultant

Impact Economics

(Management Consulting industry)

June 1995 — June 1997 (2 years 1 month)

IE is a full-service management consulting company that services a wide range of Fortune 500 corporate clients.
*Managed numerous consumer facing research studies: new product, strategic positioning and customer satisfaction.
*Designed surveys, analyzed statistics, moderated focus groups, developed new products, supervised research staff.
Associate Portfolio Manager

Bank of New York Mellon

(Public Company; BK; Financial Services industry)

May 1992 — June 1995 (3 years 2 months)

*Researched and recommended assets for fund rebalancing of both institutional & private clients.
*Executed fundamentals of portfolio management: equities, fixed income, emerging markets, options and derivatives.
*Analyzed, interpreted and consolidated investment plans to comply with SEC & GAAP standards.
*Calculated present and future value, IRR, accruals and ERISA cost for Fortune 500 CFO corporate clients.

Christian Moritz’s Education

University of Pittsburgh - Joseph M. Katz Graduate School of Business

MBA , Business , 1995 — 1997
Westminster College

BA , Business , 1988 — 1992
Churchill High School

1984 — 1988