Christian McKinney

Digital Content Director at WALB-TV

Albany, Georgia (Albany, Georgia Area)
Broadcast Media

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Christian McKinney's Overview

  • Production Assistant at MRN Radio, International Speedway Corporation

129 connections


Christian McKinney's Summary

Hi there.
My name is Christian McKinney, and I'm the Digital Content Director of WALB-TV in Albany, GA.

Right now my biggest focus is:

+Content Management
+Social Media Strategy
+User Experience

My drive is for all things digital. Everything I produce is tailored for maximum exposure, whether it is over the internet, live via satellite, microwave, or cell network streaming.

When I'm not dreaming of shredding powder on my snowboard or making photo art, I write commercials and marketing campaigns for fun. I'm fascinated by mobile application technologies.

Christian McKinney's Experience

Digital Content Director

WALB-TV, Raycom Media

Public Company; 51-200 employees; Broadcast Media industry

May 2013Present (1 year 5 months) Albany, Georgia

Oversee all digital news content, traffic, user experience, and audience engagement, while managing social media, newsletters, and articles.


WBIR-TV, Gannett

Public Company; 10,001+ employees; GCI; Media Production industry

January 2011May 2013 (2 years 5 months) Knoxville, TN

•Develop and organize newscasts; coordinate with reporters, photographers, and producers to present daily microwave and satellite live remote segments.
•Research for, schedule, and coordinate multiple guests for live interviews in studio and on location.

Producer/Multimedia Journalist

WCYB-TV, Bonten Media Group

Privately Held; 51-200 employees; Entertainment industry

March 2008January 2011 (2 years 11 months) Bristol, VA

•Newscast producing, including writing, live elements, block development, and organization.
•Multimedia reporting, including shooting, writing, and editing daily news under extreme time constraints.
•Integrate new technology and social networking tools for expanded reach as part of Bonten New Media Council


Blount Today, E. W. Scripps

Public Company; 1001-5000 employees; SSP; Media Production industry

January 2008March 2008 (3 months) Maryville, TN

Business and feature reporter, covering local business news, including startups and other area companies.

Production Assistant

MRN Radio, International Speedway Corporation

June 2006May 2007 (1 year) Charlotte, North Carolina

During this 12 month internship program I was selected to assist with live on-site video production, including producing, video editing, and working as a live camera operator while traveling on Nascar's annual circuit.

Christian McKinney's Skills & Expertise

  1. New Media
  2. Video Editing
  3. Social Networking
  4. Photography
  5. Television
  6. Broadcast
  7. Videography
  8. Avid
  9. Social Network Strategy
  10. Copywriting
  11. Final Cut Pro
  12. Producing
  13. ENPS
  14. Edius
  15. News
  16. Adobe Creative Suite
  17. User Interface Design
  18. Photo Editing
  19. Radio
  20. iNews
  21. User Experience
  22. Content Management
  23. Content Delivery
  24. Social Media
  25. Branding & Identity
  26. Management
  27. Gamification
  28. Problem Solving

View All (28) Skills View Fewer Skills

Christian McKinney's Volunteer Experience & Causes

  • Volunteer Interests

    • Causes I care about:

      • Arts and Culture
    • Organizations I support:

      • Second Harvest Food Bank
      • Operation Christmas Child

Christian McKinney's Additional Information


social media, web trends, mobile application development, television, photography, travel, motorsports, radio, snowboarding, golf, tennis

Groups and Associations:

Contact Christian for:

  • career opportunities
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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