- Greater Los Angeles Area
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Deep and wide. Seasoned corporate executive with unique experience in product management, communications and e-commerce marketing initiatives. Customer-focused product/service advocate. Highly skilled at tuning message to audience and communicating to consumers, corporate partners, engineers, media and analysts. Strong team mentor who believes in building a team to scale. Great sense of humor.
Specialties:Corporate communications, crisis management, strategic counsel, core messaging, public companies, quiet period communications, media relations, analyst relations, international support, online media, print media, broadcast media, social media, business-to-business, business-to-consumer, retail, e-commerce, marketing communications, customer lifecycle, cross-functional coordination and communication, multivariate testing, new business pitches
Set strategy and manage program implementation for customer communications, marketing communications, social media, public relations, and partner communications. Contribute to investor relations activities and outreach in conjunction with CEO, CFO and IR agency.
Direct-line management responsibilities for public relations, social media, marketing communications and web development teams; Set core messages and communication strategy; Established baseline and ushered communications efforts during corporate quiet period following S-1 filing with SEC; Coordinate ongoing public relations activities with investor relations initiatives; Serve as primary spokesperson for company products and market trends
Managed interactive development team including .NET engineers, designers and coders; Oversaw design, implementation and optimization of web-based sales channels (in-airport captive portals) and online assets (corporate web site, co-marketing landing pages, etc.); Doubled customer base penetration of software among new customers; Utilized multivariate testing tools to maximize revenue at point of sale; Coordinated implementation of co-marketing agreements with McDonald’s, Microsoft, Cisco, Nokia and other corporate partners; Collaborated on corporate branding initiative, including new corporate positioning and visual identity system (logo, palette, style guide)
Directed Web site development and maintenance for numerous sites; coordinated with engineering on development to support features; Coordinated walled gardens, landing pages and other web-based co-marketing vehicles with Retail Services; Managed public relations efforts, including press release schedule and speakers bureau; Drafted and edited press releases; Developed product marketing materials for sales and professional services teams; Defined, executed and maintained partner reporting portal for monitoring service usage; Oversaw external agencies in execution of responsibilities; Managed contracts to budget
Managed day to day product efforts for Windows, Windows Mobile (PPC), Macintosh, and Palm client software and SDKs; Established product requirements, feature descriptions and roadmaps; Oversaw client development efforts for 4 years, including build management and preliminary QA testing; Shipped two major versions and six minor versions for Windows clients
Directed corporate PR for the incubator and its founders (Sky Dayton and Jake Winebaum); consulted with incubated companies on launch strategies and media introductions. Clients: Business.com, USBX, Change.com, Icebox, eMemories, eParties, JAMDAT, Boingo Wireless.
Led the team in charge of PR for Microsoft's MSN portal (MSN.com), communications services (Hotmail and Messenger), and acquisitions (LinkExchange, etc.). Launched MSN Messenger, Microsoft Passport. Helped drive the portal wars.
Established office in Singapore to service Compaq's APAC Regional needs. Coordinated programs cross-country with input from HQ in Houston and localizing to regional requirements. Provided feedback to HQ on regional appropriateness of programs. Hired local staff and created a sustaining account portfolio.
Clients: Compaq Computer, Aavid, Octel
Clients: Compaq Computer, Candle Corp, Emulex, Motorola, Xircom
Clients: California Lottery, California Department of Forestry and Fire Protection, Denny's Restaurants, Carl's Jr. Restaurants, The Weather Channel
Worked with the corporate and IR team on programs for real estate and financial companies.
- Corporate Communications
- Analyst Relations
- Marketing Communications
- New Media
- Social Media
- Media Relations
- Crisis Management
- Multivariate Testing
- Customer Lifecycle...
- Strategic Counsel
- Product Launch
- Integrated Marketing
- Mobile Devices
- Strategic Communications
- Product Management
- Strategic Partnerships
- Digital Marketing
- Social Media Marketing
- Press Releases
- Public Relations
- Product Marketing
- Corporate Branding
- Thought Leadership
- Go-to-market Strategy
- Digital Media
- See 21+ See less
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