Singapore
- Current
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- Head of Brand Advertising, APAC at AdMob
- Past
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- Country Sales Manager - Singapore, Indonesia and Vietnam at Microsoft
- Strategist, Business Development at Initiative Interactive
- Analyst, Business Development at Mediaedge:cia
- Assistant Analyst at Publicis Team One Advertising
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Christian Cadeo’s Experience
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Head of Brand Advertising, APAC
AdMob
(Privately Held; Wireless industry)
June 2009 — Present (7 months)
Primary role is to drive revenue and evangelize AdMob's products and services in Asia-Pacific with focus on brand clients.
Selected Key Responsibilities
• Create sales plan, prospect list, and focus on driving a strong revenue stream for the company.
• Evangelize the mobile adverting value proposition and communicate strategically with advertisers.
• Represent AdMob industry events. -
Country Sales Manager - Singapore, Indonesia and Vietnam
Microsoft
(Public Company; MSFT; Computer Software industry)
January 2006 — June 2009 (3 years 6 months)
Manage and oversee the activities of external Sales Partner. Focus is on developing the business, growing revenue and increasing Sales Partner satisfaction, loyalty and overall ability to drive the Microsoft Online business in each respective country.
Selected Key Responsibilities
• Set the overall business strategy and direction for Microsoft Online in Singapore and previously Indonesia and Vietnam.
• Development of Sales Partner business via necessary training and development needs, appropriate scorecards to monitor business and providing leadership to help them build and develop their teams.
• Responsible for hitting revenue target levels by identifying opportunities for growth including distribution and partnership deal flow as well as actively monitoring and managing the Sales Partner pipeline.
• Act as an ambassador to establish market leadership of Microsoft Online via conferences, speaking engagements and digital advertising workshops. Focus is on providing industry and product knowledge and demonstrations.
Selected Key Achievements
• Singapore: Exceeded last quarter quota by 112%.
• Indonesia: Led sales team to deliver strong revenue results achieving 66% of overall yearly budget within five months.
• Vietnam: Built up a fully functioning sales team with all necessary headcount to succeed in the business within four months. Spearheaded the legal framework for the partnership towards closure.
• Sourced an M&A deal that closed with a minority investment by Microsoft (Affle).
Account Manager
Responsible for selling all online marketing programs below $500K through the following digital advertising extensions: Online, Xbox, Search, In-game advertising and Email. Managed all the online ad sales initiatives from front-end to back-end, sales and implementation within defined territory list. -
Strategist, Business Development
Initiative Interactive
(Public Company; Marketing and Advertising industry)
2005 — 2006 (1 year )
Oversaw the online display and search media planning for clients’ advertising, determining appropriate ways to reach target population, including when and in which venues to place marketing message. Key responsibilities included managing staff of Junior Strategist and all online business development initiatives in conjunction with Vice President.
Selected Business Development Wins
• Albertsons Grocery Store – Annual gross billings of $1MM+
• ConocoPhillips Petroleum – Annual gross billings of $400K+
• Home Depot Online – Annual gross billings of $300K+
Selected Key Achievements
• Solely oversaw and managed the review for a new Search Engine Marketing firm for an existing client.
• Responsible for redesign of Investment Team from traditional buying to engagement and activation planning -
Analyst, Business Development
Mediaedge:cia
(Public Company; WPPGY; Marketing and Advertising industry)
2003 — 2005 (2 years )
Responsible for defining and implementing a consumer communications strategy by determining ROI on advertising expenditures. Part of new business development team in conjunction with Senior Partner. Managed and coordinated all internal resources for development of local new business development pitches. Supervised and mentored planning staff of two Assistant Analysts.
Selected Business Development Wins
• Amgen – Annual gross billings of $2MM+
• DHL – Retained account after review with annual gross billings of $4MM+
• Netflix – Annual gross billings of $1MM+
Selected Key Achievements
• Founding member of MEC: Connect - launched west coast office as solo operation in 2004. Developed business plan and recruiting strategy. -
Assistant Analyst
Publicis Team One Advertising
(Public Company; 1001-5000 employees; PUB; Marketing and Advertising industry)
2002 — 2003 (1 year )
Assisted in the development and implementation of strategic branding and creative solutions to support online and offline advertising for clients. Key clients included Lexus Automotive, Boost Mobile and Air New Zealand Airlines.
Additional Information
Christian Cadeo’s Websites:
Christian Cadeo’s Interests:
finance, LBO, private equity, physics, relativity, quantum mechanics, technology, investing, BPO, Web 2.0, business, privatization of SOE (state-own-enterprises), development in South East Asia, search, SEO, PPC, web analytics, mobile, ad networks, venture capital, vc
Christian Cadeo’s Contact Settings
Interested In:
- expertise requests
- business deals
- reference requests
- getting back in touch
