Christian Busch

Current

• Board Advisor at shoeboxed.com
• Vice President, Marketing at Takkle

Past

• Vice President, Marketing at Cellfish Media
• Director Online Marketing at Bookspan (Bertelsmann/Time Warner)
• Assistant Director Email Marketing & Business Development at Bookspan

• Manager Business Development at Bookspan
• Consultant Marketing@Media at Bertelsmann
• Engagement Manager at Confluentes Consulting
• Business Development Intern at 12snap

see less...

4 more...

Recommended

10 people have recommended Christian

Connections

500+ connections

Industry

Online Media

Websites

• My Blog

Christian Busch’s Summary

Marketing and Business Development expert adept at creating and managing new and existing revenue streams and partnerships. Confessed social media geek. Self-starter with proven strategic and operational experience. Information catalyst with extensive direct marketing and analytical expertise. Multilingual team player and relationship-builder with exceptional communication and presentation skills. Fluent in English, Spanish, German and good knowledge of Italian. Interested in European contacts as well.
I am excited about the convergence of old and new media and the creative disruption brought by high-speed Internet. Great fan of the tech startup scene and always curious to hear and see about new ideas and business models. Open to professional contacts within the TMT sector and adjacent areas.

Christian Busch’s Specialties:

Online Marketing, mobile marketing, new business development, launch and build-out of new businesses and applications; Generating and executing win-win partnerships. Expert marketing knowledge ranging from customer acquisition (Online, TV, Print, Direct Mail), Retention and Activation, Product Development and Direct Marketing Knowledge, technological trends (Web 2.0, Video, Blogging, Social Networks, RSS) and mobile. European and American business experience and mindset.

Christian Busch’s Experience

• Board Advisor

  shoeboxed.com

  (Privately Held; 11-50 employees; Internet industry)

  June 2008 — Present (5 months)

  Shoeboxed is revolutionizing receipts management for entrepreneurs, individuals and small businesses. I am helping them grow their business. If you are interested in working with them or investing in them, contact me.

• Vice President, Marketing

  Takkle

  (Privately Held; 11-50 employees; Internet industry)

  January 2008 — Present (10 months)

  Responsible for all of Marketing including customer acquisition, retention, product development etc. I'm always looking for talented people and contacts in the online and sports space! Takkle is the leading social media website for high school athletes.

• Vice President, Marketing

  Cellfish Media

  (Privately Held; 201-500 employees; Information Technology and Services industry)

  April 2007 — January 2008 (10 months)

  Responsible for all aspects of customer acquisition (Online, Mobile, TV), retention and product management for premium SMS products and the cellfish.com mobile social networking platform. Managed team of media buyers, creative and marketing. Cellfish Media is part of Lagardere Group.

• Director Online Marketing

  Bookspan (Bertelsmann/Time Warner)

  (Privately Held; 1001-5000 employees; Online Media industry)

  January 2006 — April 2007 (1 year 4 months)

  Responsible for 35 websites and all email marketing. Managing team of 20 FTEs. Areas of responsibility include site merchandising, analytics, testing, optimizing, blogging, RSS, mobile and new online initiatives such as social networking and advertising initiatives. Business Development, strategic partnerships and technological innovation focus.

• Assistant Director Email Marketing & Business Development

  Bookspan

  (Privately Held; 1001-5000 employees; Online Media industry)

  May 2005 — January 2006 (9 months)

  Responsible for all Email Marketing programs for Bookspan. Team of 6 FTEs managing more than 300 campaigns a month. Improved email revenue by over 70% through new initiatives, list building, and segmentation and streamlining of efforts. Initiated email delivery review comparing all major vendors leading to outsourcing of all email efforts at highly competitive rates. Initiated and launched blogging and RSS initiative for customer acquisition and retention.

• Manager Business Development

  Bookspan

  (Privately Held; 1001-5000 employees; Online Media industry)

  September 2003 — May 2005 (1 year 9 months)

  Developed several new online and multichannel business models while reporting directly to the President of the company. Successfully developed and launched new online business paradigm (zooba.com) . Acquired significant amount of customers through media buys, paid search, email marketing, affiliate marketing and partnerships within first 6 months after launch. Initiated, negotiated and closed partnership with digital content partner and other multichannel partners.

• Consultant Marketing@Media

  Bertelsmann

  (Privately Held; 10,001 or more employees; Publishing industry)

  December 2001 — August 2003 (1 year 9 months)

  MBA Graduate Trainee program with project phases in UK, USA and Germany. Implemented new pricing strategy and developed business plan for new concept in UK. Introduced Balanced Scorecard and corresponding realignment of incentive program in UK. Closed successful partnership with Time Inc and developed new customer retention program in USA. Conducted portfolio analysis for Australian business while in Germany (Bertelsmann worldwide headquarters).

• Engagement Manager

  Confluentes Consulting

  (Privately Held; 11-50 employees; Management Consulting industry)

  January 2000 — August 2001 (1 year 8 months)

  Acquired and managed projects for student consulting group. Generated fees exceeding $100k for group and helped two companies (insurance and mobile service provider) to strategically develop their business (led to 1 acquisition and 1 decision against market entry). Managed team of 4-6 consultants per project.

• Business Development Intern

  12snap

  (Online Media industry)

  May 2000 — August 2000 (4 months)

  Wrote business plan for new mobile application; helped launch 12snap in Italy and conducted promotion tour. Contributed to strategic shift from B2C to B2B business model.

Additional Information

Christian Busch’s Websites:

• My Blog

Christian Busch’s Interests:

Online Marketing & Business Development; Media Convergence, Wireless, Gaming, News. For fun: Traveling, Golf, Soccer, Wine, Friends.

Christian Busch’s Honors:

Speaker at industry conferences and business schools.

Christian Busch’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch