
Global Advertising & Digital Lead, Microsoft Asia Pacific - Digital Marketing Strategist with global experience.
Singapore

Global Advertising & Digital Lead, Microsoft Asia Pacific - Digital Marketing Strategist with global experience.
Singapore
Highly passionate, entrepreneurial professional with expertise and experience in building internet professional services companies, business development with MNCs, digital media sales as well as building organizational capabilities to shift the marketing mix towards digital.
Over 11 years experience in integrated internet marketing, website development, online media and digital advertising solutions & global campaign management across 3 continents (Europe, America & Asia).
Exceptional communications, training, presentation and customer relations skills, demonstrating unique talent for managing people and resolving problems.
Handling multiple projects and managing most facets of the business, by delivering unwavering performance under pressure, and responding well to challenging circumstances. Proven ability to learn fast, adapting easily to new environments. Innovative creative thinker with ability to drive new ideas from strategies into closures.
digital marketing, online advertising, digital media sales, digital online media strategy, integrated marketing, negotiation, international experience, presentation, conference speaking, award judging, search engine marketing, display advertising, media buying, atl, btl, ttl, training, workshops
(Public Company; MSFT; Computer Software industry)
February 2008 — Present (1 year 6 months)
As part of the Corporate Marketing Group, my mission is to add digital thought leadership and value to Microsoft's global advertising, relationship marketing and digital programs and leverage the opportunities digital platforms have to offer, help drive the Corporate Digital Readiness initiatives and provide agency management to Microsoft's advertising AORs: McCann Worldgroup and Wunderman.
In the past 12 months in this role, I have received 4 awards.
Formerly Member of the New York New Media Association NYNMA, Formerly New York Streaming Media Alliance NYSMA, Formerly Planning Committee of Fast Company's Community, NYC cell, Founding Member of the Mobile Marketing Council, Singapore, Member (through Microsof Advertising) of: 4As, IAS, ANA, DMAS, ADMA, IAS (Institute of Advertising Singapore) – MDAS Joint Education Committee, Economist Intelligence Unit - Global Executive Forum