Business Development/Marketing Manager at Austin Commercial
Phoenix, Arizona Area
- Current
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- Business Development/Marketing Manager at Austin Commercial
- Past
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- Sr. Community Representative at Shea Homes
- Team Leader at Russ Lyon Realty - Signature Properties
- Sales Manager at Pulte Homes and the Communities of Del Webb
- Education
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- Thunderbird School of Global Management
- Northern Arizona University, College of Business Administration
- Arizona School of Real Estate and Business
- Scottsdale Community College
- Washington High School
- Recommended
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12 people have recommended Christopher J. - Connections
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500+
connections
- Industry
- Construction
- Websites
Christopher J. Petroff’s Summary
During the past six years, Chris Petroff has played an instrumental role in the Valley of The Sun's real estate market. During Petroff’s time in residential development and luxury home brokerage, he was responsible for selling and managing nearly $100 Million in new home and luxury home inventories. During his tenure Petroff operated under the Pulte Homes/Del Webb & Shea Homes umbrellas in residential development and Russ Lyon Sotheby’s for Luxury Residential brokerage.
In early 2008, Austin Commercial hired Petroff as the Western Region Marketing and Business Development Manager. His knowledge of the Valley’s real estate development market and tenacious passion for building lasting relationships were a great match for he and Austin Commercial. His ability to grow Austin Commercial’s market share and presence in the Western Region has assisted in the strategic pursuit of new business in the Private and Public markets. Petroff has drastically enhanced Austin Commercial’s presence among Private Developers, Architects, Real Estate Attorneys, and Public Officials.
Christopher J. Petroff’s Specialties:
- Business Development
- Relationship Building
- Professional Networking
- Marketing / Branding
- Arizona Real Estate
Christopher J. Petroff’s Experience
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Business Development/Marketing Manager
Austin Commercial
(Privately Held; Construction industry)
May 2008 — Present (1 year 7 months)
Join Austin Commercial to build brand presence within Arizona and Western region. Launched rebranding initiatives, including advertising and marketing campaigns. Established and continue to develop strategic relationships and partnerships to grow reputation and revenue opportunities. Create marketing and business development action plans.
Key Accomplishments
- Identified & working with private development opportunities in excess of $1B.
- Streamlined project and proposal tracking system through implementation of tracking database, which increased interdepartmental communication and allowed more time for other pursuits.
- Achieved #6 ranking for general contractors in Ranking Arizona 2009, a direct result of rebranding and marketing efforts.
- Created CRM system to organize and track customers, building an effective, personalized communication flow to retain clients and generate referrals.
- Oversees all Business Development and Marketing Efforts for Arizona.
- "Who to Know in Commercial Real Estate AZRE Magazine 2009-2010 -
Sr. Community Representative
Shea Homes
(Privately Held; Real Estate industry)
July 2007 — May 2008 (11 months)
Onsite sales and business development specialist / community representative working with team of 10 to present luxury homes to targeted clients and brokers. Established relationships with international brokers to facilitate additional revenue from clients relocating to area. Marketed new concept, “Shea Superiology,” focused on providing green homes with principles of LEED, EFL, and Energy Star.
Key Accomplishments
- Solicited attendees and created comprehensive presentation for 150 prospective buyers in Alberta, Canada, converting 20% into new homeowners.
- Drove 15% increase in walk-in traffic through development of enhanced marketing programs in model home pavilion.
- Established referral-based business through strategic partnerships, resulting in $3 million in sales in 2007 and $7 million in 2008.
- Developed customer-focused sales training groups for community representatives to improve gross sales 35% in fewer than three months. -
Team Leader
Russ Lyon Realty - Signature Properties
(Public Company; Real Estate industry)
September 2006 — July 2007 (11 months)
Developed and grew client base within niche market to offer mid and high-end homes valued up to $10 million. As listing agent, matched homes with clients who were ready to buy, developing long-term relationships. Created all marketing materials, including interactive Web site that hosted 2,000 to 3,000 unique monthly visitors.
Key Accomplishments
- Forecasted real estate trends to stay ahead of competition, garnering listings in excess of $8 million for 2006 and up to $30 million in 2007.
- Defined and implemented strategic marketing campaigns, resulting in a 15% decrease in days on market.
- Created communication flow linked to Web site inquiries and CRM, which organized relationship development and increased revenue. -
Sales Manager
Pulte Homes and the Communities of Del Webb
(Public Company; 10,001 or more employees; PHM; Construction industry)
October 2003 — September 2006 (3 years )
Sales Manager, Montaña Tierra at Dynamite Mountain
Assumed leadership of failing community, turning it around within one year with staff of new college recruits. Directed and mentored team of four sales associates. Built marketing campaign for community, defined target audience, and created collateral.
Sales Associate, WestWing Mountain
Representative in high-end community, selling homes to real estate agents and prospective homebuyers. Lead recruiter of new college graduates at Northern Arizona University, aiding recruits through hiring and on-boarding processes.
College Recruit, Anthem Country Club / Parkside
Provided ongoing support for real estate sales efforts, including greeting prospective buyers in person and on the phone. Maintained current materials and assembled legal contracts. Participated in immersion program to learn all aspects of homebuilding business.
Christopher J. Petroff’s Education
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Thunderbird School of Global Management
GLCP , Global Leadership & Management , 2009
This comprehensive program in global management is a business program that is offered and taught by Thunderbird's eminently qualified and experienced faculty, this highly-structured, well-rounded program analyzes culturally diverse and global business issues from the perspective of the functional areas of an MBA program.
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Northern Arizona University, College of Business Administration
BSBA , Management , 2001 — 2003
SIGMA CHI
- Activities and Societies:
- Sigma Chi, Students in Free Enterprise
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Arizona School of Real Estate and Business
Real Estate License , Real Estate License , 2003
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Scottsdale Community College
General Studies; Pre-Requisites 1999 — 2000
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Washington High School
Honors Diploma , Advanced Placement , 1996 — 1999
- Activities and Societies:
- - 4 year baseball letterman, 2 years school newspaper, 4 years student government
Additional Information
Christopher J. Petroff’s Websites:
Christopher J. Petroff’s Interests:
Commercial Real Estate, Residential Real Estate, Stock Market, Wine, Reading, Urban Development, Commercial Development
Christopher J. Petroff’s Groups:
Sigma Chi Alumni Association, Men’s Arts Council, Urban Land Institute, Greater Phoenix Economic Council, GPEC Community Building Consortium, NAIOP, The Phoenicians, Support Sky Harbor Coalition, Phoenix Community Alliance, Arizona Association for Economic Development, Society for College and University Planning
Alliance for Construction Excellence, Valley Partnership
SMPS, Lambda Alpha Apprentice
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Thunderbird Alumni -
Sigma Chi Fraternity -
Global Sigma Chi Executive Group -
NAIOP Developing Leaders -
Northern Arizona University Alumni Assn. -
Growing Emerging Talent (GET Phoenix) -
FastTrack 100 (6,500+ members!) -
Mens Arts Council -
ULI-the Urban Land Institute -
Greater Phoenix Economic Council (GPEC) -
Austin Commercial -
Phoenix Sigma Chi Alumni Chapter -
NAIOP Developing Leaders - Arizona Chapter
Christopher J. Petroff’s Honors:
"Who to Know in Commercial Real Estate" - AZRE Magazine 2009-2010
MAME Award (2004) - $8 - $15 Million
MAME Award (2005) - Over $30 Million
JD Power Award: Customer Service (WestWing Mountain)
Christopher J. Petroff’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
