Chris Pan

Current

• Head of Brand Solutions at Facebook

Past

• Consultant at ChrisPan (Sole Proprietorship)
• Marketing Director, Interactive & New Initiatives at PepsiCo China
• Senior Associate at McKinsey & Company

• Product Manager Intern at Expedia
• Business Analyst at McKinsey & Company

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Education

• Harvard Business School
• Ohio State University

Recommended

2 people have recommended Chris

Connections

500+ connections

Industry

Consumer Services

Websites

• My Blog

Chris Pan’s Summary

Interested in opportunities involving strategy, marketing, and/or biz dev in US or China

email: panchris@gmail.com

Chris Pan’s Specialties:

Industries: FMCG, CPG, online media (social networks, communities, marketplaces)
Function: Strategy, youth marketing, interactive / digital marketing, business development

Chris Pan’s Experience

• Head of Brand Solutions

  Facebook

  (Privately Held; 201-500 employees; Internet industry)

  September 2007 — Present (2 years 3 months)

• Consultant

  ChrisPan (Sole Proprietorship)

  (Sole Proprietorship; Myself Only; Management Consulting industry)

  2007 — 2007 (less than a year)

  Advise startups on strategy & biz dev:
  1) digital media (online video sharing platform)
  2) online video production
  3) urban youth brand (designer apparel and accessories)

• Marketing Director, Interactive & New Initiatives

  PepsiCo China

  (Public Company; 10,001 or more employees; PEP; Consumer Goods industry)

  2005 — 2007 (2 years )

  Develop interactive and (communication) innovation strategy and deals for all brands
  • Developed breakthrough consumer involvement campaign (Pepsi Creative Challenge) and operating system; received “PepsiCo 3D Marketing Award” - highest honor across all PepsiCo divisions globally
  • Created internet, mobile, gaming programs: Pepsi & China Mobile, Mirinda & 9you games, 7up & Mop.com
  • Build capabilities: Online Media Buying and Evaluation, Consumer Comments Tracking, Viral BBS seeding
  • Lead innovation deals: Pepsi Max Fashion Star (Reality TV), Pepsi Studio (Madame Tussauds Branded Exhibit)
  • Planned and managed multi-million RMB department budget; created barter deals worth over 15 MM RMB in media value
  • Wrote material and conducted marketing training for entire company – from 20 local bottler teams to global marketing team
  • Planned and facilitated 2-day Leadership Challenge Course for marketing managers

• Senior Associate

  McKinsey & Company

  (Privately Held; 5001-10,000 employees; Management Consulting industry)

  2004 — 2005 (1 year )

  Advise senior management of leading companies, focusing on Media & Entertainment and Consumer Marketing. Developed strategies, led client teams, and built detailed implementation plans:
  • Global internet strategy for U.S.-based Media Conglomerate, reporting directly to the Chairman & CEO
  • Improving Marketing ROI knowledge effort for McKinsey Marketing and Media practices, with emphasis on breakthrough emerging approaches (e.g., buzz, viral, branded content) and technologies (e.g., internet, mobile, gaming)
  • “Go-to-trade” (trading terms and pricing) post-merger integration for two leading Consumer Packaged Goods Companies

• Product Manager Intern

  Expedia

  (Public Company; 501-1000 employees; IACI; Leisure, Travel & Tourism industry)

  June 2003 — August 2003 (3 months)

• Business Analyst

  McKinsey & Company

  (Privately Held; 5001-10,000 employees; Management Consulting industry)

  2000 — 2002 (2 years )

Chris Pan’s Education

• Harvard Business School

  MBA , Marketing , 2002 — 2004

  Activities and Societies:

  Co-President of Marketing Club

• Ohio State University

  BS , Psychology, Biology , September 1995 — June 1999

Additional Information

Chris Pan’s Websites:

• My Blog

Chris Pan’s Interests:

Non-traditional marketing: word-of-mouth, viral, branded entertainment, product integrations, etc.

Chris Pan’s Groups:

•    Harvard University Alumni
•    Harvard Business School Alumni Network
•    Business Builders Club
•    MotivAsians for Cleveland

Chris Pan’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch